The crypto exchange has added Europe and Singapore as the two new jurisdictions in the deal.
The new terms also enhance the brand's presence in the field.
Signal Iduna Park, the official stadium of BVB; Source: Flickr
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase's long-term commitment to Germany's most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
Jan Sell, CEO of Coinbase Germany; Source: LinkedIn
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Carsten Cramer, Managing Director of Borussia Dortmund; Source: BVB
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany's BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
With the commencement of the 2024–2025 football season, Coinbase has expanded the scope of its existing partnership with German football club Borussia Dortmund (BVB). The sponsorship deal was originally agreed upon in July 2022 and will be in place for the next three years.
Announced today (Tuesday), the crypto exchange and the football club have geographically expanded their cooperation to include Europe and Singapore, thus extending beyond Germany. The original and the enhanced deal was brokered by SPORTFIVE.
A “Long-Term Commitment”
“The extension of our partnership once again demonstrates Coinbase's long-term commitment to Germany's most likeable football club,” said Jan Sell, CEO of Coinbase Germany. “We are excited to expand our partnership beyond Germany to reach BVB fans in other markets.”
Under the previous terms, the US-headquartered crypto exchange gained advertisement rights at BVB’s official stadium, Signal Iduna Park, with a capacity of 81,365, including branding on the perimeter banners and cam carpets.
Jan Sell, CEO of Coinbase Germany; Source: LinkedIn
With the expansion of the sponsorship deal, Coinbase will now showcase its brands in all substitutions at home games, and the perimeter banners will be displayed to spectators throughout Europe, the Middle East, and Africa.
Additionally, the crypto exchange and BVB will jointly advertise in sports media and produce content to be posted on the football club’s social media channels, which have 20.9 million followers on Instagram, 15 million followers on Facebook, 4.4 million followers on X (formerly Twitter), and 1.3 million subscribers on YouTube.
The Season of New Sports Sponsor Kicks Off
Ballspielverein Borussia 09 e. V. Dortmund, commonly known as Borussia Dortmund, is one of the top football clubs in Germany and Europe. Based in Dortmund, the club was established in 1909 and has won several domestic and international titles over the years.
The crypto exchange further highlighted that it would “make greater use of the BVB brand on its own channels,” which include its website, social media, and email marketing. It will also distribute information about top matches to its customer base.
Coinbase is the top cryptocurrency exchange in the United States and one of the few publicly listed companies in the industry. Between April and June, the exchange generated $1.4 billion in revenue and a net income of $36 million.
“The brand partnership between Coinbase and BVB began as a small test balloon and is now already going into its second extension,” added Carsten Cramer, Managing Director of Borussia Dortmund. “With each new step, we have deepened and expanded our cooperation: additional regions, additional advertising media and a longer time horizon.”
Carsten Cramer, Managing Director of Borussia Dortmund; Source: BVB
Coinbase’s partnership with BVB was strategic, as it inked the deal during its European expansion phase. The exchange received authorisation from Germany's BaFin in 2021 to provide cryptocurrency custody services, following approvals in Italy and the Netherlands in 2020.
Apart from the BVB deal, Coinbase also sponsors the National Basketball Association (NBA) with a multi-year partnership deal and is also the exclusive partner of the Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and United States Basketball.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
CFTC Drops Prediction Markets Ban Proposal, Aligns With SEC on Crypto Oversight
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
