MarketsPulse, a binary options technology provider, has come up with a new product which offers tailored solutions to provide critical data for brokers to expand their business base, enhance customers’ satisfaction and increase revenue. The new additional system is called MPInsight – a BI and analytics system that was tailored to brokers’ needs by MarketsPulse and based on Qlik Sense.
MPInsight is now available to brokers working with MarketsPulse. The company is a significant player in the busy field of technology providers for binary options brands. Founded in 2003, Qlik Sense Technology is a subsidiary of Hilan Group and to date it serves over 900 organizations using Qlik solutions in Israel.
MPInsight provides unique tools for brokers to collect and view data from their trading platform, incentive system, and Google analytics through an interactive system that provides a metric sphere of visual analytics for data exploration.
Examples of MPInsight’s features include ‘Conversion KPIs’ dashboard which gives brokers live, in-depth insight into their top/bottom traffic sources. In addition, the ‘Trader360′ dashboard shows hidden angles of trader activities which help brokers easily examine data and make decisions on any device. As such, MPInsight serves as a centralized hub for brokers to gain a complete overview of the operation, easily dive into the data and discover traders’ behaviors and activities throughout their life cycle.
Commenting in the press release, Mickey Winitsky, CEO of MarketsPulse, said: “As a premium provider, it is important that our solution has the highest quality of technology. After extensive research, Qlik was the obvious choice to partner with. MPInsight gives our clients a full range of analytic workflow to find hidden points of profit.”
“It is our pleasure to call MarketPulse a partner. Our powerful technology provides MarketsPulse with the ability to tailor and embed binary option logic into the system, so their clients will have the tools to gain smart data, and enjoy a wealth of benefits,” added Tal Waiser, CEO of Qlik Israel, in an accompanying statement.