Ilan Tzorya has created a new firm called AdsTech Solutions as he keeps branching out of the binary options segment. The Bulgaria based company will join the growing field of content monetization, but instead of focusing on cross promoting article publishers, as Tabolla and outBrain do, this new venture tackles the problem of in-video ads.
About a month ago we exclusively reported that Tzorya is relinquishing his role as Chief Executive Officer (CEO) of Tradologic. He remains actively engaged with the company in his role as founder, having led the company to becoming one of the leading gaming focused binary options software providers in the industry. The incumbent Tradologic CEO is Michael Golod, an experienced software development executive, who is coming from Playtech.
The need for the technology developed by AdsTech Solutions probably occurred to Tzorya while trying to figure out ways to place video ads for binary options in an attractive way. The new firm says that its service promises to help online videos earn money for their views and enable advertisers to promote their brand directly into video clips but without ruining the viewer experience.
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Last year Tzorya founded another company which is developing technology for white labeling services to lottery messenger Lottotech. The company has since become a significant player in that relatively new industry of providing end users with the ability to play a number of lotteries previously unavailable to them.