This Tuesday, a federal trial is set to begin for Israeli businesswoman Lee Elbaz who has been charged in the United States for directing a large binary options scam, which defrauded investors out of tens of millions of dollars.
Elbaz is the former Chief Executive Officer (CEO) of an Israel-based company called Yukom Communications, a purported sales and Marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term firm specializing in the binary options industry.
Today, jury selection for Elbaz’s trial is scheduled to start in Maryland. She is the first out of 15 defendants in the case to be tried. Out of the 15, five have pleaded guilty and agreed to cooperate with prosecutors.
A separate indictment against nine other defendants claims that the binary options scam cost investors more than $145 million worldwide, including in the US and the United Kingdom.
As Finance Magnates reported, Elbaz was charged in the District of Maryland with three counts of wire fraud, and one count of conspiracy to commit wire fraud in March of 2018. Each of these four charges carries a maximum penalty of 20 years’ imprisonment.
Background on the Elbaz binary options scam
A lot of detail into the charges against Elbaz has been given to the public. Last week the US government filed its ‘trial brief’ ahead of the prosecution. In this document, the process of how the binary options fraudsters stole from their victims was given in rare detail.
As reported by The Bureau of Investigative Journalism, the binary options scandal was a sophisticated technology-powered boiler room scam. As is characteristic of many scams, the fraudsters would cold call potential investors and convince them to place money on the direction a share or commodity price would go.
To ensure investors continued to send the fraudster's money, victims would initially be able to see their money growing in an account held by the company and were then encouraged to invest more.
However, when they tried to withdraw the money, the scammers would act evasively and eventually stop taking their calls.
This Tuesday, a federal trial is set to begin for Israeli businesswoman Lee Elbaz who has been charged in the United States for directing a large binary options scam, which defrauded investors out of tens of millions of dollars.
Elbaz is the former Chief Executive Officer (CEO) of an Israel-based company called Yukom Communications, a purported sales and Marketing
Marketing
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones.
Read this Term firm specializing in the binary options industry.
Today, jury selection for Elbaz’s trial is scheduled to start in Maryland. She is the first out of 15 defendants in the case to be tried. Out of the 15, five have pleaded guilty and agreed to cooperate with prosecutors.
A separate indictment against nine other defendants claims that the binary options scam cost investors more than $145 million worldwide, including in the US and the United Kingdom.
As Finance Magnates reported, Elbaz was charged in the District of Maryland with three counts of wire fraud, and one count of conspiracy to commit wire fraud in March of 2018. Each of these four charges carries a maximum penalty of 20 years’ imprisonment.
Background on the Elbaz binary options scam
A lot of detail into the charges against Elbaz has been given to the public. Last week the US government filed its ‘trial brief’ ahead of the prosecution. In this document, the process of how the binary options fraudsters stole from their victims was given in rare detail.
As reported by The Bureau of Investigative Journalism, the binary options scandal was a sophisticated technology-powered boiler room scam. As is characteristic of many scams, the fraudsters would cold call potential investors and convince them to place money on the direction a share or commodity price would go.
To ensure investors continued to send the fraudster's money, victims would initially be able to see their money growing in an account held by the company and were then encouraged to invest more.
However, when they tried to withdraw the money, the scammers would act evasively and eventually stop taking their calls.
