Industry sources estimate the sport sponsorship arrangement to be worth approximately £1.5 million.
Liverpool FC announced today that it has signed a one-year partnership deal with CySEC regulated binary options broker, Banc De Binary. This is the latest move in the strengthening trend of financial trading companies' love affair with sports sponsorships, as will be discussed on the Football Panel at the upcoming Finance Magnates' London Summit 2015.
The two parties have not disclosed the financial details of the arrangement at this time. However, industry sources estimate the sport sponsorship deal to be worth around £1.5 million. Banc De Binary will benefit from digital marketing support, as well as club hospitality and experiences. Players and legends will be making appearances in selected company events throughout the year. The firm plans to leverage the benefits of the deal by promoting its brand in worldwide competitions on its social media channels.
Stephen Pearson, the agent who negotiated the deal, explained to Finance Magnates that Banc De Binary will also have LED branding at domestic cup matches which are not excluded under the exclusive Barclays for premier league matches. "Its a real coup for them to find this agreement with such a legendary club," he added.
Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said: “We’re delighted to welcome Banc De Binary as our Official Binary Options Partner in Europe, Canada, Australia and South Africa. The club enjoys tremendously strong support in these regions and we’re excited about the year ahead. Our partnerships are about quality relationships and as a Club we feel a great affinity with the drive and ambition reflected by Banc De Binary. We very much look forward to working together.”
Oren Laurent, Founder of Banc De Binary, commented: “Liverpool FC is exceptionally popular among people in our field. The club’s iconic legacy and unique status in the football world are second to none. We’re excited to align ourselves with the revered club, which stands as a shining example for determination, success and class. Sharing the club’s vision of achievement and commitment to success, we are thrilled by the opportunity to join forces with Liverpool FC and bring our customers closer to this illustrious club whose core values are truly inspirational.”
More Opportunities Ahead
Speaking with Finance Magnates, Lee Goldwater, Sales Director at SPORTFIVE Ltd, a global sporting agency, explained the worth of such a deal for brokers. Liverpool FC remains one of the most recognisable English Premier League brands, and retains one of the largest global fan bases of all football clubs, therefore this partnership with Banc De Binary will unlock significant value in markets throughout the world.
Goldwater added: ‘This deal demonstrates the ongoing appeal of the Premier League as a marketing platform for brands in the FX and binary industry. As well as being a significant awareness driver, these partnerships also build credibility for brands among a global customer base, which is key in an online industry where customers deposit their own funds.
With Barclays coming off the English Premier League title sponsorship programme at the end of this coming season, there will be a huge opportunity for club partners to extend their rights into channels that are currently prohibited."
Liverpool FC announced today that it has signed a one-year partnership deal with CySEC regulated binary options broker, Banc De Binary. This is the latest move in the strengthening trend of financial trading companies' love affair with sports sponsorships, as will be discussed on the Football Panel at the upcoming Finance Magnates' London Summit 2015.
The two parties have not disclosed the financial details of the arrangement at this time. However, industry sources estimate the sport sponsorship deal to be worth around £1.5 million. Banc De Binary will benefit from digital marketing support, as well as club hospitality and experiences. Players and legends will be making appearances in selected company events throughout the year. The firm plans to leverage the benefits of the deal by promoting its brand in worldwide competitions on its social media channels.
Stephen Pearson, the agent who negotiated the deal, explained to Finance Magnates that Banc De Binary will also have LED branding at domestic cup matches which are not excluded under the exclusive Barclays for premier league matches. "Its a real coup for them to find this agreement with such a legendary club," he added.
Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said: “We’re delighted to welcome Banc De Binary as our Official Binary Options Partner in Europe, Canada, Australia and South Africa. The club enjoys tremendously strong support in these regions and we’re excited about the year ahead. Our partnerships are about quality relationships and as a Club we feel a great affinity with the drive and ambition reflected by Banc De Binary. We very much look forward to working together.”
Oren Laurent, Founder of Banc De Binary, commented: “Liverpool FC is exceptionally popular among people in our field. The club’s iconic legacy and unique status in the football world are second to none. We’re excited to align ourselves with the revered club, which stands as a shining example for determination, success and class. Sharing the club’s vision of achievement and commitment to success, we are thrilled by the opportunity to join forces with Liverpool FC and bring our customers closer to this illustrious club whose core values are truly inspirational.”
More Opportunities Ahead
Speaking with Finance Magnates, Lee Goldwater, Sales Director at SPORTFIVE Ltd, a global sporting agency, explained the worth of such a deal for brokers. Liverpool FC remains one of the most recognisable English Premier League brands, and retains one of the largest global fan bases of all football clubs, therefore this partnership with Banc De Binary will unlock significant value in markets throughout the world.
Goldwater added: ‘This deal demonstrates the ongoing appeal of the Premier League as a marketing platform for brands in the FX and binary industry. As well as being a significant awareness driver, these partnerships also build credibility for brands among a global customer base, which is key in an online industry where customers deposit their own funds.
With Barclays coming off the English Premier League title sponsorship programme at the end of this coming season, there will be a huge opportunity for club partners to extend their rights into channels that are currently prohibited."
SVG Brokers Seek New Home in Other Jurisdictions after Regulator's Deadline
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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