Binary.com, a pioneer in the retail online trading space, has rebranded into Deriv.com with new products and enhanced user experience, the firm announced today.

Deriv.com, previously known as Binary.com, offers customers a comprehensive suite of products with flexible pricing, where its currencies, indices, commodities, and volatility indices can be traded 24/7.

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“Stepping into our third decade of operations, it’s just timely to renew our commitment to make online trading effortless and accessible to everyone, especially to our valued clients,” says Jean-Yves Sireau, the firm’s Founder and CEO.

The rebranding involves the launch of Deriv.com, which delivers multiple trading options centered around three core products:

DTrader, for both new and experienced traders; DBot, which allows users, even those with zero coding knowledge, to create trading robots; and trading platform Deriv MT5 (DMT5).

Trading platform SmartTrader will continue to be available to clients on Deriv.com.

New products

As part of the rebranding, Deriv.com introduces products like Multiplier Options, that potentially offer traders higher profits while limiting risks.

New features like P2P Cashier, which facilitates seamless financial transactions, will be introduced gradually. These new developments will provide users with a more satisfying trading experience on Deriv.com.

On being lauded as one of the oldest and most respected names in online trading, Sireau says that customer focus and a talented team working within a culture of innovation have made it possible for the firm to conceive and launch a product like Deriv.com.

“We would also like to take this opportunity to thank our partners and clients for their incredible support over the years,” he adds.