Neuromarketing is where marketing meets brain science and when marketers learn to push consumers’ "buy button," sales skyrocketing as a result
IMAGINE that you can go on a magical journey into your consumers’ mind. You can see the way they think, their values, and beliefs; you can get a glimpse of their memories, fears and desires. As you go deeper into their subconscious mind you can even learn how they make decisions. Once you have discovered the mysteries of how they think, you can easily sell them anything you want. That would be amazing, isn't it? Neuromarketing is where marketing meets brain science and it is fast becoming one of the most fascinating tools for modern marketers. When marketers learn to push consumers’ "buy button", sales will skyrocket as a result.
I had an epiphany nine years ago while working for Google. We were hosting a remarkable event and the keynotespeaker was Marissa Mayer. Mayer, ex-Googler and current Yahoo CEO, was on a mission to create a better user experience for Google search. Her lecture was brilliant and inspirational beyond expectations - she unlocked some hidden secrets of modern technology and marketing, and then she explained how Google leverages the wisdom of the crowds, one of the most powerful forces in the world. She went on to describe how Google invests in extensive research, testing and optimization processes.
I was fascinated and became obsessed with the science of marketing. Lucky me! Working for Google means you have access to the highest quality of research and data anywhere on the planet. At Google, you can order almost any book or research study you want. I was overwhelmed by the power of this huge library that contained so many marketing materials and case studies on so many different levels. Over the years, I read hundreds of books and articles about the human brain. I wanted to learn how the brain works and how we make decisions.
The book that I loved the most is "Thinking, Fast and Slow" by Prof. Daniel Kahneman, a Nobel Prize laureate for his work on the psychology of judgment and decision-making. Prof. Kahneman presents fascinating insights that we can implement in marketing, for example the "Bananas and Vomit" effect. When people look at the words Bananas and Vomit, it could bring up unpleasant images and memories; some people might twist their faces, feel disgust and an increase of their heart rate. It's a completely automatic human reaction that is beyond control. Here we have two different words, one representing a tasty, tropical fruit that most people like, and the other representing sickness, a hangover or disgust.
Our brain is programmed to create a connection and logic between these two different words, and even associates these negative feelings towards bananas, albeit temporarily. When it comes to marketing and sales it's very important to learn how to avoid the "Bananas and Vomit" effect. The best way to achieve this is to pay attention and give serious thought on every word you use in every scenario. Steve Jobs invested long hours in tailoring every word and every message appearing in Apple marketing communications. Jobs was obsessed in finding the most influential messages, colors, images and sounds that would increase sales and revenues.
Missed Opportunities in Modern Marketing
According to eMarketer, a recent study shows that customer experience and data are top priorities among US digital marketers this year.
BUT the million dollar question is: What kind of data should marketers analyze first in order to improve customer experience that will lead to higher conversion rates and sales?
Marketers are drowning in figures and statistics; there are myriad channels and tools currently available, making it extremely challenging for CMOs and CEOs to analyze what is important. Even market leaders in the Forex and binary industry often find it hard to find their way in this cacophony of findings. The key is to understand that the buying process starts and ends in the brain, and in most cases our decision-making is related to experiencing a good feeling. When we feel good about something, we will most likely move towards that direction in every aspect of our lives. Coca Cola, one of the most valuable brands in the world, champions this concept. The evolution of company slogans demonstrates how driving sales is related with making people feel good. The company started with a direct message "Drink Coca Cola" in 1896, and changed it in 2009 to "Open Happiness".
"Yes We Can"
In 2008, Obama's presidential campaign "Yes We Can" was brilliant. It proved how to push the "buy button" and how using words can increase conversion and revenues. Obama's digital team, led by ex-Googlers, contributed to Obama's outstanding historical success. In one test, they increased donations dramatically by only changing the call to action button. Five different messages were tested: "Donate now"; "Please donate"; "Why donate"; "Donate and get a gift"; and "Contribute". Before you continue reading, take a moment to think what message was most effective.
Most people might think that "Donate now" or "Donate and get a gift" created better conversion rates - but they are wrong. Results show that in this context, "Contribute" was the most influential, and it increased conversion rates by more than 18%. Why did "Contribute" work better than all the rest? There are two main reasons: The first is that it surprised people and caught their attention, and the second is that it was emotional and it made people feel good about donating money - it made people feel that they are connected, and when they donate money they became contributors. This caused them to feel they are part of something bigger, it's not just about the money; it's about their values and beliefs.
Do This Now:
Take a moment to think about your target audience, and ask yourself what kind of words you should use in every step and every marketing channel. Can you find words or phrases that might cause the "Bananas and Vomit" effect? How can you find a better, more influential way to change consumers’ perception about your brand?
IMAGINE that you can go on a magical journey into your consumers’ mind. You can see the way they think, their values, and beliefs; you can get a glimpse of their memories, fears and desires. As you go deeper into their subconscious mind you can even learn how they make decisions. Once you have discovered the mysteries of how they think, you can easily sell them anything you want. That would be amazing, isn't it? Neuromarketing is where marketing meets brain science and it is fast becoming one of the most fascinating tools for modern marketers. When marketers learn to push consumers’ "buy button", sales will skyrocket as a result.
I had an epiphany nine years ago while working for Google. We were hosting a remarkable event and the keynotespeaker was Marissa Mayer. Mayer, ex-Googler and current Yahoo CEO, was on a mission to create a better user experience for Google search. Her lecture was brilliant and inspirational beyond expectations - she unlocked some hidden secrets of modern technology and marketing, and then she explained how Google leverages the wisdom of the crowds, one of the most powerful forces in the world. She went on to describe how Google invests in extensive research, testing and optimization processes.
I was fascinated and became obsessed with the science of marketing. Lucky me! Working for Google means you have access to the highest quality of research and data anywhere on the planet. At Google, you can order almost any book or research study you want. I was overwhelmed by the power of this huge library that contained so many marketing materials and case studies on so many different levels. Over the years, I read hundreds of books and articles about the human brain. I wanted to learn how the brain works and how we make decisions.
The book that I loved the most is "Thinking, Fast and Slow" by Prof. Daniel Kahneman, a Nobel Prize laureate for his work on the psychology of judgment and decision-making. Prof. Kahneman presents fascinating insights that we can implement in marketing, for example the "Bananas and Vomit" effect. When people look at the words Bananas and Vomit, it could bring up unpleasant images and memories; some people might twist their faces, feel disgust and an increase of their heart rate. It's a completely automatic human reaction that is beyond control. Here we have two different words, one representing a tasty, tropical fruit that most people like, and the other representing sickness, a hangover or disgust.
Our brain is programmed to create a connection and logic between these two different words, and even associates these negative feelings towards bananas, albeit temporarily. When it comes to marketing and sales it's very important to learn how to avoid the "Bananas and Vomit" effect. The best way to achieve this is to pay attention and give serious thought on every word you use in every scenario. Steve Jobs invested long hours in tailoring every word and every message appearing in Apple marketing communications. Jobs was obsessed in finding the most influential messages, colors, images and sounds that would increase sales and revenues.
Missed Opportunities in Modern Marketing
According to eMarketer, a recent study shows that customer experience and data are top priorities among US digital marketers this year.
BUT the million dollar question is: What kind of data should marketers analyze first in order to improve customer experience that will lead to higher conversion rates and sales?
Marketers are drowning in figures and statistics; there are myriad channels and tools currently available, making it extremely challenging for CMOs and CEOs to analyze what is important. Even market leaders in the Forex and binary industry often find it hard to find their way in this cacophony of findings. The key is to understand that the buying process starts and ends in the brain, and in most cases our decision-making is related to experiencing a good feeling. When we feel good about something, we will most likely move towards that direction in every aspect of our lives. Coca Cola, one of the most valuable brands in the world, champions this concept. The evolution of company slogans demonstrates how driving sales is related with making people feel good. The company started with a direct message "Drink Coca Cola" in 1896, and changed it in 2009 to "Open Happiness".
"Yes We Can"
In 2008, Obama's presidential campaign "Yes We Can" was brilliant. It proved how to push the "buy button" and how using words can increase conversion and revenues. Obama's digital team, led by ex-Googlers, contributed to Obama's outstanding historical success. In one test, they increased donations dramatically by only changing the call to action button. Five different messages were tested: "Donate now"; "Please donate"; "Why donate"; "Donate and get a gift"; and "Contribute". Before you continue reading, take a moment to think what message was most effective.
Most people might think that "Donate now" or "Donate and get a gift" created better conversion rates - but they are wrong. Results show that in this context, "Contribute" was the most influential, and it increased conversion rates by more than 18%. Why did "Contribute" work better than all the rest? There are two main reasons: The first is that it surprised people and caught their attention, and the second is that it was emotional and it made people feel good about donating money - it made people feel that they are connected, and when they donate money they became contributors. This caused them to feel they are part of something bigger, it's not just about the money; it's about their values and beliefs.
Do This Now:
Take a moment to think about your target audience, and ask yourself what kind of words you should use in every step and every marketing channel. Can you find words or phrases that might cause the "Bananas and Vomit" effect? How can you find a better, more influential way to change consumers’ perception about your brand?
US Operator of Binary Option Brands Fined $516K for $10M Scam
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Sandton Convention Center, Sandton, South Africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
👍 Facebook: https://www.facebook.com/financemagnates/
📸 Instagram: https://www.instagram.com/financemagnates_official
🐦 X (Twitter): https://twitter.com/financemagnates/
📡 RSS Feed: https://www.financemagnates.com/feed/
▶️ Telegram: https://t.me/financemagnatesnews
Don't miss out on our latest videos, interviews, and event coverage.
🔔 Subscribe to our YouTube channel for more!🔔