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Michael Bar Zeev

Co Founder and President SHIFT

In 2022, co-founded SHIFT — a platform bringing NASDAQ assets on-chain, enabling permissionless, 24/7 DeFi access to tokenized stocks and indices like SPX, TSLA, AAPL, and NVDA across protocols like Hyperliquid and Morpho. Born in 1979 in NYC, a lifelong gamer and early internet native, was a top BBS trader by age 12, self-taught designer by 14. In 2004, joined Playtech pre-IPO, helped manage iPoker, and at 26 created and was CEO of 2 poker schools, later sold to William Hill Online. In 2011 founded a computer vision company serving IKEA and Tesco, which received a $20M M&A offer from Google. Entered Web3 in 2017, as CEO of a non-custodial MPC wallet. Group was later acquired by Fireblocks for $100M. In 2020, co-founded Brandmark (JV with Emurgo, Cardano’s founding entity) to deliver blockchain traceability for RWAs, onboarding Carlsberg and engaging Walmart, Nestlé, and others. From 2021–2024, served as CTO of Tishrei Funds, which raised $200M in institutional capital.

Michael Bar Zeev

Co Founder and President SHIFT

1 article

In 2022, co-founded SHIFT — a platform bringing NASDAQ assets on-chain, enabling permissionless, 24/7 DeFi access to tokenized stocks and indices like SPX, TSLA, AAPL, and NVDA across protocols like Hyperliquid and Morpho. Born in 1979 in NYC, a lifelong gamer and early internet native, was a top BBS trader by age 12, self-taught designer by 14. In 2004, joined Playtech pre-IPO, helped manage iPoker, and at 26 created and was CEO of 2 poker schools, later sold to William Hill Online. In 2011 founded a computer vision company serving IKEA and Tesco, which received a $20M M&A offer from Google. Entered Web3 in 2017, as CEO of a non-custodial MPC wallet. Group was later acquired by Fireblocks for $100M. In 2020, co-founded Brandmark (JV with Emurgo, Cardano’s founding entity) to deliver blockchain traceability for RWAs, onboarding Carlsberg and engaging Walmart, Nestlé, and others. From 2021–2024, served as CTO of Tishrei Funds, which raised $200M in institutional capital.

In 2022, co-founded SHIFT — a platform bringing NASDAQ assets on-chain, enabling permissionless, 24/7 DeFi access to tokenized stocks and indices like SPX, TSLA, AAPL, and NVDA across protocols like Hyperliquid and Morpho. Born in 1979 in NYC, a lifelong gamer and early internet native, was a top BBS trader by age 12, self-taught designer by 14. In 2004, joined Playtech pre-IPO, helped manage iPoker, and at 26 created and was CEO of 2 poker schools, later sold to William Hill Online. In 2011 founded a computer vision company serving IKEA and Tesco, which received a $20M M&A offer from Google. Entered Web3 in 2017, as CEO of a non-custodial MPC wallet. Group was later acquired by Fireblocks for $100M. In 2020, co-founded Brandmark (JV with Emurgo, Cardano’s founding entity) to deliver blockchain traceability for RWAs, onboarding Carlsberg and engaging Walmart, Nestlé, and others. From 2021–2024, served as CTO of Tishrei Funds, which raised $200M in institutional capital.

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