Joseph Lee is a sports partnerships and commercial executive with more than 10 years of experience across Asia, working with leading sports organisations and brands including Rakuten Sports, Arsenal Football Club, IMG, ONE Championship and ESPN. He has led and advised on sports sponsorship and commercial partnerships globally, working at the intersection of brands, rights holders and emerging markets. His articles offer insights into the growing role of sports partnerships within financial services, covering sponsorship strategies, investment considerations and how brokers, fintechs and financial brands can leverage sport to build global visibility and commercial value.