Hadar Swersky of Smart Box Capital reviews the differences between marketplace and balance sheet based online lending.
This guest article was written by Hadar Swersky. Please read more about the author at the end of the article.
Many investors approach us asking about this new world of P2P lending and how to invest in it. As these discussions develop, I am always surprised by the lack of knowledge that people have about the world of online lending. This knowledge gap is not always limited to new investors, but is also common amongst seasoned P2P investors, and so I would like to attempt to create order in this chaotic field.
Basically, all online platforms, lenders and marketplaces are 'loan originators' allowing potential borrowers to apply for a loan. But this is where the difference ends. While all online lending sites can be classified as 'marketplaces', some marketplaces are also the lenders themselves (such as Uncle Buck, a leading UK based short term lender), while others act as matchmakers, connecting borrowers and investors (who become lenders in this case). These investors are both private and institutional investors, who share a portion in multiple loans (such as Zopa in the UK and Lending Club in the USA).
Hadar Swersky
These two forms of lending are often confused. When Goldman Sachs recently announced that it is launching an online lending business for consumers and SMEs using the bank’s capital, meaning it would be a balance sheet lender, it was widely reported as 'Goldman Sachs is entering peer to peer lending'. There could be many reasons as to why this happens, intentionally or unintentionally, but it is clear that this 'revised' title would probably drive more traffic to a news website then 'Goldman Sachs starts lending to consumers', and so the confusion continues.
OK, I want to invest, what’s next?
Once an investor has decided to invest in online lending, the first thing we recommend is choosing the type of marketplace that they would like to invest through. One can find both formats in consumer loans, invoice financing, real estate funding and other forms of financing, yet in our opinion the risk profile is significantly different. While loans are originated in a similar way, the money flow is different; in the case of P2P lending, the investor has an account with the platform (or a fund that invests through the platform) and the investor's capital starts accumulating interest only once a loan is found, matched and funded, while in the case of a balance sheet marketplace the funds are already in the marketplace’s account and can come from other proprietary capital or from investors. If the funds were provided by investors, these investors are already accumulating interest regardless of whether the money was lent or not.
Who’s got skin in the game?
The next thing to evaluate is risk, and who priced that risk. In any investment I ever make, one of the most important things I consider is risk, and more specifically who carries it. Whether you are investing in a startup or in a joint venture, you want the other side or your partners to have skin in the game for obvious reasons. While we all wish it wasn’t so, this is the reality of investment and a rule I learned the hard way when I took my first steps as an investor. The same principle stands when evaluating online lending. As most of us are not underwriters, we do not have the ability to price the risk, that is to determine who we should fund and what should be the associated interest rate, and so we rely on the platforms to 'rate' potential borrowers. This is quite a daunting task, as the volume can be significant; for example, Uncle Buck reported in November 2014 that it had received more than 300,000 loan applications the previous month with acceptance rates ranging between 5%-10%.
With these staggering numbers in mind it is easy to understand how tempting it might be for marketplaces to 'ease up' on their lending criteria for various reasons such as increasing volume, achieving business goals or other reasons that are unrelated to the actual underwriting. This means that investors should perform significant due diligence checks and cover them to include the marketplace as well as the borrowers, as we have already seen surprising platform shut-downs such as the publicly traded TrustBuddy who left investors with significant losses when they shut down without notice.
Hadar Swersky is an award winning hedge fund manager and entrepreneur. Widely regarded as a savvy investor with accurate trend spotting, his fund was an early mover in multiple fields including algorithmic trading, online option trading and online alternative finance. Hadar originally founded his hedge fund, Smart Box Capital, to focus on algorithmic trading but has since expanded to multiple verticals including a specialty team focused on online lending.
This guest article was written by Hadar Swersky. Please read more about the author at the end of the article.
Many investors approach us asking about this new world of P2P lending and how to invest in it. As these discussions develop, I am always surprised by the lack of knowledge that people have about the world of online lending. This knowledge gap is not always limited to new investors, but is also common amongst seasoned P2P investors, and so I would like to attempt to create order in this chaotic field.
Basically, all online platforms, lenders and marketplaces are 'loan originators' allowing potential borrowers to apply for a loan. But this is where the difference ends. While all online lending sites can be classified as 'marketplaces', some marketplaces are also the lenders themselves (such as Uncle Buck, a leading UK based short term lender), while others act as matchmakers, connecting borrowers and investors (who become lenders in this case). These investors are both private and institutional investors, who share a portion in multiple loans (such as Zopa in the UK and Lending Club in the USA).
Hadar Swersky
These two forms of lending are often confused. When Goldman Sachs recently announced that it is launching an online lending business for consumers and SMEs using the bank’s capital, meaning it would be a balance sheet lender, it was widely reported as 'Goldman Sachs is entering peer to peer lending'. There could be many reasons as to why this happens, intentionally or unintentionally, but it is clear that this 'revised' title would probably drive more traffic to a news website then 'Goldman Sachs starts lending to consumers', and so the confusion continues.
OK, I want to invest, what’s next?
Once an investor has decided to invest in online lending, the first thing we recommend is choosing the type of marketplace that they would like to invest through. One can find both formats in consumer loans, invoice financing, real estate funding and other forms of financing, yet in our opinion the risk profile is significantly different. While loans are originated in a similar way, the money flow is different; in the case of P2P lending, the investor has an account with the platform (or a fund that invests through the platform) and the investor's capital starts accumulating interest only once a loan is found, matched and funded, while in the case of a balance sheet marketplace the funds are already in the marketplace’s account and can come from other proprietary capital or from investors. If the funds were provided by investors, these investors are already accumulating interest regardless of whether the money was lent or not.
Who’s got skin in the game?
The next thing to evaluate is risk, and who priced that risk. In any investment I ever make, one of the most important things I consider is risk, and more specifically who carries it. Whether you are investing in a startup or in a joint venture, you want the other side or your partners to have skin in the game for obvious reasons. While we all wish it wasn’t so, this is the reality of investment and a rule I learned the hard way when I took my first steps as an investor. The same principle stands when evaluating online lending. As most of us are not underwriters, we do not have the ability to price the risk, that is to determine who we should fund and what should be the associated interest rate, and so we rely on the platforms to 'rate' potential borrowers. This is quite a daunting task, as the volume can be significant; for example, Uncle Buck reported in November 2014 that it had received more than 300,000 loan applications the previous month with acceptance rates ranging between 5%-10%.
With these staggering numbers in mind it is easy to understand how tempting it might be for marketplaces to 'ease up' on their lending criteria for various reasons such as increasing volume, achieving business goals or other reasons that are unrelated to the actual underwriting. This means that investors should perform significant due diligence checks and cover them to include the marketplace as well as the borrowers, as we have already seen surprising platform shut-downs such as the publicly traded TrustBuddy who left investors with significant losses when they shut down without notice.
Hadar Swersky is an award winning hedge fund manager and entrepreneur. Widely regarded as a savvy investor with accurate trend spotting, his fund was an early mover in multiple fields including algorithmic trading, online option trading and online alternative finance. Hadar originally founded his hedge fund, Smart Box Capital, to focus on algorithmic trading but has since expanded to multiple verticals including a specialty team focused on online lending.
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Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
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Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
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Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
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Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
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Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
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- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
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#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
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Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
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#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
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Why Brokers Choose Modular Platforms: Scale Trade on Fast Launch & 'Control Without Complexity'
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Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
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- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview