The Swiss crypto bank SEBA Bank AG has rebranded to AMINA Bank AG. This move, announced on November 30, has been described by the company as a new era of potential growth for its clients globally.

Franz Bergmueller, the CEO of AMINA Bank AG, mentioned in a statement on Businesswire: "While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand. Our brand signifies a new era in the company's growth and strategy; we are a key player in crypto banking and are here to define the future of finance."

SEBA Targets Strategic Crypto Hubs

The word AMINA is derived from "transAMINAtion", which symbolizes the financial aspects of traditional, digital, and crypto banking, the company explained. AMINA Bank plans to strengthen its strategic hubs in Switzerland, Hong Kong, and Abu Dhabi in 2024. The company noted that the rebranding will not affect the services offered to the existing customers.

However, its subsidiaries in Hong Kong, Singapore, and Abu Dhabi will change their names to AMINA Bank for a unified identity across the institution.

SEBA Bank rebrands to AMINA Bank and continues to write its success story https://t.co/eYu3sxKUFq pic.twitter.com/EJrLVnAVv0

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In August, SEBA achieved a significant milestone in its expansion strategy by securing an Approval-in-Principal (AIP) from Hong Kong's Securities and Futures Commission. This AIP marked a crucial step in obtaining a license to offer crypto-related investment services within the Special Administrative Region of China.

SEBA's journey into Hong Kong began with the establishment of a local entity in the region last year. The approval followed Hong Kong's adoption of new regulations mandating licensing for all crypto companies operating on the island. SEBA praised the region's regulatory standards, acknowledging the pivotal role that the AIP plays in expanding its footprint across the Asia Pacific.

Tailored Crypto Solutions and Strategic Collaborations

Early this year, SEBA Bank unveiled a series of tailored offerings designed to simplify crypto banking for traditional and digital investors. These offerings encompass three exclusive programs: Gold, Corporate, and Platinum.

The Gold program focuses on institutional-grade crypto services, while the Corporate program targets companies in the digital asset sector. In contrast, the Platinum program aims to provide personalized support, offering members exclusive benefits like metal credit cards with custom limits.

Furthermore, SEBA has partnered with other entities, including HasKey Digital Asset Group, to accelerate institutional adoption of digital assets in Hong Kong. Besides that, the company has introduced a custody solution for non-fungible tokens.