This acquisition highlights Google’s intensified focus on cybersecurity as it competes with cloud giants Amazon and Microsoft.
Wiz has an extensive customer base, including major companies such as Morgan Stanley, BMW, and luxury brand LVMH.
Alphabet, the parent company of the search engine
giant Google, made the biggest cybersecurity move yet with a $32 billion
acquisition of Wiz, a cloud security startup, the Wall Street Journal
and several other international media houses reported.
The deal, Alphabet’s largest ever, highlights Google's
deepening focus on cybersecurity as it seeks to gain ground against cloud
giants Amazon and Microsoft.
Wiz’s AI-powered solutions are expected to enhance Google Cloud’s
defenses, positioning the company more competitively in a sector increasingly
reliant on robust security amid the rise of generative AI.
“Today, businesses and governments that run in the cloud are
looking for even stronger security solutions and greater choices in cloud
computing providers,” commented Sundar Pichai, the CEO of Google, in a blog. “Together, Google Cloud and Wiz will turbocharge improved
cloud security and the ability to use multiple clouds.”
Wiz Deal Marks Alphabet’s Largest-Ever Acquisition
Google parent Alphabet had previously sought to acquire Wiz for roughly $23 billion last year, but antitrust concerns reportedly forced
the startup to put the deal on hold. Now, with a more favorable regulatory
outlook, the acquisition has moved forward at a significantly higher price tag.
In a memo, Wiz CEO Assaf Rappaport commented about the failed deal, saying: “I know the last week has been intense, with the buzz about a potential acquisition. While we are flattered by the offers we have received, we have chosen to continue on our path to building Wiz. Saying no to such humbling offers is tough, but with our exceptional team, I feel confident in making that choice.”
Wiz CEO Assaf Rappaport, Source: LinkedIn
Wiz, valued at $12 billion in a funding round last
May, as reported by Reuters, has quickly become one of the fastest-growing cybersecurity firms. Google is now eying the firm's expertise in identifying and mitigating critical risks to boost its Cloud security offerings.
Meanwhile, the cybersecurity industry has seen heightened demand
following major disruptions, including last year’s global CrowdStrike outage,
which impacted businesses across multiple sectors. As companies prioritize
securing their online operations, Wiz’s AI-driven security solutions have reportedly gained traction.
The startup works with major cloud providers such as
Amazon Web Services, Microsoft Azure, Oracle, and Google Cloud, with an
extensive customer base that includes Morgan Stanley, BMW, and luxury brand
LVMH.
Market Reaction and Alphabet’s Future Strategy
The Wiz acquisition, however, could prove a strategic
advantage as Alphabet seeks to position itself as a leader in cloud security
while fending off competition from Amazon and Microsoft.
With this major acquisition, Alphabet is sending a
clear signal: cybersecurity is now a top priority in the cloud race. As
businesses increasingly invest in AI-driven security solutions, Google’s latest
move could redefine its role in the future of cloud computing.
Besides that, there were reports of internal disagreements within Wiz concerning the aftermath of the firm’s acquisition. The rejection was a major event in the wider cybersecurity space. Google's move to purchase Wiz for such a substantial amount highlighted the importance of cybersecurity in the current digital space.
Alphabet, the parent company of the search engine
giant Google, made the biggest cybersecurity move yet with a $32 billion
acquisition of Wiz, a cloud security startup, the Wall Street Journal
and several other international media houses reported.
The deal, Alphabet’s largest ever, highlights Google's
deepening focus on cybersecurity as it seeks to gain ground against cloud
giants Amazon and Microsoft.
Wiz’s AI-powered solutions are expected to enhance Google Cloud’s
defenses, positioning the company more competitively in a sector increasingly
reliant on robust security amid the rise of generative AI.
“Today, businesses and governments that run in the cloud are
looking for even stronger security solutions and greater choices in cloud
computing providers,” commented Sundar Pichai, the CEO of Google, in a blog. “Together, Google Cloud and Wiz will turbocharge improved
cloud security and the ability to use multiple clouds.”
Wiz Deal Marks Alphabet’s Largest-Ever Acquisition
Google parent Alphabet had previously sought to acquire Wiz for roughly $23 billion last year, but antitrust concerns reportedly forced
the startup to put the deal on hold. Now, with a more favorable regulatory
outlook, the acquisition has moved forward at a significantly higher price tag.
In a memo, Wiz CEO Assaf Rappaport commented about the failed deal, saying: “I know the last week has been intense, with the buzz about a potential acquisition. While we are flattered by the offers we have received, we have chosen to continue on our path to building Wiz. Saying no to such humbling offers is tough, but with our exceptional team, I feel confident in making that choice.”
Wiz CEO Assaf Rappaport, Source: LinkedIn
Wiz, valued at $12 billion in a funding round last
May, as reported by Reuters, has quickly become one of the fastest-growing cybersecurity firms. Google is now eying the firm's expertise in identifying and mitigating critical risks to boost its Cloud security offerings.
Meanwhile, the cybersecurity industry has seen heightened demand
following major disruptions, including last year’s global CrowdStrike outage,
which impacted businesses across multiple sectors. As companies prioritize
securing their online operations, Wiz’s AI-driven security solutions have reportedly gained traction.
The startup works with major cloud providers such as
Amazon Web Services, Microsoft Azure, Oracle, and Google Cloud, with an
extensive customer base that includes Morgan Stanley, BMW, and luxury brand
LVMH.
Market Reaction and Alphabet’s Future Strategy
The Wiz acquisition, however, could prove a strategic
advantage as Alphabet seeks to position itself as a leader in cloud security
while fending off competition from Amazon and Microsoft.
With this major acquisition, Alphabet is sending a
clear signal: cybersecurity is now a top priority in the cloud race. As
businesses increasingly invest in AI-driven security solutions, Google’s latest
move could redefine its role in the future of cloud computing.
Besides that, there were reports of internal disagreements within Wiz concerning the aftermath of the firm’s acquisition. The rejection was a major event in the wider cybersecurity space. Google's move to purchase Wiz for such a substantial amount highlighted the importance of cybersecurity in the current digital space.
Bitcoin Bounces Back Above $90K, Giving Traders a Thanksgiving Lift
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official