A full-length interview with Wael Hammad, Group Chief Commercial Officer of XS.com
2025 marked a defining chapter in XS.com’s global evolution. Throughout the year, the company accelerated innovation across its product offering, expanded its physical and regulatory footprint, and strengthened its international brand presence through strategic partnerships, global events, and industry recognition. These developments reflect XS.com’s continued commitment to building long-term credibility and delivering a secure, forward-looking trading environment for clients worldwide.
In this exclusive interview, Finance Magnates speaks with Wael Hammad, Group Chief Commercial Officer of XS.com, to explore the milestones that shaped the company’s journey in 2025. From product innovation and global visibility to awards, new offices, regulatory achievements, and leadership appointments, Wael shares how these efforts are positioning XS.com for sustained growth in 2026 and beyond.
1) Wael, welcome and thank you for joining us. 2025 was a landmark year for XS.com, with major milestones globally. To start, can you highlight some of XS.com's biggest achievements this year?
Thank you, it’s a pleasure to be speaking with you today. Indeed, 2025 has been a truly landmark year for XS.com. We’ve achieved a breadth of milestones that have shaped our journey worldwide. For starters, we expanded our global presence significantly, opening new offices, entering new markets, and forging partnerships that brought us closer to our clients than ever before. We also secured important regulatory licenses in key financial hubs, which not only strengthen our credibility but also allow us to better serve traders in those regions under proper oversight. Additionally, this year saw us accelerating innovation within our platforms and services, which has really set us apart in the industry.
One of the most visible signs of our success in 2025 is the sheer number of industries awards we earned, over twenty awards across various categories. From being recognized as the Best Global Multi-Asset Broker to winning awards for trust, transparency, and client service, these honors underscore the excellence and reliability we strive to deliver. We’re especially proud that these achievements span multiple regions and facets of our business, indicating that our efforts in expanding our reach, building trust, and innovating have resonated globally. It’s been a year of hard work, but seeing XS.com grow in capability across the world has been incredibly rewarding.
2) XS.com has been growing its global footprint rapidly. We know you opened new offices in Kuwait and Dubai in 2025. What drove these expansions, and how do they fit into your strategy?
Our global expansion is driven by a commitment to be closer to our clients and partners. Opening a new office in Kuwait City this year was a strategic move to strengthen our presence in the GCC region. Likewise, establishing a larger office in Dubai has been critical. Dubai is a major global financial hub, and having a robust base there means we can engage more closely with our Middle Eastern and international clientele. It supports better service delivery, localizes our outreach, and enhances relationships with regional stakeholders.
XS.com’s expansions are not just about physical offices; they’re about building a truly global team and infrastructure. Our offices in key locations ensure our services are attuned to local market needs and cultural nuances. It’s also a statement that XS.com is investing in those economies and creating a presence that clients can trust. We’ve hired local talent and experts in these offices, which helps us provide localized customer support, education, and market expertise on the ground. All of this fits into our broader strategy of being a globally present yet locally savvy broker. In essence, wherever our clients are, we want to be right there with them, speaking their language, understanding their market, and providing the best trading experience possible.
3) On the regulatory front, 2025 saw XS.com securing several new licenses, including in Kuwait, Mauritius, and the UAE. Can you tell us about your current regulatory footprint and why these licenses are so important?
Regulatory compliance is the backbone of our business and one of our top priorities. In 2025, we significantly expanded our regulatory footprint. We secured a license from the UAE Securities and Commodities Authority, authorization from the Financial Services Commission in Mauritius, and approval from the Ministry of Commerce and Industry in Kuwait, key milestones that expand our reach across the Middle East, Africa, and Asia. These approvals complement our existing licenses across major jurisdictions and reinforce our commitment to the highest international standards.
Today, XS.com operates under a robust multi-jurisdictional framework across eight regulators worldwide. Each of these eight licenses is more than just a certificate on the wall; they are an assurance to our clients that we operate transparently, meet financial and ethical standards, and ensure that client funds are protected under established regulations. By adhering to multiple regulatory regimes, we give our clients peace of mind no matter where they are, reinforcing the trust that is so essential in our industry.
4) XS.com had a notable presence at industry events worldwide, I believe you participated in 20+ global events across regions in 2025. How have these events contributed to the company's growth and client engagement?
Absolutely. We made it a point in 2025 to be front and center at major financial expos, summits, and trade shows around the globe. These in-person engagements have been a key driver of our growth. They allow us to showcase our latest products, gather direct feedback, and build relationships in ways that digital communication can’t fully replicate. When we attend an expo or summit, we’re not just setting up a booth, we often take the stage, share insights, and listen to the community.
By sponsoring and participating in these events, we demonstrated our commitment to each region, built trust by meeting clients in person, and were often honored with awards, which further amplified our credibility. In short, our active presence at global events in 2025 deepened client engagement, expanded our network, and fuelled our growth by keeping us closely attuned to market trends and client feedback.
5) From multiple expos to multiple awards, XS.com garnered an impressive number of accolades in 2025, with more than twenty industry awards. You closed the year by being named “Best Global Multi-Asset Broker,” as well as “Best Multi-Asset Broker - APAC” and “Best Multi-Asset Broker - Africa.” What do these recognitions mean for you and the company?
It’s truly an honor to be recognized with so many industry awards in one year. Being named “Best Global Multi-Asset Broker” for 2025 is a testament to our team’s hard work and to the strength of our platform on the world stage. What’s especially gratifying is that we didn’t just win globally, we also earned recognition across APAC, Africa, the Middle East, Europe, and Latin America.
Taken together, these distinctions show that our multi-asset offering is not only globally competitive, but also tailored to local market needs. For us, they validate our strategy of being a truly global broker that delivers excellent service and a wide range of instruments at the same high standard across markets. Beyond pride, they also reassure clients and partners that XS.com is a trusted industry leader and reinforce for traders that they are working with a broker known for quality and reliability. Internally, these achievements have been a tremendous morale boost, a clear acknowledgment of the passion and dedication our team brings every day.
6) In addition to the broker recognitions, XS.com also won accolades for its affiliate program and partner support. How has XS.com built such a strong partner and affiliate ecosystem?
Our partners, whether they are traditional affiliates, introducing brokers (IBs), or finfluencers, are absolutely critical to our growth, and we treat them as an extension of our team. In 2025, we invested heavily in making the XS Partner Program one of the strongest in the industry, and the results clearly showed it. Our program has become known for competitive commissions, flexible offerings, and just as importantly, exceptional partner support. We built a dedicated affiliate management team that works closely with partners to ensure they have everything they need, from marketing materials and timely payouts to ongoing product training. The positive feedback we’ve received from our partners and industry peers has been a powerful validation that our partnership model truly stands out.
We’re also proud of how we’ve supported the growing community of finfluencers. This space is evolving quickly, and financial influencers are becoming key players in education and community-building, particularly across regions like MENA and Africa. By engaging directly with local trading communities, providing tailored resources, and fostering meaningful collaboration, we’ve built relationships that benefit everyone involved.
Ultimately, our partner ecosystem is strong because we focus on transparent, long-term, win-win relationships, where our partners grow, our clients benefit, and the XS brand continues to earn trust.
7) Innovation is another theme that stood out. What technological advancements or innovations did you implement this year?
Innovation is in our DNA at XS.com, and 2025 was a year where we truly demonstrated our technological edge. A major focus for us was deploying next-generation AI tools to enhance the trading experience. We used AI and machine learning to strengthen multiple areas, from smarter risk-management systems to AI-driven analytics that help traders make more informed decisions.
Our innovation also extended behind the scenes. We partnered with leading technology providers to reinforce our infrastructure. For example, our partnership with FXCubic expanded our liquidity distribution ecosystem, giving institutional and retail brokers using our liquidity services faster and more robust price feeds. Likewise, our collaboration with Centroid Solutions brought tier-1 liquidity management and advanced risk analytics, ensuring execution quality remains high as our client base grows.
As a broker that fundamentally invests in people, we also strengthened our internal leadership. We welcomed a new Chief Technology Officer, Stelios Pallis, in February 2025, and a Senior Product Development Manager, Marios Skitsas, in March 2025, both of whom have been central in upgrading our platforms and delivering new features.
8) With such a successful 2025, what has been the key driver behind XS.com’s achievements, and as we head into 2026, how do you plan to build on that momentum?
The real driver behind XS.com’s success in 2025 has been its unwavering focus on the client, supported by a global mindset. Every strategic move, from product development to market expansion, has been guided by a simple question: does this genuinely benefit traders? That philosophy, combined with agility and disciplined execution, helped the company react quickly to opportunities, strengthen trust, and deliver consistently high standards across regions. Equally important has been XS.com’s ability to balance innovation with credibility, investing in technology while maintaining strong regulation, transparency, and service.
As the company moves into 2026, the plan is to scale that formula rather than change it. XS.com will continue investing in its people, accelerate advancements in AI and platform technology, and deepen its presence in new and existing markets, pursuing additional licenses where it makes strategic sense. The commitment remains the same: stay client-first, innovate responsibly, and grow in a way that builds long-term trust across the global trading community.
Thank you. It’s been a pleasure reflecting on a truly milestone year for XS.com, and we are excited to continue this journey of growth and innovation.
