The DeFi movement is growing, and is about to turn the financial system on its head.
Russell Starr, CEO of DeFi Technologies
This article was written by Russell Starr, CEO of DeFi Technologies.
We are in the middle of a financial evolution, or are we? The largest financial institutions haven’t changed in decades, with support from governments and regulation just as old. The digital revolution is just now coming to finance, and, with luck, will turn our current financial system on its head.
The biggest disruptor in my opinion will be decentralized finance, or “DeFi,” which is an emerging ecosystem of financial applications and protocols built on blockchain technology with programmable capabilities, such as Ethereum and Solana.
Decentralized technologies will enable investors to reap the rewards of a greater efficiency, faster, more inclusive system – offering individuals more control from a financial system that was one of the least efficient systems in the world.
The DeFi movement is growing, and is about to turn the financial system on its head
Whether you understand exactly how these transactions are executed or not, the important thing to know is that we’ve entered the next phase of a major financial and technological movement. DeFi not only gives users control over their own money, offering more transparent transactions and freedom from intermediaries, but will unlock an entire financial and technological movement like we’ve never seen before.
Sure, there is natural skepticism that surrounds this still very nascent world. But consider the upside of this emerging ecosystem, which has attracted nearly 4 million users and with the total volume in DeFi currently at $6.90B according to CoinMarketCap. And while this represents only one percent of the total financial market, this asset class is growing at massive rates.
Russell Starr, CEO of DeFi Technologies
Through its very foundation, decentralized finance puts the power of finance back into the hands of users and investors through a global, open alternative to the current financial system.
The game is just beginning - Wins or losses, the time to invest is now
If this were a ballgame, we would just be making the first pitch in the first inning where it is not yet clear who will win (meaning which Defi protocols may win). Anyone who understands investing knows it takes a crystal ball to predict which protocols will come out on top. Bitcoin? Polkadot? Solana? Ethereum?
Rather than trying to pick winners or losers, imagine if you could go back in time to the late 1990s/early 2000s and invest in a diversified portfolio of tech companies including Apple, Google, Amazon, maybe even Netscape, and where you would be now if you had invested? Back then we knew that what these companies were doing was revolutionary, but few truly understood how they would change the way the world operated.
And back then, we had no idea that these companies would actually make it out on top. We are on the cusp of that same opportunity, today, but this time it’s Web 3.0 and DeFi that will open doors to new possibilities and opportunities that we cannot yet fathom. But consider this: Crypto is growing two times faster than the internet.
Not only is the opportunity larger, we are only just now allowing traditional investors to access it. You do not necessarily need to be a first adopter, but you do need to understand that potential value and upside to the industry.
So, what’s the path forward?
The crypto industry is maturing, and the next 10 years will surely move just as rapidly as the past several. We believe that everyone should have the opportunity to participate in decentralized finance and cryptocurrencies.
Experienced investors will tell you that the best strategy is broad based and diversified exposure to the entire crypto space on a simplified, regulated basis. And while some predict that 2022 will be the year a bitcoin ETF is introduced in the U.S., regulatory concerns continue to hang over the industry and continue to make DeFi investing feel too risky for some.
(We’ll leave the metaverse — a digital world where we are predicted to live, work and play, which will be fueled by DeFi and non-fungible tokens (NFTs) — for another conversation. But, yes, the metaverse will contribute to DeFi’s rapid growth.)
But with huge risk, come huge gains
Now imagine eliminating that risk, just a bit, by being able to unlock the future of finance and participate in the DeFi sector through regulated exchanges.
For those who don’t have crypto investing experience or are worried about regulated exchanges, the opportunity to get involved exists.
My company,DeFi Technologies, is pioneering the disruption of the 22 trillion dollar a year financial industry to bring the power of finance back into the hands of investors.
DeFi Technologies is the first and only publicly traded company built to give investors direct exposure to the rapidly growing space of decentralized finance. DeFi Technologies represents what’s next in the digital economy — providing simplified, trusted access to crypto and DeFi investment opportunities. Institutions and investors can gain diverse, trusted access to the booming DeFi market, including new technologies and ventures, through a single stock purchase on a regulated exchange. Our mission is to democratize the future of finance by empowering investors through access to industry leading decentralized technologies.
On behalf of our shareholders and investors, we identify opportunities and areas of innovation, and build and invest in new technologies and ventures in order to provide trusted, diversified exposure across the decentralized finance ecosystem.
The truth is investment funds that don’t have crypto in their portfolio are going to be left behind. Performance is always measured against benchmarks, and based on what crypto and DeFi are doing today, any funds that don’t have crypto will not survive.
This article was written by Russell Starr, CEO of DeFi Technologies.
We are in the middle of a financial evolution, or are we? The largest financial institutions haven’t changed in decades, with support from governments and regulation just as old. The digital revolution is just now coming to finance, and, with luck, will turn our current financial system on its head.
The biggest disruptor in my opinion will be decentralized finance, or “DeFi,” which is an emerging ecosystem of financial applications and protocols built on blockchain technology with programmable capabilities, such as Ethereum and Solana.
Decentralized technologies will enable investors to reap the rewards of a greater efficiency, faster, more inclusive system – offering individuals more control from a financial system that was one of the least efficient systems in the world.
The DeFi movement is growing, and is about to turn the financial system on its head
Whether you understand exactly how these transactions are executed or not, the important thing to know is that we’ve entered the next phase of a major financial and technological movement. DeFi not only gives users control over their own money, offering more transparent transactions and freedom from intermediaries, but will unlock an entire financial and technological movement like we’ve never seen before.
Sure, there is natural skepticism that surrounds this still very nascent world. But consider the upside of this emerging ecosystem, which has attracted nearly 4 million users and with the total volume in DeFi currently at $6.90B according to CoinMarketCap. And while this represents only one percent of the total financial market, this asset class is growing at massive rates.
Russell Starr, CEO of DeFi Technologies
Through its very foundation, decentralized finance puts the power of finance back into the hands of users and investors through a global, open alternative to the current financial system.
The game is just beginning - Wins or losses, the time to invest is now
If this were a ballgame, we would just be making the first pitch in the first inning where it is not yet clear who will win (meaning which Defi protocols may win). Anyone who understands investing knows it takes a crystal ball to predict which protocols will come out on top. Bitcoin? Polkadot? Solana? Ethereum?
Rather than trying to pick winners or losers, imagine if you could go back in time to the late 1990s/early 2000s and invest in a diversified portfolio of tech companies including Apple, Google, Amazon, maybe even Netscape, and where you would be now if you had invested? Back then we knew that what these companies were doing was revolutionary, but few truly understood how they would change the way the world operated.
And back then, we had no idea that these companies would actually make it out on top. We are on the cusp of that same opportunity, today, but this time it’s Web 3.0 and DeFi that will open doors to new possibilities and opportunities that we cannot yet fathom. But consider this: Crypto is growing two times faster than the internet.
Not only is the opportunity larger, we are only just now allowing traditional investors to access it. You do not necessarily need to be a first adopter, but you do need to understand that potential value and upside to the industry.
So, what’s the path forward?
The crypto industry is maturing, and the next 10 years will surely move just as rapidly as the past several. We believe that everyone should have the opportunity to participate in decentralized finance and cryptocurrencies.
Experienced investors will tell you that the best strategy is broad based and diversified exposure to the entire crypto space on a simplified, regulated basis. And while some predict that 2022 will be the year a bitcoin ETF is introduced in the U.S., regulatory concerns continue to hang over the industry and continue to make DeFi investing feel too risky for some.
(We’ll leave the metaverse — a digital world where we are predicted to live, work and play, which will be fueled by DeFi and non-fungible tokens (NFTs) — for another conversation. But, yes, the metaverse will contribute to DeFi’s rapid growth.)
But with huge risk, come huge gains
Now imagine eliminating that risk, just a bit, by being able to unlock the future of finance and participate in the DeFi sector through regulated exchanges.
For those who don’t have crypto investing experience or are worried about regulated exchanges, the opportunity to get involved exists.
My company,DeFi Technologies, is pioneering the disruption of the 22 trillion dollar a year financial industry to bring the power of finance back into the hands of investors.
DeFi Technologies is the first and only publicly traded company built to give investors direct exposure to the rapidly growing space of decentralized finance. DeFi Technologies represents what’s next in the digital economy — providing simplified, trusted access to crypto and DeFi investment opportunities. Institutions and investors can gain diverse, trusted access to the booming DeFi market, including new technologies and ventures, through a single stock purchase on a regulated exchange. Our mission is to democratize the future of finance by empowering investors through access to industry leading decentralized technologies.
On behalf of our shareholders and investors, we identify opportunities and areas of innovation, and build and invest in new technologies and ventures in order to provide trusted, diversified exposure across the decentralized finance ecosystem.
The truth is investment funds that don’t have crypto in their portfolio are going to be left behind. Performance is always measured against benchmarks, and based on what crypto and DeFi are doing today, any funds that don’t have crypto will not survive.
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official