iFX EXPO is packed full of great speakers, events and parties!
iFX EXPO
The iFX EXPO Dubai will take place at Za'abeel Hall 6, Dubai World Trade Centre from 22-24 February 2022. Organised by Ultimate Fintech, the event will be at the UAE’s leading event venue and one of the largest exhibition centres in the world. With just over a week to go until the event, we’re heading behind the scenes with the Ultimate Fintech team.
About The Organisers
With over 10 years’ experience in the space, iFX EXPO organisers Ultimate Fintech have plenty of fintech and finance shows under their belt. With past shows running in Cyprus, Dubai and Hong Kong, Ultimate Fintech is responsible not only for the iFX EXPO brand, but also The Gathering, Virtual Vision Finance and many other business matchmaking events. Ultimate Fintech is also accustomed to working with fintech brands to enhance their digital marketing through their specialist marketing services which include PR Content Writing and Distribution, Social Media Marketing, Google Ads Management and Review Management.
Meet The Ultimate Fintech Team in Dubai
Ultimate Fintech’s management team will be at the iFX EXPO Dubai at Booth #116. This is your opportunity to meet Head of Marketing Dusan Camilovic and New Business Manager Anna Makrides. Speaking about the expo Dusan stated:
“ We love meeting brands at our expos and learning about their operations and business challenges.The Ultimate Fintech team is going to be in Dubai to meet new and existing clients and plan ways to maximise their brand both at in-person events and online.”
Visit the Ultimate Fintech team on 22-24 February at Booth #116. To book a meeting with the Ultimate Fintech team in advance please email info@ultimatefintech.com
The Agenda
As always, iFX EXPO is packed full of great speakers, events and parties! Here's a quick guide on what to expect. For more information on the speakers and panel discussions click here.
TUESDAY 22 FEBRUARY
Time: 19:30 - 22:00
Location: Soho Garden DXB at the Meydan Grandstand, Dubai.
The Official iFX EXPO Dubai 2022 Welcome Party!
The welcome party is one you won’t want to miss. This year the party takes place at the stunning Soho Garden DXB, situated alongside the Meydan Racecourse.
Access to badge holders ONLY - Register online in advance to pick up your badge at the party.
WEDNESDAY 23 FEBRUARY
Time: 10:00 - 18:00
Location: Za'abeel Hall 6, Dubai World Trade Centre
iFX EXPO Dubai 2022 – Day 1
At 10:00 the main Expo doors will open! Start your day with a cup of coffee from the Coffee Bar then explore the Expo Floor, Speaker Hall, Idea Hub, Lounges, Meeting Rooms, Food Court, and more.
Time: 21:00 – Late
Location: Soho Garden Palm Jumeirah
The Official iFX EXPO Dubai 2022 Night Party!
The official night party is set to be a hit with attendees looking to unwind after a busy networking day. The night party takes place at the Soho Garden Palm Jumeirah, one of Dubai's best nightlife spots. Access to badge holders ONLY!
THURSDAY 24 FEBRUARY
Time: 10:00 - 17:00
Location: Za'abeel Hall 6, Dubai World Trade Centre
iFX EXPO Dubai 2022 – Day 2
The Expo doors reopen, and Day 2 begins. Continue the conversation, close the deal and tour the 5000 m² Expo floor.
iFX EXPO attendees can expect to meet people at the top of their game from many different fields. The event sponsors have you covered too with great lounge options, attendee bags, coffee, selfie bots and a smoothie bar. From arranging meetings with CEOs, hearing top speaker insights and signing up new partners, iFX EXPO Dubai 2022 has it all. Register here to attend!
The iFX EXPO Dubai will take place at Za'abeel Hall 6, Dubai World Trade Centre from 22-24 February 2022. Organised by Ultimate Fintech, the event will be at the UAE’s leading event venue and one of the largest exhibition centres in the world. With just over a week to go until the event, we’re heading behind the scenes with the Ultimate Fintech team.
About The Organisers
With over 10 years’ experience in the space, iFX EXPO organisers Ultimate Fintech have plenty of fintech and finance shows under their belt. With past shows running in Cyprus, Dubai and Hong Kong, Ultimate Fintech is responsible not only for the iFX EXPO brand, but also The Gathering, Virtual Vision Finance and many other business matchmaking events. Ultimate Fintech is also accustomed to working with fintech brands to enhance their digital marketing through their specialist marketing services which include PR Content Writing and Distribution, Social Media Marketing, Google Ads Management and Review Management.
Meet The Ultimate Fintech Team in Dubai
Ultimate Fintech’s management team will be at the iFX EXPO Dubai at Booth #116. This is your opportunity to meet Head of Marketing Dusan Camilovic and New Business Manager Anna Makrides. Speaking about the expo Dusan stated:
“ We love meeting brands at our expos and learning about their operations and business challenges.The Ultimate Fintech team is going to be in Dubai to meet new and existing clients and plan ways to maximise their brand both at in-person events and online.”
Visit the Ultimate Fintech team on 22-24 February at Booth #116. To book a meeting with the Ultimate Fintech team in advance please email info@ultimatefintech.com
The Agenda
As always, iFX EXPO is packed full of great speakers, events and parties! Here's a quick guide on what to expect. For more information on the speakers and panel discussions click here.
TUESDAY 22 FEBRUARY
Time: 19:30 - 22:00
Location: Soho Garden DXB at the Meydan Grandstand, Dubai.
The Official iFX EXPO Dubai 2022 Welcome Party!
The welcome party is one you won’t want to miss. This year the party takes place at the stunning Soho Garden DXB, situated alongside the Meydan Racecourse.
Access to badge holders ONLY - Register online in advance to pick up your badge at the party.
WEDNESDAY 23 FEBRUARY
Time: 10:00 - 18:00
Location: Za'abeel Hall 6, Dubai World Trade Centre
iFX EXPO Dubai 2022 – Day 1
At 10:00 the main Expo doors will open! Start your day with a cup of coffee from the Coffee Bar then explore the Expo Floor, Speaker Hall, Idea Hub, Lounges, Meeting Rooms, Food Court, and more.
Time: 21:00 – Late
Location: Soho Garden Palm Jumeirah
The Official iFX EXPO Dubai 2022 Night Party!
The official night party is set to be a hit with attendees looking to unwind after a busy networking day. The night party takes place at the Soho Garden Palm Jumeirah, one of Dubai's best nightlife spots. Access to badge holders ONLY!
THURSDAY 24 FEBRUARY
Time: 10:00 - 17:00
Location: Za'abeel Hall 6, Dubai World Trade Centre
iFX EXPO Dubai 2022 – Day 2
The Expo doors reopen, and Day 2 begins. Continue the conversation, close the deal and tour the 5000 m² Expo floor.
iFX EXPO attendees can expect to meet people at the top of their game from many different fields. The event sponsors have you covered too with great lounge options, attendee bags, coffee, selfie bots and a smoothie bar. From arranging meetings with CEOs, hearing top speaker insights and signing up new partners, iFX EXPO Dubai 2022 has it all. Register here to attend!
X Open Hub brings High-Yield Liquidity Solutions to iFX EXPO Dubai
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
