VT Markets Outlines Global Strategy for Innovation and Growth
Thursday,08/08/2024|11:40GMTby
FM
Dandelyn Koh, Global Brand & PR Lead at VT Markets gives her perspective on the company.
VT Markets is a challenger brand that has excelled at strengthening its market footprint in several regions. This includes Europe, Latin America (LATAM), North Africa and more. Finance Magnates spoke with Dandelyn Koh, Global Brand & PR Lead at VT Markets for her unique perspective on the company and its future strategy.
In a full-length interview, Ms. Koh spoke at length about VT Markets evolution, expanding offering, and new developments in the pipeline.
Dandelyn Koh, Global Brand & PR Lead at VT Markets
VT Markets has really strengthened its market footprint in the EMEA/LATAM and MENA region in 2024. What was the impetus behind this strategy?
The impetus behind VT Markets’ strategy to strengthen its market footprint in the EMEA, LATAM, and MENA regions is driven by our commitment to global growth and our mission to make trading accessible for everyone. Recognizing the growing potential and diverse needs of traders in these regions, we aimed to provide our advanced trading platforms, competitive pricing, and excellent customer service to a broader audience.
This strategy included opening new offices in key markets, hiring experienced staff, and participating in regional financial expos and exhibitions. By establishing a strong presence in these regions, we are able to offer tailored solutions that cater to the unique preferences and requirements of our clients.
Are there any barriers to entry in the above regions and how has VT Markets managed to perform so well across these markets?
Barriers to entry in the EMEA, LATAM, and MENA regions include regulatory requirements, market competition, and the need for localized services. VT Markets has managed to perform well and navigated these challenges by building strong relationships with local partners and affiliates, ensuring we understand and cater to the specific needs of traders in these areas.
Our ability to offer ultra-low spreads, lightning-fast execution, and a comprehensive suite of trading tools has set us apart from competitors. Additionally, by establishing local offices and hiring experienced staff members, we have been able to provide tailored services that meet the specific needs of traders in these regions. Our commitment to customer satisfaction and continuous innovation has fuelled our performance across these markets.
VT Markets has operated as a challenger brand, growing by impressive margins over the last couple of years. What do you owe to this growth and success?
The impressive growth and success of VT Markets as a challenger brand can be attributed to several key factors. Our dedication to innovation and technological advancements, such as the upgraded VT Markets App and integration with TradingView and Acuity's Signal Centre, has provided traders with state-of-the-art tools and a superior trading experience.
Our diverse product offerings, with over 1,000 tradeable instruments and ultra-low spreads, cater to a wide range of trading preferences. Additionally, our exceptional customer service, as well as industry recognitions have built trust and loyalty among our clients such as being awarded Best Forex CFD broker UAE 2024, Best Multi-Asset Broker MENA 2024, etc. Our global expansion strategy and commitment to making trading easy and accessible for everyone have further driven our growth.
How has the company grown on a brand and trading level, and do you see this growth being sustainable moving forward?
VT Markets has evolved significantly on both brand and trading levels. We have expanded our product offerings to include over 500 share CFDs and bond CFDs, with more to go, catering to diverse trading preferences.
Our brand has gained recognition through multiple industry awards and our reputation for exceptional customer service and innovative trading solutions. We have also enhanced our trading platforms with advanced tools and integrated market insights. This growth is sustainable due to our continuous focus on innovation, regulatory compliance, and client satisfaction. By staying ahead of market trends and adapting to the evolving needs of traders, we are well-positioned to maintain our upward trajectory.
What does the future hold for VT markets and are there any new and exciting developments in the pipeline?
The future for VT Markets is bright, with several exciting developments in the pipeline. We are committed to further expanding our global footprint and enhancing our product offerings to meet the diverse needs of traders. Our focus on technological advancement remains, with plans to introduce more advanced trading tools and features to improve the trading experience.
We will also be expanding our educational resources and promotional offers to support traders at all levels. Additionally, we aim to strengthening partnerships and loyalty programs that will offer even greater value and benefits to our clients. As we move forward, VT Markets will remain dedicated to making trading easy and accessible, empowering traders to seize market opportunities and shape their financial futures.
VT Markets is a challenger brand that has excelled at strengthening its market footprint in several regions. This includes Europe, Latin America (LATAM), North Africa and more. Finance Magnates spoke with Dandelyn Koh, Global Brand & PR Lead at VT Markets for her unique perspective on the company and its future strategy.
In a full-length interview, Ms. Koh spoke at length about VT Markets evolution, expanding offering, and new developments in the pipeline.
Dandelyn Koh, Global Brand & PR Lead at VT Markets
VT Markets has really strengthened its market footprint in the EMEA/LATAM and MENA region in 2024. What was the impetus behind this strategy?
The impetus behind VT Markets’ strategy to strengthen its market footprint in the EMEA, LATAM, and MENA regions is driven by our commitment to global growth and our mission to make trading accessible for everyone. Recognizing the growing potential and diverse needs of traders in these regions, we aimed to provide our advanced trading platforms, competitive pricing, and excellent customer service to a broader audience.
This strategy included opening new offices in key markets, hiring experienced staff, and participating in regional financial expos and exhibitions. By establishing a strong presence in these regions, we are able to offer tailored solutions that cater to the unique preferences and requirements of our clients.
Are there any barriers to entry in the above regions and how has VT Markets managed to perform so well across these markets?
Barriers to entry in the EMEA, LATAM, and MENA regions include regulatory requirements, market competition, and the need for localized services. VT Markets has managed to perform well and navigated these challenges by building strong relationships with local partners and affiliates, ensuring we understand and cater to the specific needs of traders in these areas.
Our ability to offer ultra-low spreads, lightning-fast execution, and a comprehensive suite of trading tools has set us apart from competitors. Additionally, by establishing local offices and hiring experienced staff members, we have been able to provide tailored services that meet the specific needs of traders in these regions. Our commitment to customer satisfaction and continuous innovation has fuelled our performance across these markets.
VT Markets has operated as a challenger brand, growing by impressive margins over the last couple of years. What do you owe to this growth and success?
The impressive growth and success of VT Markets as a challenger brand can be attributed to several key factors. Our dedication to innovation and technological advancements, such as the upgraded VT Markets App and integration with TradingView and Acuity's Signal Centre, has provided traders with state-of-the-art tools and a superior trading experience.
Our diverse product offerings, with over 1,000 tradeable instruments and ultra-low spreads, cater to a wide range of trading preferences. Additionally, our exceptional customer service, as well as industry recognitions have built trust and loyalty among our clients such as being awarded Best Forex CFD broker UAE 2024, Best Multi-Asset Broker MENA 2024, etc. Our global expansion strategy and commitment to making trading easy and accessible for everyone have further driven our growth.
How has the company grown on a brand and trading level, and do you see this growth being sustainable moving forward?
VT Markets has evolved significantly on both brand and trading levels. We have expanded our product offerings to include over 500 share CFDs and bond CFDs, with more to go, catering to diverse trading preferences.
Our brand has gained recognition through multiple industry awards and our reputation for exceptional customer service and innovative trading solutions. We have also enhanced our trading platforms with advanced tools and integrated market insights. This growth is sustainable due to our continuous focus on innovation, regulatory compliance, and client satisfaction. By staying ahead of market trends and adapting to the evolving needs of traders, we are well-positioned to maintain our upward trajectory.
What does the future hold for VT markets and are there any new and exciting developments in the pipeline?
The future for VT Markets is bright, with several exciting developments in the pipeline. We are committed to further expanding our global footprint and enhancing our product offerings to meet the diverse needs of traders. Our focus on technological advancement remains, with plans to introduce more advanced trading tools and features to improve the trading experience.
We will also be expanding our educational resources and promotional offers to support traders at all levels. Additionally, we aim to strengthening partnerships and loyalty programs that will offer even greater value and benefits to our clients. As we move forward, VT Markets will remain dedicated to making trading easy and accessible, empowering traders to seize market opportunities and shape their financial futures.
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
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As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
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As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
