VT Markets Outlines Global Strategy for Innovation and Growth
Thursday,08/08/2024|11:40GMTby
FM
Dandelyn Koh, Global Brand & PR Lead at VT Markets gives her perspective on the company.
VT Markets is a challenger brand that has excelled at strengthening its market footprint in several regions. This includes Europe, Latin America (LATAM), North Africa and more. Finance Magnates spoke with Dandelyn Koh, Global Brand & PR Lead at VT Markets for her unique perspective on the company and its future strategy.
In a full-length interview, Ms. Koh spoke at length about VT Markets evolution, expanding offering, and new developments in the pipeline.
Dandelyn Koh, Global Brand & PR Lead at VT Markets
VT Markets has really strengthened its market footprint in the EMEA/LATAM and MENA region in 2024. What was the impetus behind this strategy?
The impetus behind VT Markets’ strategy to strengthen its market footprint in the EMEA, LATAM, and MENA regions is driven by our commitment to global growth and our mission to make trading accessible for everyone. Recognizing the growing potential and diverse needs of traders in these regions, we aimed to provide our advanced trading platforms, competitive pricing, and excellent customer service to a broader audience.
This strategy included opening new offices in key markets, hiring experienced staff, and participating in regional financial expos and exhibitions. By establishing a strong presence in these regions, we are able to offer tailored solutions that cater to the unique preferences and requirements of our clients.
Are there any barriers to entry in the above regions and how has VT Markets managed to perform so well across these markets?
Barriers to entry in the EMEA, LATAM, and MENA regions include regulatory requirements, market competition, and the need for localized services. VT Markets has managed to perform well and navigated these challenges by building strong relationships with local partners and affiliates, ensuring we understand and cater to the specific needs of traders in these areas.
Our ability to offer ultra-low spreads, lightning-fast execution, and a comprehensive suite of trading tools has set us apart from competitors. Additionally, by establishing local offices and hiring experienced staff members, we have been able to provide tailored services that meet the specific needs of traders in these regions. Our commitment to customer satisfaction and continuous innovation has fuelled our performance across these markets.
VT Markets has operated as a challenger brand, growing by impressive margins over the last couple of years. What do you owe to this growth and success?
The impressive growth and success of VT Markets as a challenger brand can be attributed to several key factors. Our dedication to innovation and technological advancements, such as the upgraded VT Markets App and integration with TradingView and Acuity's Signal Centre, has provided traders with state-of-the-art tools and a superior trading experience.
Our diverse product offerings, with over 1,000 tradeable instruments and ultra-low spreads, cater to a wide range of trading preferences. Additionally, our exceptional customer service, as well as industry recognitions have built trust and loyalty among our clients such as being awarded Best Forex CFD broker UAE 2024, Best Multi-Asset Broker MENA 2024, etc. Our global expansion strategy and commitment to making trading easy and accessible for everyone have further driven our growth.
How has the company grown on a brand and trading level, and do you see this growth being sustainable moving forward?
VT Markets has evolved significantly on both brand and trading levels. We have expanded our product offerings to include over 500 share CFDs and bond CFDs, with more to go, catering to diverse trading preferences.
Our brand has gained recognition through multiple industry awards and our reputation for exceptional customer service and innovative trading solutions. We have also enhanced our trading platforms with advanced tools and integrated market insights. This growth is sustainable due to our continuous focus on innovation, regulatory compliance, and client satisfaction. By staying ahead of market trends and adapting to the evolving needs of traders, we are well-positioned to maintain our upward trajectory.
What does the future hold for VT markets and are there any new and exciting developments in the pipeline?
The future for VT Markets is bright, with several exciting developments in the pipeline. We are committed to further expanding our global footprint and enhancing our product offerings to meet the diverse needs of traders. Our focus on technological advancement remains, with plans to introduce more advanced trading tools and features to improve the trading experience.
We will also be expanding our educational resources and promotional offers to support traders at all levels. Additionally, we aim to strengthening partnerships and loyalty programs that will offer even greater value and benefits to our clients. As we move forward, VT Markets will remain dedicated to making trading easy and accessible, empowering traders to seize market opportunities and shape their financial futures.
VT Markets is a challenger brand that has excelled at strengthening its market footprint in several regions. This includes Europe, Latin America (LATAM), North Africa and more. Finance Magnates spoke with Dandelyn Koh, Global Brand & PR Lead at VT Markets for her unique perspective on the company and its future strategy.
In a full-length interview, Ms. Koh spoke at length about VT Markets evolution, expanding offering, and new developments in the pipeline.
Dandelyn Koh, Global Brand & PR Lead at VT Markets
VT Markets has really strengthened its market footprint in the EMEA/LATAM and MENA region in 2024. What was the impetus behind this strategy?
The impetus behind VT Markets’ strategy to strengthen its market footprint in the EMEA, LATAM, and MENA regions is driven by our commitment to global growth and our mission to make trading accessible for everyone. Recognizing the growing potential and diverse needs of traders in these regions, we aimed to provide our advanced trading platforms, competitive pricing, and excellent customer service to a broader audience.
This strategy included opening new offices in key markets, hiring experienced staff, and participating in regional financial expos and exhibitions. By establishing a strong presence in these regions, we are able to offer tailored solutions that cater to the unique preferences and requirements of our clients.
Are there any barriers to entry in the above regions and how has VT Markets managed to perform so well across these markets?
Barriers to entry in the EMEA, LATAM, and MENA regions include regulatory requirements, market competition, and the need for localized services. VT Markets has managed to perform well and navigated these challenges by building strong relationships with local partners and affiliates, ensuring we understand and cater to the specific needs of traders in these areas.
Our ability to offer ultra-low spreads, lightning-fast execution, and a comprehensive suite of trading tools has set us apart from competitors. Additionally, by establishing local offices and hiring experienced staff members, we have been able to provide tailored services that meet the specific needs of traders in these regions. Our commitment to customer satisfaction and continuous innovation has fuelled our performance across these markets.
VT Markets has operated as a challenger brand, growing by impressive margins over the last couple of years. What do you owe to this growth and success?
The impressive growth and success of VT Markets as a challenger brand can be attributed to several key factors. Our dedication to innovation and technological advancements, such as the upgraded VT Markets App and integration with TradingView and Acuity's Signal Centre, has provided traders with state-of-the-art tools and a superior trading experience.
Our diverse product offerings, with over 1,000 tradeable instruments and ultra-low spreads, cater to a wide range of trading preferences. Additionally, our exceptional customer service, as well as industry recognitions have built trust and loyalty among our clients such as being awarded Best Forex CFD broker UAE 2024, Best Multi-Asset Broker MENA 2024, etc. Our global expansion strategy and commitment to making trading easy and accessible for everyone have further driven our growth.
How has the company grown on a brand and trading level, and do you see this growth being sustainable moving forward?
VT Markets has evolved significantly on both brand and trading levels. We have expanded our product offerings to include over 500 share CFDs and bond CFDs, with more to go, catering to diverse trading preferences.
Our brand has gained recognition through multiple industry awards and our reputation for exceptional customer service and innovative trading solutions. We have also enhanced our trading platforms with advanced tools and integrated market insights. This growth is sustainable due to our continuous focus on innovation, regulatory compliance, and client satisfaction. By staying ahead of market trends and adapting to the evolving needs of traders, we are well-positioned to maintain our upward trajectory.
What does the future hold for VT markets and are there any new and exciting developments in the pipeline?
The future for VT Markets is bright, with several exciting developments in the pipeline. We are committed to further expanding our global footprint and enhancing our product offerings to meet the diverse needs of traders. Our focus on technological advancement remains, with plans to introduce more advanced trading tools and features to improve the trading experience.
We will also be expanding our educational resources and promotional offers to support traders at all levels. Additionally, we aim to strengthening partnerships and loyalty programs that will offer even greater value and benefits to our clients. As we move forward, VT Markets will remain dedicated to making trading easy and accessible, empowering traders to seize market opportunities and shape their financial futures.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
