UTIP experts on new ways to generate leads for brokers

Lead generation seems to be relevant for all brokers, but the methods of working with potential customers may differ. Some companies buy client databases, while others use affiliate programs to attract traders, or take advantage of advertising, etc. It all depends on the broker's resources and requirements.

Thanks to the UTIP Technologies Ltd. extensive affiliate network, our partnership department has come up with new ways to generate quality traffic for the brokerage. This article provides an overview on these solutions.

SERM-marketing

SERM-marketing (search engine reputation management) is an online image building technology. This is a guerrilla marketing strategy, established by feedback and response-recommendations on the Internet to promote the brand across various communities. All the necessary information is placed subtly and only on the relevant platforms, thus allowing the company to deliver product details to potential customers and increase brand recognition among their target audience.

The system fosters client’s loyalty, minimizes negative publicity and generates new leads. Once the work has started, the tool collects detailed information about the broker. Next, the platform analyzes the current Internet environment and develops a step-by-step strategy both for placing the campaign on the websites (different parameters are taken into account: resource ranking, loyalty, etc.) and writing high-quality texts.

This is followed by placing posts according to the predetermined schedule. In the process of their publishing, the following dialogues can be created: question-and-answer, discussion, help, etc. The feedback should also include screenshots from personal accounts on withdrawals and completed transactions. These reviews are likely to look natural, adding more to the broker's credibility.

If there is not enough time, one can purchase ready-made domains with a positive track record. Favorable reports on the broker are quite beneficial for customer trust. In the past, a company had to wait 3-4 weeks after launching a project to build a proper image. The UTIP Technologies Ltd. affiliates figured out how to reduce this period up to zero. Now a broker can get a ready-made brand with a positive online reputation.

This includes:

● A domain (.com) consistent with the broker's name, which was registered 2-3-6 months ago.

● Ready-made accounts on social media, containing posts on the broker’s activities and customer feedback.

● Brand blogs on popular websites, featuring articles about the broker and glowing reference underneath them.

● Review papers published on the news sites (media).

● Testimonials from satisfied customers on all the created venues.

Trading School

There is another related service for brokers, known as a trading school. Here you can create a school with webinars, online product placement, and automated sales funnels. The website can be full of training courses with a connected payment system. Moreover, business processes with descriptions, staff motivation and recruitment assistance are also provided within this solution.

If the lead generation topic is still of your interest, we will be pleased to answer your questions related to the company’s products and our partners’ services. To read more, follow the UTIP Technologies Ltd. website.