TMGM Returns to AO22 With New Marketing Campaign, Event Activations
Friday,07/01/2022|09:17GMTby
TMGM
Leading CFD Broker, TMGM, gears up for another season of the Australian Open.
TMGM
Tennis fans are preparing for a season like no other, as the popular Australian Open Tournament returns to Melbourne Park. Once again, fans will be back in arena seats watching live as the action unfolds.
The Official Online Trading Platform of the Australian Open, TMGM, is a major sponsor that is excited to launch new advertising initiatives for the AO22 event.
“This is the second year of TMGM being a proud partner of AO and we are delighted to be part of such a magnificent organisational effort in sport,” CEO Lee Yu says. “With that in mind, we wanted to give the most to our clients and tennis fans out there, by extending perks and engagements across multiple initiatives.”
Last year, the trading platform occupied signage at the fan favourite Speed Serve, a major focal point for audiences that measures the speed of professional player’s serves in km/h. This year, the AO partner is going even bigger with a series of strategic adverts aimed at increasing brand awareness.
The Australian Open is a major part of TMGM’s global expansion strategy. The company’s latest marketing campaign has received great public reception. The campaign launched with a series of commercials featuring their new mascot, Max, a giant anthropomorphic globe.
“We received some fantastic feedback about the witty relationship we built among the mid-30-year-old trader, Tim, and his chosen flatmate, Max,” said Chief Marketing Officer, Angelo D’Alessio. “So much so, that we decided to make a commercial where Max finds his love during a tennis match. I won’t spoil anything else, as we are anticipating the release of this video for the upcoming AO22. The bottom line is that you can expect to see a lot of Max The Globe this year - in person at live events, on your TV screens while watching the tennis, and on the big screens at AO22 in Melbourne Park.”
Melbourne Park is also proudly bringing a host of new developments for AO22, including the AO Beach House and Laneways of Melbourne. The designs of the laneways are inspired by three of Melbourne’s most iconic streets – Hosier Lane, Guildford Lane and Degraves Street – each with its own look, feel, features, and engaging activities for attendees.
“Thanks to this great partnership with the Australian Open,” Jasmyna Mercer, Head Of Sponsorship explains, “We’re able to offer exclusive perks and experiences that money can’t buy for our clients with AO22. TMGM clients can look forward to exclusive On Court Seats, premium partner reserved seats, VIP Super Box access with hospitality, behind the scenes Fan Walk experience, a tennis lesson with a Tennis Champion, limited edition Max The Globe tennis merchandise, fine dining experiences, and more.”
As AO22 draws near, fans and sponsors are more excited than ever. The Australian Open tennis tournament will take place from 17-30th January 2022 at Melbourne Park.
For more information, and to learn about the benefits of being a TMGM client, visit TMGM.COM
ABOUT TMGM
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM
Tennis fans are preparing for a season like no other, as the popular Australian Open Tournament returns to Melbourne Park. Once again, fans will be back in arena seats watching live as the action unfolds.
The Official Online Trading Platform of the Australian Open, TMGM, is a major sponsor that is excited to launch new advertising initiatives for the AO22 event.
“This is the second year of TMGM being a proud partner of AO and we are delighted to be part of such a magnificent organisational effort in sport,” CEO Lee Yu says. “With that in mind, we wanted to give the most to our clients and tennis fans out there, by extending perks and engagements across multiple initiatives.”
Last year, the trading platform occupied signage at the fan favourite Speed Serve, a major focal point for audiences that measures the speed of professional player’s serves in km/h. This year, the AO partner is going even bigger with a series of strategic adverts aimed at increasing brand awareness.
The Australian Open is a major part of TMGM’s global expansion strategy. The company’s latest marketing campaign has received great public reception. The campaign launched with a series of commercials featuring their new mascot, Max, a giant anthropomorphic globe.
“We received some fantastic feedback about the witty relationship we built among the mid-30-year-old trader, Tim, and his chosen flatmate, Max,” said Chief Marketing Officer, Angelo D’Alessio. “So much so, that we decided to make a commercial where Max finds his love during a tennis match. I won’t spoil anything else, as we are anticipating the release of this video for the upcoming AO22. The bottom line is that you can expect to see a lot of Max The Globe this year - in person at live events, on your TV screens while watching the tennis, and on the big screens at AO22 in Melbourne Park.”
Melbourne Park is also proudly bringing a host of new developments for AO22, including the AO Beach House and Laneways of Melbourne. The designs of the laneways are inspired by three of Melbourne’s most iconic streets – Hosier Lane, Guildford Lane and Degraves Street – each with its own look, feel, features, and engaging activities for attendees.
“Thanks to this great partnership with the Australian Open,” Jasmyna Mercer, Head Of Sponsorship explains, “We’re able to offer exclusive perks and experiences that money can’t buy for our clients with AO22. TMGM clients can look forward to exclusive On Court Seats, premium partner reserved seats, VIP Super Box access with hospitality, behind the scenes Fan Walk experience, a tennis lesson with a Tennis Champion, limited edition Max The Globe tennis merchandise, fine dining experiences, and more.”
As AO22 draws near, fans and sponsors are more excited than ever. The Australian Open tennis tournament will take place from 17-30th January 2022 at Melbourne Park.
For more information, and to learn about the benefits of being a TMGM client, visit TMGM.COM
ABOUT TMGM
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices and Cryptocurrencies. Their sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support and innovative structure so traders only have to worry about investment decisions. TMGM is your reliable CFD provider and the Official Online Trading Platform of the Australian Open and AFF Suzuki Cup 2020. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform. For more information, visit TMGM.COM
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
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As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
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As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
