Tickmill Unveils Bold Brand Uplift, a Confident Step into the Future
Tuesday,01/07/2025|06:00GMTby
FM
The global broker’s fresher brand identity underscores its bold vision to redefine trading
Tickmill, a leading global multi-asset broker, has launched a refreshed brand identity and modernised digital experience today. This update reflects the company’s evolution into a sharper, more recognisable brandwhile staying true to its core purpose: to empower traders with tools, conditions, and support they can trust.
More than a cosmetic change, the new Tickmill brand identity has been strategically developed to better communicate its strengths, align with its ambitions, and deliver clarity in a competitive and densely serviced market.
“Tickmill has grown into something remarkable over the years, and I feel fortunate to build on such a strong foundation,”said Kay Hook, Chief Marketing Officer at Tickmill. “This brand uplift isn’t about reinventing who we are; it’s about refining and elevating it. We’ve aimed to create a clearer, more confident identity that reflects the value we deliver to traders every day. I believe in building brands that perform, not just look good. This uplift is grounded in strategic thinking and made possible by the dedication of our global team. Their creativity and commitment have been the driving force behind bringing it to life, and I’m incredibly proud of what we’ve created together.”
Kay Hook, Chief Marketing Officer at Tickmill
At the heart of this new look is a bold visual system built around a refined logotype with a meaningful addition: a green upward arrow symbolising progress, direction, and forward movement. The brand positioning marks a significant leap forward, aiming to build a deeper connection with traders. In trading, green symbolises growth, which is precisely the “Advantage, built for traders” that Tickmill embodies.
“In a world of bulls and bears – be the tiger”
Beyond the striking design and the bold headline, this new identity reflects the broker’s focus on delivering a powerful, dependable edge that traders can count on. The vision behind it is simple yet profound.
Tickmill’s rebrand captures the essence of what a broker should deliver: “an unfair advantage” to those bold enough and willing to “be the tiger” in a market dominated by “bulls and bears”. In Tickmill’s terms, this advantage translates to focus, agility, strategic thinking, and adaptability.
The association with the tiger is not random either. In trading, just like in the animal kingdom, a split second makes the difference between success and failure. But in addition to “a tiger’s mindset”, traders also need the right tools and a partner they can rely on to be successful. This is where Tickmill delivers.
Since its beginnings in 2014, the broker has been pushing the envelope in essential trade execution and pricing transparency. These aspects can make or break a trader's experience and are well-represented by the ambitious brand remake.
According to Illimar Mattus, Tickmill Co-Founder, “This transformation is not just about appearance; it’s a reflection of how far we’ve come and where we’re heading. In a global landscape where traders are increasingly looking for dependability, clarity, and real value, Tickmill is committed to being that trusted partner. This new identity gives us the momentum to continue expanding with purpose.”
With a modern and more dynamic look, the global broker is now stronger than ever. Providing a more cohesive image of the company’s value proposition, Tickmill's brand uplift comes at the right time.
With a new chief at the helm of its marketing department, Tickmill is poised for further growth. As it continues to innovate and add new instruments to its platform, Tickmill is one of the brokers to watch closely.
About Tickmill
Tickmill has established itself as a leading provider of online trading services on a global scale since its inception in 2014. With regulation from leading regulatory authorities, including the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Financial Services Authority (FSA) in Seychelles, and recognition from the Dubai Financial Services Authority (DFSA) as a Representative Office, Tickmill prioritises the safety of client funds while upholding the highest standards of transparency and integrity.
Composed of seasoned traders with decades of collective experience dating back to the 1980s, the Tickmill team brings a wealth of expertise to the table, having navigated various major financial markets from Asia to North America.
Tickmill, a leading global multi-asset broker, has launched a refreshed brand identity and modernised digital experience today. This update reflects the company’s evolution into a sharper, more recognisable brandwhile staying true to its core purpose: to empower traders with tools, conditions, and support they can trust.
More than a cosmetic change, the new Tickmill brand identity has been strategically developed to better communicate its strengths, align with its ambitions, and deliver clarity in a competitive and densely serviced market.
“Tickmill has grown into something remarkable over the years, and I feel fortunate to build on such a strong foundation,”said Kay Hook, Chief Marketing Officer at Tickmill. “This brand uplift isn’t about reinventing who we are; it’s about refining and elevating it. We’ve aimed to create a clearer, more confident identity that reflects the value we deliver to traders every day. I believe in building brands that perform, not just look good. This uplift is grounded in strategic thinking and made possible by the dedication of our global team. Their creativity and commitment have been the driving force behind bringing it to life, and I’m incredibly proud of what we’ve created together.”
Kay Hook, Chief Marketing Officer at Tickmill
At the heart of this new look is a bold visual system built around a refined logotype with a meaningful addition: a green upward arrow symbolising progress, direction, and forward movement. The brand positioning marks a significant leap forward, aiming to build a deeper connection with traders. In trading, green symbolises growth, which is precisely the “Advantage, built for traders” that Tickmill embodies.
“In a world of bulls and bears – be the tiger”
Beyond the striking design and the bold headline, this new identity reflects the broker’s focus on delivering a powerful, dependable edge that traders can count on. The vision behind it is simple yet profound.
Tickmill’s rebrand captures the essence of what a broker should deliver: “an unfair advantage” to those bold enough and willing to “be the tiger” in a market dominated by “bulls and bears”. In Tickmill’s terms, this advantage translates to focus, agility, strategic thinking, and adaptability.
The association with the tiger is not random either. In trading, just like in the animal kingdom, a split second makes the difference between success and failure. But in addition to “a tiger’s mindset”, traders also need the right tools and a partner they can rely on to be successful. This is where Tickmill delivers.
Since its beginnings in 2014, the broker has been pushing the envelope in essential trade execution and pricing transparency. These aspects can make or break a trader's experience and are well-represented by the ambitious brand remake.
According to Illimar Mattus, Tickmill Co-Founder, “This transformation is not just about appearance; it’s a reflection of how far we’ve come and where we’re heading. In a global landscape where traders are increasingly looking for dependability, clarity, and real value, Tickmill is committed to being that trusted partner. This new identity gives us the momentum to continue expanding with purpose.”
With a modern and more dynamic look, the global broker is now stronger than ever. Providing a more cohesive image of the company’s value proposition, Tickmill's brand uplift comes at the right time.
With a new chief at the helm of its marketing department, Tickmill is poised for further growth. As it continues to innovate and add new instruments to its platform, Tickmill is one of the brokers to watch closely.
About Tickmill
Tickmill has established itself as a leading provider of online trading services on a global scale since its inception in 2014. With regulation from leading regulatory authorities, including the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Financial Services Authority (FSA) in Seychelles, and recognition from the Dubai Financial Services Authority (DFSA) as a Representative Office, Tickmill prioritises the safety of client funds while upholding the highest standards of transparency and integrity.
Composed of seasoned traders with decades of collective experience dating back to the 1980s, the Tickmill team brings a wealth of expertise to the table, having navigated various major financial markets from Asia to North America.
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We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
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We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
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#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
