Tickmill Unveils Bold Brand Uplift, a Confident Step into the Future
Tuesday,01/07/2025|06:00GMTby
FM
The global broker’s fresher brand identity underscores its bold vision to redefine trading
Tickmill, a leading global multi-asset broker, has launched a refreshed brand identity and modernised digital experience today. This update reflects the company’s evolution into a sharper, more recognisable brandwhile staying true to its core purpose: to empower traders with tools, conditions, and support they can trust.
More than a cosmetic change, the new Tickmill brand identity has been strategically developed to better communicate its strengths, align with its ambitions, and deliver clarity in a competitive and densely serviced market.
“Tickmill has grown into something remarkable over the years, and I feel fortunate to build on such a strong foundation,”said Kay Hook, Chief Marketing Officer at Tickmill. “This brand uplift isn’t about reinventing who we are; it’s about refining and elevating it. We’ve aimed to create a clearer, more confident identity that reflects the value we deliver to traders every day. I believe in building brands that perform, not just look good. This uplift is grounded in strategic thinking and made possible by the dedication of our global team. Their creativity and commitment have been the driving force behind bringing it to life, and I’m incredibly proud of what we’ve created together.”
Kay Hook, Chief Marketing Officer at Tickmill
At the heart of this new look is a bold visual system built around a refined logotype with a meaningful addition: a green upward arrow symbolising progress, direction, and forward movement. The brand positioning marks a significant leap forward, aiming to build a deeper connection with traders. In trading, green symbolises growth, which is precisely the “Advantage, built for traders” that Tickmill embodies.
“In a world of bulls and bears – be the tiger”
Beyond the striking design and the bold headline, this new identity reflects the broker’s focus on delivering a powerful, dependable edge that traders can count on. The vision behind it is simple yet profound.
Tickmill’s rebrand captures the essence of what a broker should deliver: “an unfair advantage” to those bold enough and willing to “be the tiger” in a market dominated by “bulls and bears”. In Tickmill’s terms, this advantage translates to focus, agility, strategic thinking, and adaptability.
The association with the tiger is not random either. In trading, just like in the animal kingdom, a split second makes the difference between success and failure. But in addition to “a tiger’s mindset”, traders also need the right tools and a partner they can rely on to be successful. This is where Tickmill delivers.
Since its beginnings in 2014, the broker has been pushing the envelope in essential trade execution and pricing transparency. These aspects can make or break a trader's experience and are well-represented by the ambitious brand remake.
According to Illimar Mattus, Tickmill Co-Founder, “This transformation is not just about appearance; it’s a reflection of how far we’ve come and where we’re heading. In a global landscape where traders are increasingly looking for dependability, clarity, and real value, Tickmill is committed to being that trusted partner. This new identity gives us the momentum to continue expanding with purpose.”
With a modern and more dynamic look, the global broker is now stronger than ever. Providing a more cohesive image of the company’s value proposition, Tickmill's brand uplift comes at the right time.
With a new chief at the helm of its marketing department, Tickmill is poised for further growth. As it continues to innovate and add new instruments to its platform, Tickmill is one of the brokers to watch closely.
About Tickmill
Tickmill has established itself as a leading provider of online trading services on a global scale since its inception in 2014. With regulation from leading regulatory authorities, including the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Financial Services Authority (FSA) in Seychelles, and recognition from the Dubai Financial Services Authority (DFSA) as a Representative Office, Tickmill prioritises the safety of client funds while upholding the highest standards of transparency and integrity.
Composed of seasoned traders with decades of collective experience dating back to the 1980s, the Tickmill team brings a wealth of expertise to the table, having navigated various major financial markets from Asia to North America.
Tickmill, a leading global multi-asset broker, has launched a refreshed brand identity and modernised digital experience today. This update reflects the company’s evolution into a sharper, more recognisable brandwhile staying true to its core purpose: to empower traders with tools, conditions, and support they can trust.
More than a cosmetic change, the new Tickmill brand identity has been strategically developed to better communicate its strengths, align with its ambitions, and deliver clarity in a competitive and densely serviced market.
“Tickmill has grown into something remarkable over the years, and I feel fortunate to build on such a strong foundation,”said Kay Hook, Chief Marketing Officer at Tickmill. “This brand uplift isn’t about reinventing who we are; it’s about refining and elevating it. We’ve aimed to create a clearer, more confident identity that reflects the value we deliver to traders every day. I believe in building brands that perform, not just look good. This uplift is grounded in strategic thinking and made possible by the dedication of our global team. Their creativity and commitment have been the driving force behind bringing it to life, and I’m incredibly proud of what we’ve created together.”
Kay Hook, Chief Marketing Officer at Tickmill
At the heart of this new look is a bold visual system built around a refined logotype with a meaningful addition: a green upward arrow symbolising progress, direction, and forward movement. The brand positioning marks a significant leap forward, aiming to build a deeper connection with traders. In trading, green symbolises growth, which is precisely the “Advantage, built for traders” that Tickmill embodies.
“In a world of bulls and bears – be the tiger”
Beyond the striking design and the bold headline, this new identity reflects the broker’s focus on delivering a powerful, dependable edge that traders can count on. The vision behind it is simple yet profound.
Tickmill’s rebrand captures the essence of what a broker should deliver: “an unfair advantage” to those bold enough and willing to “be the tiger” in a market dominated by “bulls and bears”. In Tickmill’s terms, this advantage translates to focus, agility, strategic thinking, and adaptability.
The association with the tiger is not random either. In trading, just like in the animal kingdom, a split second makes the difference between success and failure. But in addition to “a tiger’s mindset”, traders also need the right tools and a partner they can rely on to be successful. This is where Tickmill delivers.
Since its beginnings in 2014, the broker has been pushing the envelope in essential trade execution and pricing transparency. These aspects can make or break a trader's experience and are well-represented by the ambitious brand remake.
According to Illimar Mattus, Tickmill Co-Founder, “This transformation is not just about appearance; it’s a reflection of how far we’ve come and where we’re heading. In a global landscape where traders are increasingly looking for dependability, clarity, and real value, Tickmill is committed to being that trusted partner. This new identity gives us the momentum to continue expanding with purpose.”
With a modern and more dynamic look, the global broker is now stronger than ever. Providing a more cohesive image of the company’s value proposition, Tickmill's brand uplift comes at the right time.
With a new chief at the helm of its marketing department, Tickmill is poised for further growth. As it continues to innovate and add new instruments to its platform, Tickmill is one of the brokers to watch closely.
About Tickmill
Tickmill has established itself as a leading provider of online trading services on a global scale since its inception in 2014. With regulation from leading regulatory authorities, including the Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC), the Financial Services Authority (FSA) in Seychelles, and recognition from the Dubai Financial Services Authority (DFSA) as a Representative Office, Tickmill prioritises the safety of client funds while upholding the highest standards of transparency and integrity.
Composed of seasoned traders with decades of collective experience dating back to the 1980s, the Tickmill team brings a wealth of expertise to the table, having navigated various major financial markets from Asia to North America.
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We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
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In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
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Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
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⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
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Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
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Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
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📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise