The Latest Trends in Customer Support for Online Trading
Monday,07/04/2025|11:04GMTby
FM
IronFX is always looking for ways to offer its customers the best possible support.
Today’s clients are much more sophisticated and discerning than ever before. They also have much more choice when it comes to online trading. This means brokers must upgrade the trading experience they offer, and provide support that meets the dynamic and evolving needs of today’s online traders.
IronFX, in its ongoing mission to give its clients an industry-leading experience, has not only predicted these trends but also responded to them quickly, leading the charge in the changing customer support landscape.
Here’s how the veteran broker is completely redefining the customer support experience.
Always Available 24/5
Markets are open around the clock, five days a week. Being available to your clients during those hours is paramount to an exceptional client experience for a couple of reasons. It’s usually during trading hours that most clients will have an inquiry, concern or need assistance.
Imagine a trader trying to deposit and having issues with their bank or card. Or their internet connection failing before a deposit is completed. A quick chat or call will help both mediate and fix this situation, giving the client a satisfying outcome. On a psychological level, even if they don’t require support, knowing that help is there if they need it, can be very reassuring. This is further amplified with new or novice traders.
Omnichannel Customer Support
Today’s client demands a lot of choice. This extends beyond asset, product, and platform choice; it also includes available channels of communication. For further context, according to Zendesk (one of the most widely used helpdesk solutions), 50% of clients use the phone to reach out to a service team. Salesforce data paints a slightly different picture: 78% of customers use text messaging for communicating with a company. Additionally, Saleforce says 82% use a native mobile app to get in touch with a company.
All those numbers are significant enough to be noteworthy, even if they are slightly different. The discrepancy may be due to different industries, products, age groups, or even the urgency of assistance needed. IronFX ensures that its clients have multiple ways to reach out for the support they need, including email, phone, live chat on web, and in-app. Live chat also give clients immediate access to support when they need it.
Global Client-Base, Global Languages
Being able to communicate with your clients in their own language allows your support team to more effectively answer potentially complex questions about markets, trading, and funding. Another benefit of multilingual customer support is that clients express themselves more comfortably in their native language, minimizing frustration and potential anxiety.
This has even more of a positive impact when the client in question has an issue that affects their account, portfolio, or funds. IronFX offers a selection of 30 support languages to their millions of retail clients around the globe.
Comprehensive Support
IronFX not only directly supports its clients, but it also gives them access to the IronFX Academy. This useful educational platform features videos, webinars, free ebooks, and even complete courses. This helps new and experienced traders further develop their skills, understand technical and fundamental analysis, and hopefully achieve their goals.
The broker's Forex News section features the latest market news, outlooks, trading-related articles, and analyses. Some more in-depth articles look into the most frequently traded stocks, currencies, and commodities.
IronFX’s support is offered through their FAQ section. Here, traders can find answers to commonly asked questions regarding opening accounts, funding, trading, and platforms. This section also features a convenient search bar, so traders can quickly search if the answer they are looking for is published.
IronFX’s Next Generation Customer Support
With 15 years of experience, IronFX knows how to forecast, adapt, and set the bar incredibly high. Their ability to predict trends and get ahead of them is exactly why IronFX stands out and remains industry-leading after almost two decades.
If you want to experience how IronFX is evolving the customer support experience, access a huge library of educational materials for traders, and see the exceptional conditions it offers, sign up here or get in touch with them!
Today’s clients are much more sophisticated and discerning than ever before. They also have much more choice when it comes to online trading. This means brokers must upgrade the trading experience they offer, and provide support that meets the dynamic and evolving needs of today’s online traders.
IronFX, in its ongoing mission to give its clients an industry-leading experience, has not only predicted these trends but also responded to them quickly, leading the charge in the changing customer support landscape.
Here’s how the veteran broker is completely redefining the customer support experience.
Always Available 24/5
Markets are open around the clock, five days a week. Being available to your clients during those hours is paramount to an exceptional client experience for a couple of reasons. It’s usually during trading hours that most clients will have an inquiry, concern or need assistance.
Imagine a trader trying to deposit and having issues with their bank or card. Or their internet connection failing before a deposit is completed. A quick chat or call will help both mediate and fix this situation, giving the client a satisfying outcome. On a psychological level, even if they don’t require support, knowing that help is there if they need it, can be very reassuring. This is further amplified with new or novice traders.
Omnichannel Customer Support
Today’s client demands a lot of choice. This extends beyond asset, product, and platform choice; it also includes available channels of communication. For further context, according to Zendesk (one of the most widely used helpdesk solutions), 50% of clients use the phone to reach out to a service team. Salesforce data paints a slightly different picture: 78% of customers use text messaging for communicating with a company. Additionally, Saleforce says 82% use a native mobile app to get in touch with a company.
All those numbers are significant enough to be noteworthy, even if they are slightly different. The discrepancy may be due to different industries, products, age groups, or even the urgency of assistance needed. IronFX ensures that its clients have multiple ways to reach out for the support they need, including email, phone, live chat on web, and in-app. Live chat also give clients immediate access to support when they need it.
Global Client-Base, Global Languages
Being able to communicate with your clients in their own language allows your support team to more effectively answer potentially complex questions about markets, trading, and funding. Another benefit of multilingual customer support is that clients express themselves more comfortably in their native language, minimizing frustration and potential anxiety.
This has even more of a positive impact when the client in question has an issue that affects their account, portfolio, or funds. IronFX offers a selection of 30 support languages to their millions of retail clients around the globe.
Comprehensive Support
IronFX not only directly supports its clients, but it also gives them access to the IronFX Academy. This useful educational platform features videos, webinars, free ebooks, and even complete courses. This helps new and experienced traders further develop their skills, understand technical and fundamental analysis, and hopefully achieve their goals.
The broker's Forex News section features the latest market news, outlooks, trading-related articles, and analyses. Some more in-depth articles look into the most frequently traded stocks, currencies, and commodities.
IronFX’s support is offered through their FAQ section. Here, traders can find answers to commonly asked questions regarding opening accounts, funding, trading, and platforms. This section also features a convenient search bar, so traders can quickly search if the answer they are looking for is published.
IronFX’s Next Generation Customer Support
With 15 years of experience, IronFX knows how to forecast, adapt, and set the bar incredibly high. Their ability to predict trends and get ahead of them is exactly why IronFX stands out and remains industry-leading after almost two decades.
If you want to experience how IronFX is evolving the customer support experience, access a huge library of educational materials for traders, and see the exceptional conditions it offers, sign up here or get in touch with them!
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
