The Latest Trends in Customer Support for Online Trading
Monday,07/04/2025|11:04GMTby
FM
IronFX is always looking for ways to offer its customers the best possible support.
Today’s clients are much more sophisticated and discerning than ever before. They also have much more choice when it comes to online trading. This means brokers must upgrade the trading experience they offer, and provide support that meets the dynamic and evolving needs of today’s online traders.
IronFX, in its ongoing mission to give its clients an industry-leading experience, has not only predicted these trends but also responded to them quickly, leading the charge in the changing customer support landscape.
Here’s how the veteran broker is completely redefining the customer support experience.
Always Available 24/5
Markets are open around the clock, five days a week. Being available to your clients during those hours is paramount to an exceptional client experience for a couple of reasons. It’s usually during trading hours that most clients will have an inquiry, concern or need assistance.
Imagine a trader trying to deposit and having issues with their bank or card. Or their internet connection failing before a deposit is completed. A quick chat or call will help both mediate and fix this situation, giving the client a satisfying outcome. On a psychological level, even if they don’t require support, knowing that help is there if they need it, can be very reassuring. This is further amplified with new or novice traders.
Omnichannel Customer Support
Today’s client demands a lot of choice. This extends beyond asset, product, and platform choice; it also includes available channels of communication. For further context, according to Zendesk (one of the most widely used helpdesk solutions), 50% of clients use the phone to reach out to a service team. Salesforce data paints a slightly different picture: 78% of customers use text messaging for communicating with a company. Additionally, Saleforce says 82% use a native mobile app to get in touch with a company.
All those numbers are significant enough to be noteworthy, even if they are slightly different. The discrepancy may be due to different industries, products, age groups, or even the urgency of assistance needed. IronFX ensures that its clients have multiple ways to reach out for the support they need, including email, phone, live chat on web, and in-app. Live chat also give clients immediate access to support when they need it.
Global Client-Base, Global Languages
Being able to communicate with your clients in their own language allows your support team to more effectively answer potentially complex questions about markets, trading, and funding. Another benefit of multilingual customer support is that clients express themselves more comfortably in their native language, minimizing frustration and potential anxiety.
This has even more of a positive impact when the client in question has an issue that affects their account, portfolio, or funds. IronFX offers a selection of 30 support languages to their millions of retail clients around the globe.
Comprehensive Support
IronFX not only directly supports its clients, but it also gives them access to the IronFX Academy. This useful educational platform features videos, webinars, free ebooks, and even complete courses. This helps new and experienced traders further develop their skills, understand technical and fundamental analysis, and hopefully achieve their goals.
The broker's Forex News section features the latest market news, outlooks, trading-related articles, and analyses. Some more in-depth articles look into the most frequently traded stocks, currencies, and commodities.
IronFX’s support is offered through their FAQ section. Here, traders can find answers to commonly asked questions regarding opening accounts, funding, trading, and platforms. This section also features a convenient search bar, so traders can quickly search if the answer they are looking for is published.
IronFX’s Next Generation Customer Support
With 15 years of experience, IronFX knows how to forecast, adapt, and set the bar incredibly high. Their ability to predict trends and get ahead of them is exactly why IronFX stands out and remains industry-leading after almost two decades.
If you want to experience how IronFX is evolving the customer support experience, access a huge library of educational materials for traders, and see the exceptional conditions it offers, sign up here or get in touch with them!
Today’s clients are much more sophisticated and discerning than ever before. They also have much more choice when it comes to online trading. This means brokers must upgrade the trading experience they offer, and provide support that meets the dynamic and evolving needs of today’s online traders.
IronFX, in its ongoing mission to give its clients an industry-leading experience, has not only predicted these trends but also responded to them quickly, leading the charge in the changing customer support landscape.
Here’s how the veteran broker is completely redefining the customer support experience.
Always Available 24/5
Markets are open around the clock, five days a week. Being available to your clients during those hours is paramount to an exceptional client experience for a couple of reasons. It’s usually during trading hours that most clients will have an inquiry, concern or need assistance.
Imagine a trader trying to deposit and having issues with their bank or card. Or their internet connection failing before a deposit is completed. A quick chat or call will help both mediate and fix this situation, giving the client a satisfying outcome. On a psychological level, even if they don’t require support, knowing that help is there if they need it, can be very reassuring. This is further amplified with new or novice traders.
Omnichannel Customer Support
Today’s client demands a lot of choice. This extends beyond asset, product, and platform choice; it also includes available channels of communication. For further context, according to Zendesk (one of the most widely used helpdesk solutions), 50% of clients use the phone to reach out to a service team. Salesforce data paints a slightly different picture: 78% of customers use text messaging for communicating with a company. Additionally, Saleforce says 82% use a native mobile app to get in touch with a company.
All those numbers are significant enough to be noteworthy, even if they are slightly different. The discrepancy may be due to different industries, products, age groups, or even the urgency of assistance needed. IronFX ensures that its clients have multiple ways to reach out for the support they need, including email, phone, live chat on web, and in-app. Live chat also give clients immediate access to support when they need it.
Global Client-Base, Global Languages
Being able to communicate with your clients in their own language allows your support team to more effectively answer potentially complex questions about markets, trading, and funding. Another benefit of multilingual customer support is that clients express themselves more comfortably in their native language, minimizing frustration and potential anxiety.
This has even more of a positive impact when the client in question has an issue that affects their account, portfolio, or funds. IronFX offers a selection of 30 support languages to their millions of retail clients around the globe.
Comprehensive Support
IronFX not only directly supports its clients, but it also gives them access to the IronFX Academy. This useful educational platform features videos, webinars, free ebooks, and even complete courses. This helps new and experienced traders further develop their skills, understand technical and fundamental analysis, and hopefully achieve their goals.
The broker's Forex News section features the latest market news, outlooks, trading-related articles, and analyses. Some more in-depth articles look into the most frequently traded stocks, currencies, and commodities.
IronFX’s support is offered through their FAQ section. Here, traders can find answers to commonly asked questions regarding opening accounts, funding, trading, and platforms. This section also features a convenient search bar, so traders can quickly search if the answer they are looking for is published.
IronFX’s Next Generation Customer Support
With 15 years of experience, IronFX knows how to forecast, adapt, and set the bar incredibly high. Their ability to predict trends and get ahead of them is exactly why IronFX stands out and remains industry-leading after almost two decades.
If you want to experience how IronFX is evolving the customer support experience, access a huge library of educational materials for traders, and see the exceptional conditions it offers, sign up here or get in touch with them!
ThinkMarkets wins Europe’s Best forex and CFD broker 2025 award from TradingView
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
