The Future of Trading: The Rise of Novice to Pro Traders
Friday,16/05/2025|12:24GMTby
FM
Greg Rubin, Head of Axi Select outlined the group’s goals and program structure.
Funded trading has become a ubiquitous offering in the retail space, helping empower traders of all levels of expertise. With more opportunities than ever before, many traders are opting to join funded trading programs, necessitating the need for reliable providers. Finance Magnates checked in with Axi Select for their take on its growing free funded trader program.
The Axi group through the Axi Select program provides funding and a structured pathway for traders to reach their trading potential, while giving skilled traders a genuine platform to become professional traders and forge careers. Greg Rubin, Head of Axi Select outlined the group’s goals and program structure in an interview below.
Thanks for taking the time to speak with us, let’s dive right in. I think we can all agree there is no one-size-fits-all-approach to a trading journey. What advice do you have for novice traders just looking to enter the retail space?
Consistency always trumps over big wins. Its best for new traders to use a demo or low-risk live account to understand their edge. Nobody needs to stop learning ever and we can all continue to do so for the rest of our lives. We always encourage traders to treat this as a long-term professional journey — not a get-rich-quick scheme.
To this point, are there any pitfalls or traps newer traders should be cognizant of when embarking on this experience?
Absolutely. Some basic things stick out as recurring tendencies and should be avoided. This includes overleveraging, chasing the market, and ignoring risk management. Each of which can be classified as the most common traps. Unfortunately, many new traders also fall for expensive “get funded quick” prop schemes with unrealistic expectations.
At Axi , with the Select program, our goal is to guide traders with structure and transparency. We also provide tools like the Edge Score — a proprietary system that helps traders understand their strengths and weaknesses. The better the score, the more consistent and potentially profitable the trader becomes. It’s a long-term framework built to help traders grow sustainably.
Empowering traders has certainly been one of Axi Select’s core mandates. In what ways is the company democratizing the route to becoming a professional trader?
Axi Select removes the usual barriers and engenders every trader with the power to succeed. There are no upfront costs, no evaluation phases, and traders keep up to 90% of their profits. We offer real capital to real traders to trade live markets, not simulations. If you show consistency, we back you with funding — simple as that.
How does Axi Select help mitigate or avoid inherent risks in traditional prop trading?
Unlike many traditional prop firms, Axi Select is a capital allocation program, backed by a regulated broker. Traders can be assured of fund allocation and profit payout once the program conditions are met. We don’t charge sign-up fees, and traders trade their own strategies in live market conditions with full transparency. It’s about alignment and sustainability.
What gap does prop trading fill compared to traditional retail trading? In what ways is Axi Select a better option for traders compared to other firms out there?
Access to capital has been the bane of retail traders. Prop firms or capital allocation programs have since stepped in to fill that void albeit not effectively. Axi Select gives retail traders the best of both worlds. The benefit of a brokerage platform with access to scale funding up to $1M and up to 90% profit payouts . All this without registration fees or restrictive market conditions. We focus on growth , trading skill development and support — not quick churn.
So, what impact has Axi Select made since its launch?
We’ve seen incredible momentum with thousands of traders on the program. We have paid out over $5.6M+ since launch as profit to our traders. Three traders have already reached the Pro-M stage — managing capital allocations of $1 million US dollars each. And we’re just getting started! We’ve also got a 22-yr old trader who recently made it as the 3rd trader since launch to access up to $1M in funding. We continue to support thousands of traders to develop real skills to harness the opportunity in the market.
Funded trading has become a ubiquitous offering in the retail space, helping empower traders of all levels of expertise. With more opportunities than ever before, many traders are opting to join funded trading programs, necessitating the need for reliable providers. Finance Magnates checked in with Axi Select for their take on its growing free funded trader program.
The Axi group through the Axi Select program provides funding and a structured pathway for traders to reach their trading potential, while giving skilled traders a genuine platform to become professional traders and forge careers. Greg Rubin, Head of Axi Select outlined the group’s goals and program structure in an interview below.
Thanks for taking the time to speak with us, let’s dive right in. I think we can all agree there is no one-size-fits-all-approach to a trading journey. What advice do you have for novice traders just looking to enter the retail space?
Consistency always trumps over big wins. Its best for new traders to use a demo or low-risk live account to understand their edge. Nobody needs to stop learning ever and we can all continue to do so for the rest of our lives. We always encourage traders to treat this as a long-term professional journey — not a get-rich-quick scheme.
To this point, are there any pitfalls or traps newer traders should be cognizant of when embarking on this experience?
Absolutely. Some basic things stick out as recurring tendencies and should be avoided. This includes overleveraging, chasing the market, and ignoring risk management. Each of which can be classified as the most common traps. Unfortunately, many new traders also fall for expensive “get funded quick” prop schemes with unrealistic expectations.
At Axi , with the Select program, our goal is to guide traders with structure and transparency. We also provide tools like the Edge Score — a proprietary system that helps traders understand their strengths and weaknesses. The better the score, the more consistent and potentially profitable the trader becomes. It’s a long-term framework built to help traders grow sustainably.
Empowering traders has certainly been one of Axi Select’s core mandates. In what ways is the company democratizing the route to becoming a professional trader?
Axi Select removes the usual barriers and engenders every trader with the power to succeed. There are no upfront costs, no evaluation phases, and traders keep up to 90% of their profits. We offer real capital to real traders to trade live markets, not simulations. If you show consistency, we back you with funding — simple as that.
How does Axi Select help mitigate or avoid inherent risks in traditional prop trading?
Unlike many traditional prop firms, Axi Select is a capital allocation program, backed by a regulated broker. Traders can be assured of fund allocation and profit payout once the program conditions are met. We don’t charge sign-up fees, and traders trade their own strategies in live market conditions with full transparency. It’s about alignment and sustainability.
What gap does prop trading fill compared to traditional retail trading? In what ways is Axi Select a better option for traders compared to other firms out there?
Access to capital has been the bane of retail traders. Prop firms or capital allocation programs have since stepped in to fill that void albeit not effectively. Axi Select gives retail traders the best of both worlds. The benefit of a brokerage platform with access to scale funding up to $1M and up to 90% profit payouts . All this without registration fees or restrictive market conditions. We focus on growth , trading skill development and support — not quick churn.
So, what impact has Axi Select made since its launch?
We’ve seen incredible momentum with thousands of traders on the program. We have paid out over $5.6M+ since launch as profit to our traders. Three traders have already reached the Pro-M stage — managing capital allocations of $1 million US dollars each. And we’re just getting started! We’ve also got a 22-yr old trader who recently made it as the 3rd trader since launch to access up to $1M in funding. We continue to support thousands of traders to develop real skills to harness the opportunity in the market.
Beyond the Prompt: Solitics’ VP Product, Guy Shemer Exposes ‘Traditional’ AI Flaws and Reveals New Product: the AI Expert
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official