Solana Beyond Memecoins: Top 3 RWA Projects Driving Real-World Value
Monday,02/12/2024|09:10GMTby
James Clifford
These 3 projects provide 3 exciting opportunities for fans of Solana.
Memecoins may be fun, but Solana needs substance. While the blockchain’s speed, low fees, and scalability have fueled an explosion of memecoins, capturing retail traders and driving community engagement, the long-term health of the ecosystem depends on more than fleeting hype. Real-World Assets (RWA) present a transformative alternative and offer sustainable growth and real-world value.
In early 2024, RWA emerged as the second most profitable crypto narrative, delivering an impressive 285.6% return. For a brief moment in February, it even surpassed memecoins. RWA has been gaining further popularity and is emerging as one of the main narratives of the upcoming bull run.
Here’s our list of the top 3 RWA projects on Solana leading the way in building a more grounded and enduring future for the ecosystem.
AgriDex
AgriDex, a Solana-based RWA marketplace has raised $5 million, to bring the $2.7 trillion global agriculture trade on-chain. AgriDex's platform leverages blockchain technology to tokenise agricultural commodities, facilitating the listing and buying of various crops on its marketplace. Once a deal is finalised, it's secured by minting a non-fungible token ( NFT) that records all key transaction details.
Traceability and Sustainability: Utilises Ricardian contracts and NFTs to track and verify every step of the trade, ensuring transparency in origin, sustainability credentials, and compliance.
The company is launching a token on December 4th, and while it’s the smallest on our list, it boasts the highest ROI potential. AgriDex anticipates generating $53.28 million in trading fees by the end of 2026, supported by an expected net buy pressure of $39.2 million within two years.
Ondo Finance
Founded in 2021, Ondo Finance is a trailblazer in the RWA sector, focusing on tokenising traditional financial instruments to bring them seamlessly into the world of decentralised finance (DeFi). With offerings like tokenised US Treasuries and real estate assets, Ondo Finance provides a secure and accessible way for investors to engage with on-chain representations of traditional markets.
Key Features:
USDY: A yield-bearing stablecoin alternative backed by short-term U.S. Treasuries and bank deposits. USDY provides users with a stable asset that generates yield, serving as a more efficient alternative to traditional stablecoins.
OUSG: A tokenised version of BlackRock's short-term U.S. Treasury bond exchange-traded fund (ETF). OUSG offers investors on-chain exposure to U.S. Treasuries, combining the security of traditional assets with the benefits of blockchain technology.
By deploying these tokenised assets on Solana, Ondo Finance enhances accessibility and liquidity, allowing users to engage with traditional financial products through a decentralised platform.
Parcl
Parcl focuses on democratising real estate investment by tokenising real estate markets. Utilising Solana's high-speed and low-cost infrastructure, Parcl offers:
City Indexes: These indexes represent the aggregate value of real estate in specific cities, allowing users to speculate on price movements without owning physical properties. This approach provides diversified exposure to entire city real estate markets.
Fractional Ownership: Parcl enables fractional ownership of real estate assets, lowering the barrier to entry for investors and increasing liquidity in the real estate market.
By integrating real estate data analytics with blockchain technology, Parcl offers a transparent and accessible platform for real estate investment, catering to both seasoned investors and newcomers.
These 3 projects provide 3 exciting opportunities for fans of Solana who believe in more than just memecoins.
Memecoins may be fun, but Solana needs substance. While the blockchain’s speed, low fees, and scalability have fueled an explosion of memecoins, capturing retail traders and driving community engagement, the long-term health of the ecosystem depends on more than fleeting hype. Real-World Assets (RWA) present a transformative alternative and offer sustainable growth and real-world value.
In early 2024, RWA emerged as the second most profitable crypto narrative, delivering an impressive 285.6% return. For a brief moment in February, it even surpassed memecoins. RWA has been gaining further popularity and is emerging as one of the main narratives of the upcoming bull run.
Here’s our list of the top 3 RWA projects on Solana leading the way in building a more grounded and enduring future for the ecosystem.
AgriDex
AgriDex, a Solana-based RWA marketplace has raised $5 million, to bring the $2.7 trillion global agriculture trade on-chain. AgriDex's platform leverages blockchain technology to tokenise agricultural commodities, facilitating the listing and buying of various crops on its marketplace. Once a deal is finalised, it's secured by minting a non-fungible token ( NFT) that records all key transaction details.
Traceability and Sustainability: Utilises Ricardian contracts and NFTs to track and verify every step of the trade, ensuring transparency in origin, sustainability credentials, and compliance.
The company is launching a token on December 4th, and while it’s the smallest on our list, it boasts the highest ROI potential. AgriDex anticipates generating $53.28 million in trading fees by the end of 2026, supported by an expected net buy pressure of $39.2 million within two years.
Ondo Finance
Founded in 2021, Ondo Finance is a trailblazer in the RWA sector, focusing on tokenising traditional financial instruments to bring them seamlessly into the world of decentralised finance (DeFi). With offerings like tokenised US Treasuries and real estate assets, Ondo Finance provides a secure and accessible way for investors to engage with on-chain representations of traditional markets.
Key Features:
USDY: A yield-bearing stablecoin alternative backed by short-term U.S. Treasuries and bank deposits. USDY provides users with a stable asset that generates yield, serving as a more efficient alternative to traditional stablecoins.
OUSG: A tokenised version of BlackRock's short-term U.S. Treasury bond exchange-traded fund (ETF). OUSG offers investors on-chain exposure to U.S. Treasuries, combining the security of traditional assets with the benefits of blockchain technology.
By deploying these tokenised assets on Solana, Ondo Finance enhances accessibility and liquidity, allowing users to engage with traditional financial products through a decentralised platform.
Parcl
Parcl focuses on democratising real estate investment by tokenising real estate markets. Utilising Solana's high-speed and low-cost infrastructure, Parcl offers:
City Indexes: These indexes represent the aggregate value of real estate in specific cities, allowing users to speculate on price movements without owning physical properties. This approach provides diversified exposure to entire city real estate markets.
Fractional Ownership: Parcl enables fractional ownership of real estate assets, lowering the barrier to entry for investors and increasing liquidity in the real estate market.
By integrating real estate data analytics with blockchain technology, Parcl offers a transparent and accessible platform for real estate investment, catering to both seasoned investors and newcomers.
These 3 projects provide 3 exciting opportunities for fans of Solana who believe in more than just memecoins.
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
