Moneta Markets’ Expands into Dubai via New Partnership Sterling Financial Service LLC.
Thursday,25/07/2024|08:03GMTby
FM
The partnership with SCA Regulated Firm, Sterling Financial Service LLC is a key milestone
In a significant stride towards global expansion, Moneta Markets will be introducing its services in the UAE via the Securities and Commodities Authority (SCA) regulated firm, Sterling Financial Services. We sat down with Moneta Markets' Founder and CEO, David Bily, to discuss this milestone, the company’s vision for the Middle East, and the plans for expanding its robust presence in the MENA region.
Moneta Markets' Founder and CEO, David Bily
Congratulations on the partnership, David. What does this mean for Moneta Markets and its global strategy?
Thank you. Being authorised to service UAE residents under an SCA license is a monumental achievement for Moneta Markets, which is why we partnered with Sterling Financial Services who have been operating locally in the industry for over thirty years. This license not only enables us to operate in one of the most dynamic financial hubs in the world but also aligns perfectly with our strategic vision of global expansion. Our presence in Dubai will enhance our ability to offer localised, high-quality brokerage services to clients in the Middle East.
Why did Moneta Markets choose Dubai as a key location for expansion?
Dubai is a global business hub with a robust financial ecosystem and strategic geographic location, making it an ideal choice for our expansion. The city's progressive regulatory environment and its commitment to fostering financial innovation align with our mission to provide unparalleled brokerage services. Being in Dubai also positions us to tap into the rapidly growing financial markets in the Middle East and North Africa region.
You recently set up a head office in Dubai and have been busy building a local team, what are your plans for expanding in the region?
Our new office in Dubai’s iconic Opus building in Business Bay will serve as the central hub for our operations, not only in the Middle East, but globally. We are currently in the process of relocating key members of our management team to Dubai to ensure seamless integration and to establish a strong leadership presence. Additionally, we are on a constant recruitment drive to attract top local talent. By building a team of skilled professionals who understand the regional market, we aim to deliver top-tier brokerage services that meet and exceed the needs of our clients in the region, which is key for continued growth.
What kind of opportunities do you see for Moneta Markets in the Middle East?
The Middle East presents immense opportunities, particularly in the financial sector. There is a growing demand for next-generation trading platforms and brokerage services, and Moneta Markets is well-positioned to meet this demand. Our advanced trading platforms, coupled with our commitment to transparency and client satisfaction, will enable us to capture a significant market share and establish ourselves as a leading brokerage in the region. We are also launching customised products for the local market, in addition to already offering over 1,000 FX pairs, Indices, Commodities, Share CFDs, Cryptos, Bonds, and ETFs, to meet the diverse trading needs of traders of all levels and styles.
Can you tell us more about your approach to recruiting local talent in Dubai?
Absolutely. We recognise the importance of having a team that not only has the technical expertise but also a deep understanding of the local market. Our recruitment strategy is focused on attracting experienced professionals who are passionate about the industry. We are particularly interested in individuals with backgrounds in business development within the FX industry. By fostering local talent, we aim to build a team that is in tune with the regional market trends and can deliver exceptional service to our clients and partners.
How does this expansion align with Moneta Markets' long-term goals?
Our expansion into Dubai is a critical component of our long-term growth strategy. As a financial hub in the perfect timezone, Dubai allows us to expand globally and underscores our commitment to becoming a globally recognised brand in the Forex and CFD industry. We are currently in the process of applying for multiple tier 1 licenses, with an expected ETA of mid-2025. By establishing a strong presence in key financial markets around the world, we aim to provide our clients with unparalleled access to global financial markets. This move also reflects our dedication to being a locally embedded partner, ensuring that we can offer personalised and responsive services to our clients and partners, no matter where they are.
We’ve heard that Moneta Markets has a local market strategist in Dubai who is frequently featured on major news networks. Can you tell us more about this?
Yes, we are fortunate to have Fadi Reyad as our Chief Market Strategist for the MENA region. Fadi has a distinguished background in the financial sector, having worked with top-tier Forex brokers and the UAE banking sector. He is frequently featured on CNBC, Bloomberg, and Sky News, providing valuable market insights and drawing a large audience, so his presence further strengthens our local expertise and boosts our visibility in the region. Fadi's insights and analysis are highly valued in the industry, helping our clients make informed trading decisions. Additionally, Fadi will be leading local trading seminars, enhancing market literacy and engagement. Educating current and future traders is a key component in our strategy of client retention, which is crucial for longevity in this industry.
What message do you have for your clients and partners in the Middle East?
I would like to express my sincere thanks for their continued trust and support. We are excited about the future and look forward to serving our clients in the Middle East with the same level of excellence that Moneta Markets is known for globally. Having access to an SCA license and our new Dubai office mark the beginning of a new chapter, and we are committed to leveraging our global expertise and local presence to deliver exceptional value. We have also built a local customer support team of native Arabic speakers to ensure the best service for clients in the region. With our unrivaled trading conditions, exceptional customer support, product range, low trading costs, and the recent addition of our AppTrader and CopyTrading apps, we expect our trading volume and client base to continue to grow significantly.
Thank you for your time, David. We wish Moneta Markets great success in its new venture.
Thank you. We are thrilled about this new journey and are confident that our new license and continued expansion into the MENA region will be a significant milestone in our growth story.
Stay tuned for more updates as Moneta Markets continues to expand and shake up the industry.
Moneta Markets operates In collaboration with SFS , Regulated by SCA ,Cat5 operating since 1989. Trading carries RISK or LOSS.
In a significant stride towards global expansion, Moneta Markets will be introducing its services in the UAE via the Securities and Commodities Authority (SCA) regulated firm, Sterling Financial Services. We sat down with Moneta Markets' Founder and CEO, David Bily, to discuss this milestone, the company’s vision for the Middle East, and the plans for expanding its robust presence in the MENA region.
Moneta Markets' Founder and CEO, David Bily
Congratulations on the partnership, David. What does this mean for Moneta Markets and its global strategy?
Thank you. Being authorised to service UAE residents under an SCA license is a monumental achievement for Moneta Markets, which is why we partnered with Sterling Financial Services who have been operating locally in the industry for over thirty years. This license not only enables us to operate in one of the most dynamic financial hubs in the world but also aligns perfectly with our strategic vision of global expansion. Our presence in Dubai will enhance our ability to offer localised, high-quality brokerage services to clients in the Middle East.
Why did Moneta Markets choose Dubai as a key location for expansion?
Dubai is a global business hub with a robust financial ecosystem and strategic geographic location, making it an ideal choice for our expansion. The city's progressive regulatory environment and its commitment to fostering financial innovation align with our mission to provide unparalleled brokerage services. Being in Dubai also positions us to tap into the rapidly growing financial markets in the Middle East and North Africa region.
You recently set up a head office in Dubai and have been busy building a local team, what are your plans for expanding in the region?
Our new office in Dubai’s iconic Opus building in Business Bay will serve as the central hub for our operations, not only in the Middle East, but globally. We are currently in the process of relocating key members of our management team to Dubai to ensure seamless integration and to establish a strong leadership presence. Additionally, we are on a constant recruitment drive to attract top local talent. By building a team of skilled professionals who understand the regional market, we aim to deliver top-tier brokerage services that meet and exceed the needs of our clients in the region, which is key for continued growth.
What kind of opportunities do you see for Moneta Markets in the Middle East?
The Middle East presents immense opportunities, particularly in the financial sector. There is a growing demand for next-generation trading platforms and brokerage services, and Moneta Markets is well-positioned to meet this demand. Our advanced trading platforms, coupled with our commitment to transparency and client satisfaction, will enable us to capture a significant market share and establish ourselves as a leading brokerage in the region. We are also launching customised products for the local market, in addition to already offering over 1,000 FX pairs, Indices, Commodities, Share CFDs, Cryptos, Bonds, and ETFs, to meet the diverse trading needs of traders of all levels and styles.
Can you tell us more about your approach to recruiting local talent in Dubai?
Absolutely. We recognise the importance of having a team that not only has the technical expertise but also a deep understanding of the local market. Our recruitment strategy is focused on attracting experienced professionals who are passionate about the industry. We are particularly interested in individuals with backgrounds in business development within the FX industry. By fostering local talent, we aim to build a team that is in tune with the regional market trends and can deliver exceptional service to our clients and partners.
How does this expansion align with Moneta Markets' long-term goals?
Our expansion into Dubai is a critical component of our long-term growth strategy. As a financial hub in the perfect timezone, Dubai allows us to expand globally and underscores our commitment to becoming a globally recognised brand in the Forex and CFD industry. We are currently in the process of applying for multiple tier 1 licenses, with an expected ETA of mid-2025. By establishing a strong presence in key financial markets around the world, we aim to provide our clients with unparalleled access to global financial markets. This move also reflects our dedication to being a locally embedded partner, ensuring that we can offer personalised and responsive services to our clients and partners, no matter where they are.
We’ve heard that Moneta Markets has a local market strategist in Dubai who is frequently featured on major news networks. Can you tell us more about this?
Yes, we are fortunate to have Fadi Reyad as our Chief Market Strategist for the MENA region. Fadi has a distinguished background in the financial sector, having worked with top-tier Forex brokers and the UAE banking sector. He is frequently featured on CNBC, Bloomberg, and Sky News, providing valuable market insights and drawing a large audience, so his presence further strengthens our local expertise and boosts our visibility in the region. Fadi's insights and analysis are highly valued in the industry, helping our clients make informed trading decisions. Additionally, Fadi will be leading local trading seminars, enhancing market literacy and engagement. Educating current and future traders is a key component in our strategy of client retention, which is crucial for longevity in this industry.
What message do you have for your clients and partners in the Middle East?
I would like to express my sincere thanks for their continued trust and support. We are excited about the future and look forward to serving our clients in the Middle East with the same level of excellence that Moneta Markets is known for globally. Having access to an SCA license and our new Dubai office mark the beginning of a new chapter, and we are committed to leveraging our global expertise and local presence to deliver exceptional value. We have also built a local customer support team of native Arabic speakers to ensure the best service for clients in the region. With our unrivaled trading conditions, exceptional customer support, product range, low trading costs, and the recent addition of our AppTrader and CopyTrading apps, we expect our trading volume and client base to continue to grow significantly.
Thank you for your time, David. We wish Moneta Markets great success in its new venture.
Thank you. We are thrilled about this new journey and are confident that our new license and continued expansion into the MENA region will be a significant milestone in our growth story.
Stay tuned for more updates as Moneta Markets continues to expand and shake up the industry.
Moneta Markets operates In collaboration with SFS , Regulated by SCA ,Cat5 operating since 1989. Trading carries RISK or LOSS.
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
