Many brokers still see chargebacks, payment fees, and settlement delays as unavoidable costs of doing business. But according to Match2Pay, that mindset is preventing firms from improving both their payment operations and client experience.
Speaking with Finance Magnates at iFX Expo International, Andrey Kalashnikov, Head of Match2Pay, explained why brokers should rethink their payment strategy, how crypto infrastructure has changed, and why concerns around volatility and compliance are becoming outdated.
Card Payments Shouldn't Be Your Only Strategy
Kalashnikov made it clear that traditional card payments still have an important place in the market. However, relying on them alone means brokers miss opportunities to reduce costs and improve efficiency.
"It's not a mistake. It's what the industry is used to... I would say it's a mistake to completely rely on it and not look for alternative methods to optimize your payments."
He explained that many brokers are already encouraging crypto payments because they offer faster settlement, lower fees, zero chargebacks, and stronger cash flow management.
Why Many Brokers Are Paying More Than They Need To
One of the biggest issues Match2Pay sees is brokers spreading their crypto volume across several payment providers.
While diversification may sound safer, Kalashnikov argues that it often produces the opposite result.
Because crypto providers typically offer lower fees as transaction volume increases, splitting payments across multiple providers means brokers lose pricing advantages.
Instead, he recommends using one primary provider with a backup solution for redundancy.
"You need one main provider that accepts everything and another one as a backup... we reduce the rates because we take the whole flow instead of splitting between three or four."
More Than Just a Crypto Payment Gateway
Kalashnikov described Match2Pay as a crypto infrastructure provider rather than a simple payment widget.
Unlike providers that resell third-party technology, Match2Pay builds and manages its own infrastructure, allowing businesses to choose between several deployment models based on their needs.
Options include:
Fast payment processing
Non-custodial wallet solutions
White-label infrastructure for firms that want to resell crypto payment services
Deployment can range from as little as 24 hours for payment processing to around two weeks for full white-label implementations.
Making Crypto Deposits Easier
One of Match2Pay's latest developments is its one-click payment technology.
Instead of manually copying wallet addresses and selecting networks, users can connect directly through more than 540 supported Web3 wallets, as well as services like Binance Pay.
This removes much of the friction traditionally associated with crypto deposits.
"We want to make the checkout more seamless, the easier we make it, the more retail users will use crypto."
The company says brokers actively promoting wallet-specific payment options have already seen higher crypto deposit volumes.
Faster Integrations for Broker Tech Teams
Payment integrations are often seen as lengthy development projects.
Kalashnikov said Match2Pay avoids this by maintaining integrations with major CRM platforms and payment orchestration providers commonly used across the brokerage industry.
Instead of lengthy development work, many clients simply exchange API keys with their existing providers.
This allows some implementations to go live within 24 to 48 hours.
Addressing CFO Concerns Around Crypto Volatility
For finance teams, market volatility remains one of the biggest concerns around accepting cryptocurrency.
Kalashnikov believes this concern is largely based on outdated assumptions.
According to Match2Pay, around 98% of crypto payment flow uses stablecoins, with all incoming payments automatically converted into US dollars.
This removes exchange rate exposure while making reconciliation much easier for finance departments.
"Everything is kept in dollars... there's no exposure to the CFO or the company."
Compliance Is Becoming a Competitive Advantage
Another misconception Kalashnikov challenged is that crypto payments are inherently risky or linked to illegal activity.
He explained that regulated crypto payment providers perform blockchain screening, which includes AML, sanctions, and wallet analysis, before accepting transactions.
Suspicious wallets are rejected before funds enter the system.
As a result, he argues that properly managed crypto payments can offer stronger transparency than some traditional payment methods.
Watch the Full Interview
This interview covers far more than payment processing.
Watch the full conversation to hear Andrey Kalashnikov explain:
Why using several crypto providers may actually increase costs.
How one-click crypto payments are changing the client deposit experience.
Why stablecoins and automatic conversion remove most concerns around crypto volatility.
▶ Watch the full Finance Magnates interview for the complete discussion and practical examples shared during the conversation.
