LFG Market Integrates Portal to Offer Trustless Cross-chain Ordinals Trading
Tuesday,18/07/2023|08:09GMTby
FM
The integration of Portal DEX will make cross-chain transactions fast, secure, and private
Portal, a self-hosted wallet and true cross-chain Layer-2 DEX built on Bitcoin, is thrilled to announce that LFG Market, a marketplace for Ordinal NFTs and Bitcoin-based BRC-20 tokens, has chosen to integrate the Portal DEX protocol to offer users cross-chain trading of Ordinals and BRC-20 tokens.
The integration of Portal DEX will make cross-chain transactions between Bitcoin and other digital assets fast, secure, and private.
With this, LFG users will be able to purchase the Ordinal NFTs and BRC-20 tokens using assets from other chains such as Ethereum without bridges or custodians. Utilizing Portal’s “cross-chain Atomic Swaps” technology for payments in any NFT marketplace is a monumental “first” in the NFT ecosystem.
“LFG is looking for solutions that allow ETH and other NFT collectors seamless access to Ordinal trading, and we found Portal to be the best solution available. So it makes total sense to integrate Portal’s DEX protocol,” said LFG Market Co-founder Jason Rosenstein.
The creation of Ordinal inscriptions on the Bitcoin blockchain has led to over $210 million in Ordinals trading volume, according to the latest quarterly report by DappRadar. With DEXes gaining a stronger foothold in the crypto industry, the interest in NFTs on Bitcoin is only expected to shoot up in the future. According to Nansen, 4% of the US population owns an NFT; but it was almost non-existent on Bitcoin until the Ordinals revolution in 2023.
For Ordinals to truly take off as the value layer for data and information, cross-chain solutions are needed to bring the much bigger non-Bitcoin NFT audiences from across the blockchain space to access Bitcoin Ordinals with security and trust-minimization. Whether it’s Eth NFT fans or Solana NFT fans, there still is no ability to exchange their treasured NFTs in a trust-minimized way across chains. “Bridge” solutions and wrappers are cumbersome, often custodial, and highly vulnerable to security threats.
Portal’s “cross-chain Atomic Swaps” functionality being built into LFG Market and other DEXes allows for stablecoin payments – that today only exist on EVM-compatible chains – seamless access to Bitcoin BRC-20 and Ordinal purchases.
While the LFG Market currently accepts payments only in BTC, other tokens such as ETH, USDC, USDT, and even tokens on Layer 2 EVMs like Arbitrum and others will be accepted after integrating the Portal DEX protocol. Since Portal’s Atomic Swaps operate at Layer 2 without bridging, it is both the safest and least-expensive way to trade cross-chain. Portal is working on supporting as many compatible blockchains, wallets, and DeFi apps as possible.
Portal CEO Chandra Duggirala said, “Based on our research, we know that marketplace and DEX operators value UX and liquidity. We've worked tirelessly to ensure that our infrastructure integrates smoothly with their existing setups, minimizing engineering overhead, while cross-chain liquidity aggregation helps them increase volumes and offer more assets and features to their users.”
Portal believes that blockchains are “specialized” and that each chain is optimized to do one thing, at the expense of other tradeoffs. Bitcoin is purpose-designed to be sound, peer-to-peer money with superior censorship resistance. Ethereum, on the other hand, was designed for composable utility. By enabling seamless swapping of assets between incompatible chains, Portal helps aggregate liquidity across many chains, ending the fragmentation problem, and helping marketplaces like LFG and others grow their user bases and value propositions.
About LFG Market
LFG’s (https://www.lfg.cash/) mission is to create a platform that simplifies and enhances the trading process of Ordinals and BRC-20 tokens. LFG is a seamless and efficient trading environment that enriches the digital asset ecosystem and facilitates novel financial interactions on top of Bitcoin.
About Portal
Portal is building the cross-chain DEX protocol and ecosystem tools to help DEXes and users seamlessly own, exchange and contract across blockchains while minimizing custodial risk. With Portal, DeFi becomes a service that anyone can provide, maintaining anonymity within open, transparent markets with a security model as robust as Bitcoin mining.
Portal, a self-hosted wallet and true cross-chain Layer-2 DEX built on Bitcoin, is thrilled to announce that LFG Market, a marketplace for Ordinal NFTs and Bitcoin-based BRC-20 tokens, has chosen to integrate the Portal DEX protocol to offer users cross-chain trading of Ordinals and BRC-20 tokens.
The integration of Portal DEX will make cross-chain transactions between Bitcoin and other digital assets fast, secure, and private.
With this, LFG users will be able to purchase the Ordinal NFTs and BRC-20 tokens using assets from other chains such as Ethereum without bridges or custodians. Utilizing Portal’s “cross-chain Atomic Swaps” technology for payments in any NFT marketplace is a monumental “first” in the NFT ecosystem.
“LFG is looking for solutions that allow ETH and other NFT collectors seamless access to Ordinal trading, and we found Portal to be the best solution available. So it makes total sense to integrate Portal’s DEX protocol,” said LFG Market Co-founder Jason Rosenstein.
The creation of Ordinal inscriptions on the Bitcoin blockchain has led to over $210 million in Ordinals trading volume, according to the latest quarterly report by DappRadar. With DEXes gaining a stronger foothold in the crypto industry, the interest in NFTs on Bitcoin is only expected to shoot up in the future. According to Nansen, 4% of the US population owns an NFT; but it was almost non-existent on Bitcoin until the Ordinals revolution in 2023.
For Ordinals to truly take off as the value layer for data and information, cross-chain solutions are needed to bring the much bigger non-Bitcoin NFT audiences from across the blockchain space to access Bitcoin Ordinals with security and trust-minimization. Whether it’s Eth NFT fans or Solana NFT fans, there still is no ability to exchange their treasured NFTs in a trust-minimized way across chains. “Bridge” solutions and wrappers are cumbersome, often custodial, and highly vulnerable to security threats.
Portal’s “cross-chain Atomic Swaps” functionality being built into LFG Market and other DEXes allows for stablecoin payments – that today only exist on EVM-compatible chains – seamless access to Bitcoin BRC-20 and Ordinal purchases.
While the LFG Market currently accepts payments only in BTC, other tokens such as ETH, USDC, USDT, and even tokens on Layer 2 EVMs like Arbitrum and others will be accepted after integrating the Portal DEX protocol. Since Portal’s Atomic Swaps operate at Layer 2 without bridging, it is both the safest and least-expensive way to trade cross-chain. Portal is working on supporting as many compatible blockchains, wallets, and DeFi apps as possible.
Portal CEO Chandra Duggirala said, “Based on our research, we know that marketplace and DEX operators value UX and liquidity. We've worked tirelessly to ensure that our infrastructure integrates smoothly with their existing setups, minimizing engineering overhead, while cross-chain liquidity aggregation helps them increase volumes and offer more assets and features to their users.”
Portal believes that blockchains are “specialized” and that each chain is optimized to do one thing, at the expense of other tradeoffs. Bitcoin is purpose-designed to be sound, peer-to-peer money with superior censorship resistance. Ethereum, on the other hand, was designed for composable utility. By enabling seamless swapping of assets between incompatible chains, Portal helps aggregate liquidity across many chains, ending the fragmentation problem, and helping marketplaces like LFG and others grow their user bases and value propositions.
About LFG Market
LFG’s (https://www.lfg.cash/) mission is to create a platform that simplifies and enhances the trading process of Ordinals and BRC-20 tokens. LFG is a seamless and efficient trading environment that enriches the digital asset ecosystem and facilitates novel financial interactions on top of Bitcoin.
About Portal
Portal is building the cross-chain DEX protocol and ecosystem tools to help DEXes and users seamlessly own, exchange and contract across blockchains while minimizing custodial risk. With Portal, DeFi becomes a service that anyone can provide, maintaining anonymity within open, transparent markets with a security model as robust as Bitcoin mining.
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
