From Almaty to Stanford: Freedom Holding Becomes a Global Business Case Study
Monday,07/07/2025|16:36GMTby
FM
Freedom Holding is considering multiple paths for future development.
The Stanford Graduate School of Business has included a case study on Freedom Holding Corp., a financial services company founded by entrepreneur Timur Turlov, in its academic curriculum. This marks the first case of its kind from Central Asia to be studied at one of the world’s leading universities.
The case, titled “Freedom Holding: Building an Ecosystem as a Path to Scale,” explores the transformation of a small brokerage firm into a digital ecosystem that today unites finance, insurance, payment solutions, telecommunications, and everyday online services. The company’s central platform, the Freedom SuperApp, allows users to manage both their finances and daily lives in a single digital space.
“If you don’t give the customer everything in one place, they’ll go somewhere more convenient. We weren’t just building a product — we were building an environment where people enjoy living,” said Timur Turlov, CEO of Freedom Holding. The story of Freedom Holding is not just a success story — it’s described as “a guide to survival and scaling in times of uncertainty.”
Key themes explored in the study include:
• Leading in the absence of formal rules
• Building infrastructure from scratch
• Growth through service integration
• Strategic balance between competition and cooperation
• The role of mission and values in strategic decision-making
Today, Freedom Holding is considering multiple paths for future development — from strengthening its position in Kazakhstan to entering new markets in the Middle East, Southeast Asia, and Africa.
The case was developed jointly by Stanford faculty and representatives of Freedom Holding, and is already being used in Stanford’s course on platform strategy and digital transformation in emerging markets.
“This is a moment of pride not only for our team, but for the entire region. We’ve proven that big ideas can be born outside of New York and London — in places like Almaty or Astana,” Turlov said.
About Freedom Holding Corp.
Freedom Holding Corp. is an international financial and technology group listed on the Nasdaq (ticker: FRHC). The company offers investment, banking, insurance, and digital services through its integrated platform, Freedom SuperApp. The group operates in 22 countries, including Kazakhstan, the United States, Cyprus, Poland, Spain, Uzbekistan, and Armenia. The Company’s principal executive office is located in New York City. Freedom Holding Corp. is regulated by the U.S. Securities and Exchange Commission (SEC).
The Stanford Graduate School of Business has included a case study on Freedom Holding Corp., a financial services company founded by entrepreneur Timur Turlov, in its academic curriculum. This marks the first case of its kind from Central Asia to be studied at one of the world’s leading universities.
The case, titled “Freedom Holding: Building an Ecosystem as a Path to Scale,” explores the transformation of a small brokerage firm into a digital ecosystem that today unites finance, insurance, payment solutions, telecommunications, and everyday online services. The company’s central platform, the Freedom SuperApp, allows users to manage both their finances and daily lives in a single digital space.
“If you don’t give the customer everything in one place, they’ll go somewhere more convenient. We weren’t just building a product — we were building an environment where people enjoy living,” said Timur Turlov, CEO of Freedom Holding. The story of Freedom Holding is not just a success story — it’s described as “a guide to survival and scaling in times of uncertainty.”
Key themes explored in the study include:
• Leading in the absence of formal rules
• Building infrastructure from scratch
• Growth through service integration
• Strategic balance between competition and cooperation
• The role of mission and values in strategic decision-making
Today, Freedom Holding is considering multiple paths for future development — from strengthening its position in Kazakhstan to entering new markets in the Middle East, Southeast Asia, and Africa.
The case was developed jointly by Stanford faculty and representatives of Freedom Holding, and is already being used in Stanford’s course on platform strategy and digital transformation in emerging markets.
“This is a moment of pride not only for our team, but for the entire region. We’ve proven that big ideas can be born outside of New York and London — in places like Almaty or Astana,” Turlov said.
About Freedom Holding Corp.
Freedom Holding Corp. is an international financial and technology group listed on the Nasdaq (ticker: FRHC). The company offers investment, banking, insurance, and digital services through its integrated platform, Freedom SuperApp. The group operates in 22 countries, including Kazakhstan, the United States, Cyprus, Poland, Spain, Uzbekistan, and Armenia. The Company’s principal executive office is located in New York City. Freedom Holding Corp. is regulated by the U.S. Securities and Exchange Commission (SEC).
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You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
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In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
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Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
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⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
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We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
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We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
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📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
