Finalto has just added a new Liquidity Whitepaper to its Broker Series.
Finalto Group is proud to announce the release of a new Liquidity Whitepaper as another stellar addition to the Finalto Broker Series. This whitepaper, along with the Finalto Broker Series as a whole, aims to inform and exemplify brokerage best practice as Finalto continues to be a global leader in the sector.
Chief Analyst, Neil Wilson, explains: “The idea of the Finalto Broker Series is to highlight and detail the wealth and depth of experience and knowledge we have acquired through many years of business working with multiple brokers. Over time, we’ve developed best practices that we think should be shared and adopted wherever possible.”
In this whitepaper, we highlight the most important factors to be considered when choosing a liquidity provider. At Finalto, bespoke and sustainable pricing is a top priority.
"Liquidity provision is all about providing a price. But liquidity provision is not a one-size-fits-all model," says Wilson. "Increasingly, clients are looking for tailored liquidity that serves their needs whilst retaining access to a large, secure, and respected liquidity provider."
One of the ways Finalto achieves bespoke pricing is by narrowing spreads for clients. Skewed price feeds are important as they allow Finalto to provide a Bid/Offer that is as close to mid as possible. Finalto can accomplish this by pooling multiple sources of liquidity and aggregating it to meet individual clients' needs.
The group also emphasises the importance of tailoring its solution to the specific needs of clients. "Tailoring our solution is modelled on a range of factors and will depend on trade size and the type of client," says Andy Biggs, Group Head of Risk and Trading at Finalto.
"This is where our creation and careful management of deep and dynamic liquidity pools and the technological development to support them have been instrumental in being able to service the needs of a wide range of clients," adds Biggs.
Another key element centres around robust and continuing feedback loops as an essential part of the process. Finalto creates different pools reflecting the variety of client needs to place the flow in the right pool, preventing a liquidity provider from pulling or widening pricing. We place a high level of importance on setting clients on the right path.
"The pricing model has to be suitable for the client from the beginning in order for it to be a sustainable solution," Wilson states. Finalto is continually striving to provide the most sustainable pricing to clients based on constant influxes of new data.
"By sustainable pricing, we refer not only to market depth but also to the resilience to market corrections and dislocations," explains Wilson.
Therefore, it is incredibly important to consider a liquidity provider's adaptability and longevity. The group’sapproach to liquidity provision is based on best practices that have been developed over years of experience in the industry. Whitepapers such as this one and the Finalto Broker Series aim to help clients make informed decisions when choosing a liquidity provider.
"We understand that different clients will require different things from their liquidity provider," Wilson highlights.
A retail broker seeking to split A-book and B-book clients trading predominantly FX and CFD equity indices does not have the same requirements as a macro or multi-strategy hedge fund. And a macro hedge fund does not have the same requirements as a traditional long-short equity fund."
Finalto's commitment to bespoke, sustainable pricing and its emphasis on tailoring its solution to clients' needs make it a top choice for those seeking a liquidity provider. We hope that with the aid of the Liquidity Whitepaper and the Finalto Broker Series, clients can rest assured that they are making an informed decision when choosing Finalto as their liquidity provider.
To read more about best practice when choosing a liquidity provider, click HERE.
Finalto Group is proud to announce the release of a new Liquidity Whitepaper as another stellar addition to the Finalto Broker Series. This whitepaper, along with the Finalto Broker Series as a whole, aims to inform and exemplify brokerage best practice as Finalto continues to be a global leader in the sector.
Chief Analyst, Neil Wilson, explains: “The idea of the Finalto Broker Series is to highlight and detail the wealth and depth of experience and knowledge we have acquired through many years of business working with multiple brokers. Over time, we’ve developed best practices that we think should be shared and adopted wherever possible.”
In this whitepaper, we highlight the most important factors to be considered when choosing a liquidity provider. At Finalto, bespoke and sustainable pricing is a top priority.
"Liquidity provision is all about providing a price. But liquidity provision is not a one-size-fits-all model," says Wilson. "Increasingly, clients are looking for tailored liquidity that serves their needs whilst retaining access to a large, secure, and respected liquidity provider."
One of the ways Finalto achieves bespoke pricing is by narrowing spreads for clients. Skewed price feeds are important as they allow Finalto to provide a Bid/Offer that is as close to mid as possible. Finalto can accomplish this by pooling multiple sources of liquidity and aggregating it to meet individual clients' needs.
The group also emphasises the importance of tailoring its solution to the specific needs of clients. "Tailoring our solution is modelled on a range of factors and will depend on trade size and the type of client," says Andy Biggs, Group Head of Risk and Trading at Finalto.
"This is where our creation and careful management of deep and dynamic liquidity pools and the technological development to support them have been instrumental in being able to service the needs of a wide range of clients," adds Biggs.
Another key element centres around robust and continuing feedback loops as an essential part of the process. Finalto creates different pools reflecting the variety of client needs to place the flow in the right pool, preventing a liquidity provider from pulling or widening pricing. We place a high level of importance on setting clients on the right path.
"The pricing model has to be suitable for the client from the beginning in order for it to be a sustainable solution," Wilson states. Finalto is continually striving to provide the most sustainable pricing to clients based on constant influxes of new data.
"By sustainable pricing, we refer not only to market depth but also to the resilience to market corrections and dislocations," explains Wilson.
Therefore, it is incredibly important to consider a liquidity provider's adaptability and longevity. The group’sapproach to liquidity provision is based on best practices that have been developed over years of experience in the industry. Whitepapers such as this one and the Finalto Broker Series aim to help clients make informed decisions when choosing a liquidity provider.
"We understand that different clients will require different things from their liquidity provider," Wilson highlights.
A retail broker seeking to split A-book and B-book clients trading predominantly FX and CFD equity indices does not have the same requirements as a macro or multi-strategy hedge fund. And a macro hedge fund does not have the same requirements as a traditional long-short equity fund."
Finalto's commitment to bespoke, sustainable pricing and its emphasis on tailoring its solution to clients' needs make it a top choice for those seeking a liquidity provider. We hope that with the aid of the Liquidity Whitepaper and the Finalto Broker Series, clients can rest assured that they are making an informed decision when choosing Finalto as their liquidity provider.
To read more about best practice when choosing a liquidity provider, click HERE.
ThinkMarkets wins Europe’s Best forex and CFD broker 2025 award from TradingView
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights