Exness Strengthens Latin American Footprint Through Strategic Partnership with LALIGA
Monday,08/04/2024|08:05GMTby
FM
Exness teams up with the legendary football league to strengthen its position in LatAm.
Exness, one of the world’s largest brokers, announces its agreement as the Official Regional Partner of LALIGA in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA’s impressive popularity, this landmark sponsorship will boost Exness’ reach in this key strategic region.
The partnership between LALIGA and Exness will span the two seasons: 2023/2024 and 2024/2025. The world’s biggest football ecosystem perfectly aligns with Exness' plans to elevate its brand across the region and reinforce the company’s values of reliability and integrity. Using LALIGA’s brand elements, fans in the region can expect a number of exciting activations and experiences with LALIGA teams and current and former players.
Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LALIGA, emphasized, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
The association with LALIGA and its massive influence elevates Exness’ brand awareness and perception. As a trusted partner of this major league, Exness will integrate even more deeply into the local community and drive strong brand associations.
About LALIGA
LALIGA is the world's largest football ecosystem. It is a private sports association made up of the 20 SADs and clubs of LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has more than 200 million followers worldwide through social media, on 16 platforms and in 20 different languages. Headquartered in Madrid (Spain), it has the most extensive international network of any sports property and is present in 41 countries through 11 offices and 44 delegates. The organisation carries out its social work through its FOUNDATION and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LALIGA Genuine.
About Exness
Exness uses a unique combination of technology and ethics to create a favorable market for traders and raise the industry benchmark. Its ethos and vision revolve around offering its clients a frictionless trading experience by bringing to life the financial markets in the way they should be experienced.
Disclaimer:
Regional restrictions apply. Exness does not provide services to residents of several jurisdictions.
Exness, one of the world’s largest brokers, announces its agreement as the Official Regional Partner of LALIGA in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA’s impressive popularity, this landmark sponsorship will boost Exness’ reach in this key strategic region.
The partnership between LALIGA and Exness will span the two seasons: 2023/2024 and 2024/2025. The world’s biggest football ecosystem perfectly aligns with Exness' plans to elevate its brand across the region and reinforce the company’s values of reliability and integrity. Using LALIGA’s brand elements, fans in the region can expect a number of exciting activations and experiences with LALIGA teams and current and former players.
Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just a sport but a way of life.”
Jorge de la Vega, Executive Director of LALIGA, emphasized, “We are convinced that this agreement will allow us to strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
The association with LALIGA and its massive influence elevates Exness’ brand awareness and perception. As a trusted partner of this major league, Exness will integrate even more deeply into the local community and drive strong brand associations.
About LALIGA
LALIGA is the world's largest football ecosystem. It is a private sports association made up of the 20 SADs and clubs of LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION, and is responsible for organising professional football competitions in Spain. LALIGA has more than 200 million followers worldwide through social media, on 16 platforms and in 20 different languages. Headquartered in Madrid (Spain), it has the most extensive international network of any sports property and is present in 41 countries through 11 offices and 44 delegates. The organisation carries out its social work through its FOUNDATION and was the first professional football league in the world to create a league for footballers with intellectual disabilities: LALIGA Genuine.
About Exness
Exness uses a unique combination of technology and ethics to create a favorable market for traders and raise the industry benchmark. Its ethos and vision revolve around offering its clients a frictionless trading experience by bringing to life the financial markets in the way they should be experienced.
Disclaimer:
Regional restrictions apply. Exness does not provide services to residents of several jurisdictions.
Beyond the Prompt: Solitics’ VP Product, Guy Shemer Exposes ‘Traditional’ AI Flaws and Reveals New Product: the AI Expert
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#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
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-Federico Paderni, Managing Director for Growth Markets in Europe at X
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#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
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-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
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-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
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#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
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-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
