Exness Head of Trading Products Stanislav Bublik Talks Pricing, Stability, and More
Thursday,05/01/2023|13:36GMTby
FM
Finance Magnates spoke with Stanislav Bublik, Head of Trading Products at Exness.
How does Exness ensure proper quality of the trading experience for its traders?
Exness has 6 millions trades executed on average daily and over 350,000 active traders around the world, it is hard to name a silver bullet. We have to address the trading experience aspect holistically.
Firstly, we ensure proper geographical scale and round-the-clock monitoring of our trading infrastructure. Secondly, we provide fair and reliable pricing for every single tick and thirdly, we address common pain-points that traders may face in the trade execution area.
So what does this consistent and reliable service look like in action?
Let's take the common challenges many traders face:
Spread instability is very common over highly volatile periods, for example, high economic news. Naturally, brokers will try to keep your spreads as tight as possible, however that means quotes have to be updated extremely fast, which can cause slowness and freezes across the price distribution chain.
Another common challenge is the execution of stop orders and stop losses. By nature, those orders cause slippages that are painful for clients and may cause dissatisfaction. Brokers should also find ways to minimize slippages when possible.
Additionally, brokers must remember that fair position liquidation is extremely important in case an account faces margin call and consecutive stop out. Often market situations such as spread widening can trigger position liquidation, causing a lot of unease from clients.
So how do you find balance between tightness of spreads and performance?
We have alerts and monitoring at every step of the price-making and execution process in order to make sure that we are always staying informed about what is going on.
The simple omission of certain quotes is actually not a very good option because you would lose some important market data updates or even execute at a price that has never been sent to the client.
We have found a scientific way to keep our spreads tight and stable while still limiting the load.
There are complex calculations that are happening inside our trading engine, mathematically optimizing the feed we’re sending through the data infrastructure, keeping it at maximum efficient capacity while filtering the market noise that does not affect the execution quality.
All this is happening in high-performance trading engines that have the most processing capacity throughout the whole chain across our regions of presence.
The chart below shows our spreads on GBPUSD during non-farm payrolls, compared with some of our top competitors.
This is made possible thanks to the strong collaboration between different teams - support engineers, quantitative researchers, and developers.
In what ways do you ensure transparency and reliability of the trading experience?
As I said earlier, pricing is only one part of the puzzle. We execute on every tick we send to the client, meaning proper price transparency and the ability to reliably backtest your trading strategies.
More than that we aim to provide certain enhancements to the product which are similar to institutional markets, but for our retail clients. When executing stop orders we aim to fill the client at the requested price, despite moderate market gaps.
That means we effectively offset slippage for ~90+% of orders, making execution more predictable and stable.
Of course, there may be some cases of slippage despite this, but for the vast majority of clients we ensure low slippage and no stop-level experience, which is a rare combination.
Another problematic area is position liquidation in case an account faces a stop-out. We benchmark account stop-out thresholds from mid-price, ensuring price volatility protection for clients, except for rare cases of extremely leveraged positions where it is technically impossible.
Price volatility protection is covering individual accounts, delaying stop outs and protecting from liquidation in case of sudden spread widening, for example during rollover period.
To make sure clients see those mechanisms in action, we will soon add detailed information in the Personal Area, to provide even better visualization and transparency.
How does Exness ensure proper quality of the trading experience for its traders?
Exness has 6 millions trades executed on average daily and over 350,000 active traders around the world, it is hard to name a silver bullet. We have to address the trading experience aspect holistically.
Firstly, we ensure proper geographical scale and round-the-clock monitoring of our trading infrastructure. Secondly, we provide fair and reliable pricing for every single tick and thirdly, we address common pain-points that traders may face in the trade execution area.
So what does this consistent and reliable service look like in action?
Let's take the common challenges many traders face:
Spread instability is very common over highly volatile periods, for example, high economic news. Naturally, brokers will try to keep your spreads as tight as possible, however that means quotes have to be updated extremely fast, which can cause slowness and freezes across the price distribution chain.
Another common challenge is the execution of stop orders and stop losses. By nature, those orders cause slippages that are painful for clients and may cause dissatisfaction. Brokers should also find ways to minimize slippages when possible.
Additionally, brokers must remember that fair position liquidation is extremely important in case an account faces margin call and consecutive stop out. Often market situations such as spread widening can trigger position liquidation, causing a lot of unease from clients.
So how do you find balance between tightness of spreads and performance?
We have alerts and monitoring at every step of the price-making and execution process in order to make sure that we are always staying informed about what is going on.
The simple omission of certain quotes is actually not a very good option because you would lose some important market data updates or even execute at a price that has never been sent to the client.
We have found a scientific way to keep our spreads tight and stable while still limiting the load.
There are complex calculations that are happening inside our trading engine, mathematically optimizing the feed we’re sending through the data infrastructure, keeping it at maximum efficient capacity while filtering the market noise that does not affect the execution quality.
All this is happening in high-performance trading engines that have the most processing capacity throughout the whole chain across our regions of presence.
The chart below shows our spreads on GBPUSD during non-farm payrolls, compared with some of our top competitors.
This is made possible thanks to the strong collaboration between different teams - support engineers, quantitative researchers, and developers.
In what ways do you ensure transparency and reliability of the trading experience?
As I said earlier, pricing is only one part of the puzzle. We execute on every tick we send to the client, meaning proper price transparency and the ability to reliably backtest your trading strategies.
More than that we aim to provide certain enhancements to the product which are similar to institutional markets, but for our retail clients. When executing stop orders we aim to fill the client at the requested price, despite moderate market gaps.
That means we effectively offset slippage for ~90+% of orders, making execution more predictable and stable.
Of course, there may be some cases of slippage despite this, but for the vast majority of clients we ensure low slippage and no stop-level experience, which is a rare combination.
Another problematic area is position liquidation in case an account faces a stop-out. We benchmark account stop-out thresholds from mid-price, ensuring price volatility protection for clients, except for rare cases of extremely leveraged positions where it is technically impossible.
Price volatility protection is covering individual accounts, delaying stop outs and protecting from liquidation in case of sudden spread widening, for example during rollover period.
To make sure clients see those mechanisms in action, we will soon add detailed information in the Personal Area, to provide even better visualization and transparency.
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official