Deriv unveils its first global brand campaign “Trading for anyone. Anywhere. Anytime.”
Tuesday,25/11/2025|11:51GMTby
Deriv
Deriv launches its first global campaign, championing accessible, human-focused online trading.
A bold AI-powered launch reframes online trading through human stories and a mission of financial inclusion.
Deriv, one of the world’s largest online trading platforms with more than 3 million clients globally, has launched its first-ever global brand campaign, “Trading for anyone. Anywhere. Anytime”, which is also the company’s mission statement.
It’s a milestone moment for a company that has quietly evolved over 26 years into a major force within the fintech landscape, serving clients across the globe. And with its first global brand campaign, Deriv is making a bold declaration: online trading doesn’t need to be complex or exclusive, it can be human, intuitive, and accessible.
A global brand campaign with a global ambition
Since its founding in 1999, Deriv has championed a mission to democratise access to financial markets, long before “financial inclusion” became a mainstream industry priority. The new campaign brings this vision to life through striking creative and AI-enhanced storytelling that captures the everyday person who is ambitious, curious, and increasingly global.
“For many years the barrier to entry has been too high. At Deriv, we’re proud to be part of the democratisation and levelling of the playing field, globally,” said Yoli Chisholm, Senior Vice President of Marketing at Deriv. “Our campaign embodies what we’ve built over the last 26 years, a platform that empowers anyone, anywhere, to explore the financial markets with trust, safety, and confidence. We wanted our first global brand campaign to make a declaration of our commitment to financial inclusion.”
Where human creativity meets AI innovation
The campaign, conceptualised by Deriv’s in-house creative team, was brought to life through an AI-powered production workflow. AI tools were used to elevate the campaign’s visual identity and narrative, from cinematic video sequences to adaptive imagery for global markets.
But the team is quick to emphasise that human creativity leads the process.
Carl Whiteside, Vice President of Design adds, “This is a campaign where human creativity leads, and AI enables.” “We used AI tools to elevate production and not to replace imagination. It’s about storytelling that feels both real and futuristic, a reflection of how trading itself is evolving.”
The campaign aligns with Deriv’s broader transformation into an AI-first organisation, where AI is increasingly embedded across marketing, product, compliance, engineering, and customer support. The goal is to build more intuitive experiences, more personalised learning, and more efficient tools for traders of every background.
Breaking down barriers to the world’s financial markets
At its core, the campaign communicates Deriv’s long-standing philosophy of access, distilled into three pillars.
It highlights how Deriv supports every kind of trader from beginners taking their first steps to experienced traders refining their strategies with intuitive tools, educational resources, and multilingual support. Available to clients anywhere, the platform ensures seamless access across mobile and web, reflecting the increasingly global and connected nature of today’s traders. And through 24/7 trading opportunities, it empowers clients to act on opportunities on their own schedule.
A shift in how the industry talks about trading
While many trading platforms focus on technical features or high-intensity trading culture, Deriv is betting on something more human: access, relatability, and inclusivity.
The result is a campaign that markets a platform made for anyone, anywhere and at any time.
A bold AI-powered launch reframes online trading through human stories and a mission of financial inclusion.
Deriv, one of the world’s largest online trading platforms with more than 3 million clients globally, has launched its first-ever global brand campaign, “Trading for anyone. Anywhere. Anytime”, which is also the company’s mission statement.
It’s a milestone moment for a company that has quietly evolved over 26 years into a major force within the fintech landscape, serving clients across the globe. And with its first global brand campaign, Deriv is making a bold declaration: online trading doesn’t need to be complex or exclusive, it can be human, intuitive, and accessible.
A global brand campaign with a global ambition
Since its founding in 1999, Deriv has championed a mission to democratise access to financial markets, long before “financial inclusion” became a mainstream industry priority. The new campaign brings this vision to life through striking creative and AI-enhanced storytelling that captures the everyday person who is ambitious, curious, and increasingly global.
“For many years the barrier to entry has been too high. At Deriv, we’re proud to be part of the democratisation and levelling of the playing field, globally,” said Yoli Chisholm, Senior Vice President of Marketing at Deriv. “Our campaign embodies what we’ve built over the last 26 years, a platform that empowers anyone, anywhere, to explore the financial markets with trust, safety, and confidence. We wanted our first global brand campaign to make a declaration of our commitment to financial inclusion.”
Where human creativity meets AI innovation
The campaign, conceptualised by Deriv’s in-house creative team, was brought to life through an AI-powered production workflow. AI tools were used to elevate the campaign’s visual identity and narrative, from cinematic video sequences to adaptive imagery for global markets.
But the team is quick to emphasise that human creativity leads the process.
Carl Whiteside, Vice President of Design adds, “This is a campaign where human creativity leads, and AI enables.” “We used AI tools to elevate production and not to replace imagination. It’s about storytelling that feels both real and futuristic, a reflection of how trading itself is evolving.”
The campaign aligns with Deriv’s broader transformation into an AI-first organisation, where AI is increasingly embedded across marketing, product, compliance, engineering, and customer support. The goal is to build more intuitive experiences, more personalised learning, and more efficient tools for traders of every background.
Breaking down barriers to the world’s financial markets
At its core, the campaign communicates Deriv’s long-standing philosophy of access, distilled into three pillars.
It highlights how Deriv supports every kind of trader from beginners taking their first steps to experienced traders refining their strategies with intuitive tools, educational resources, and multilingual support. Available to clients anywhere, the platform ensures seamless access across mobile and web, reflecting the increasingly global and connected nature of today’s traders. And through 24/7 trading opportunities, it empowers clients to act on opportunities on their own schedule.
A shift in how the industry talks about trading
While many trading platforms focus on technical features or high-intensity trading culture, Deriv is betting on something more human: access, relatability, and inclusivity.
The result is a campaign that markets a platform made for anyone, anywhere and at any time.
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We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
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A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
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He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
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Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
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Builder | Adviser | Fintech Writer | Product Strategist
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We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
