Finance Magnates spoke to Arthur Azizov, CEO & Founder, B2Broker ahead of FMLS:23 for his perspective on the event and the company’s outperformance this year.
Are you excited about FMLS:23, and how can your company benefit from attending such an event this Fall?
We at B2Broker are indeed excited about participating in FMLS 2023. As a FinTech company that provides liquidity and technology solutions to crypto and Forex businesses, we see this event as a significant opportunity to showcase our innovative products. Our diverse offerings include payment solutions, liquidity pools, technology stack, and white label solutions. This fall, we're particularly thrilled to introduce our new brand, B2Prime.
While it's not entirely new, it has now become fully operational and is ready to make a significant impact in the market. We're also launching new product versions and upgrades of B2Trader, releasing many exciting integrations of B2BinPay. We’ve also recently updated B2Core’s iOS and Android apps. These introductions are not just about showcasing our innovations but also represent our commitment to providing the best solutions for our clients. Our participation in such events is a strategic investment that will yield significant returns in terms of visibility and potential collaborations.
Every event has something unique. What are you hoping to get out of FMLS:23 or expecting to see?
Based on our past experiences, FMLS consistently delivers a well-organized event that brings together a close-knit community of industry professionals, and participating in such large-scale FinTech events is always exciting for our group. With this event, in particular, we're hoping to connect with more brokers who can benefit from our liquidity and technology products.
We believe that these events are a great platform for fostering collaborations and partnerships. We also hope the event organisers will consider making the exhibition more affordable for participants. This would encourage more companies to participate, increasing the diversity of products and services on display, which is beneficial for all stakeholders. We're looking forward to a productive event that will contribute to our growth and the industry's advancement.
The industry will continue to evolve in 2023. How has the playing field changed since last year, and where does your company fit into this trend?
The industry has indeed evolved significantly in 2023. We've observed these changes and adapted our strategies accordingly. One of the key areas we've focused on is improving the technical components of our products. This year, we're particularly moving towards total automation, enhancing our system design, UI and UX. On the regulatory front, we're in the process of obtaining new licenses. For instance, B2BinPay has recently acquired a license in Italy.
We're also launching new projects, sponsoring the top professional football division in Spain, La Liga. As an established business, the B2Broker group has further strengthened its presence globally in 2023. For example, we've recently opened new offices in Mauritius, Armenia, and Kazakhstan. We're constantly improving our products, services, and design to keep up with the changing market trends. Our ability to adapt and innovate is what keeps us relevant in this dynamic industry.
FMLS:23 attracts the biggest brands, including yours. How does your company stand out in the crowd and in a competitive field?
When it comes to standing out in a competitive field, we at B2Broker don't necessarily aim to compete in the traditional sense. Instead, we focus on what sets us apart naturally - our tireless commitment to customer service, multilingual support, and our global presence. We have offices worldwide and serve clients from almost every corner of the globe.
We believe that competition is a positive force, where truth and innovation are born. We've been in business since 2014, and we've seen competitors come and go. Many survive for a year or two but then struggle to grow. There's no "blue ocean" - it's a tough, competitive environment.
We understand that in this competitive landscape, it's not just about surviving but thriving. We do this by continuously improving our offerings, providing value to our clients, and maintaining a strong presence in industry events, discussions, and panel talks. This year, actually, our brand, B2Prime, will be the water sponsor at FMLS 2023. This means our logo will be prominently displayed on water bottles throughout the event, further increasing our visibility.
Looking ahead, are there any challenges you foresee in Q4 2023 and beyond and how is your company built to overcome or address these?
From the B2Broker group‘s perspective, Q4 2023 is particularly challenging in terms of development. The industry is becoming more competitive, with growing budgets, stricter regulatory frameworks, and customers becoming more difficult to acquire. Marketing costs are also on the rise. However, we're prepared to face these challenges head-on. As mentioned, we continuously monitor industry developments and are mindful of the macroeconomic, technological and regulatory evolution to strengthen our position as a Tier-1, globally trusted B2B service provider. We believe that our focus on the quality of our products and services and our commitment to innovation will enable us to navigate these challenges successfully. We're excited about the future and are committed to continuing to serve our clients with the best solutions in the market.
