Accepting crypto payments is the new cool for businesses
Monday,27/12/2021|08:33GMTby
FM
Don't be left watching from the sidelines
In the last couple of years, cryptocurrencies have become a means of value exchange in different sectors of the economy. As the number of cryptocurrency users continues to skyrocket, we have seen more and more businesses adding crypto to their payment options to attract customers. According to Triple-A, more than 300 million people from across the globe own cryptocurrencies.
Konzum, the largest supermarket chain in Croatia, recently announced that it has started accepting crypto payments on its online store to keep up with the times. The retail giant will allow its customers to buy household supplies, groceries, and hygiene products using cryptocurrencies.
The company supports a total of 11 cryptocurrencies including Bitcoin (BTC), Ether (ETH), Bitcoin Cash (BCH), EOS, DAI, Ripple (XRP), Stellar Lumen (XLM), Tether (USDT), USDC, Solana and BUSD.
The supermarket chain has joined hands with Electrocoin, a local crypto payment processor which is regulated by the Croatian Financial Services Supervisory Agency. Electrocoin has implemented PayCek, which guarantees buyers a fixed exchange rate at the beginning of a transaction despite the volatility in crypto prices.
Konzum itself doesn’t hold any crypto. Electrocoin converts the crypto received from customers into fiat before depositing it in the supermarket chain’s bank accounts.
The company is also planning to start accepting crypto payments at its physical supermarkets. Konzum operates more than 700 stores across Croatia, employing more than 10,000 people. It also has a strong presence in Bosnia and Herzegovina and Serbia. The chain serves more than 650,000 customers a day. If it starts accepting crypto payments at all physical locations, it could give a major boost to crypto adoption.
Many already there
While Konzum accepting crypto payments is a big deal, it’s not the first or only one to do so. Dutch peer-to-peer food ecosystem Bistroo enables restaurants to accept crypto payments without any hassle. The platform facilitates restaurant takeaway and delivery, as well as direct-to consumer delivery of fresh and specialty products straight from the source.
Bistroo lets customers pay restaurants in its native BIST token or a number of other cryptocurrencies such as Bitcoin, Ethereum and Binance Coin. Since the platform encourages a direct connection between restaurants and their customers, it opens up many more possibilities. For example, if restaurants need funding for renovation or operations, they could tap directly into the community using smart contracts. The investors earn interest as well as a fixed percentage of the revenue over a predetermined period of time.
In Croatia, Greyp Bikes recently started allowing its customers to purchase cycling products using crypto. Meanwhile, California-based tech retailer Newegg has begun accepting Shiba Inu (SHIB) tokens as payment during the Christmas holidays.
Nothing, a London-based consumer technology company founded by former OnePlus co-founder Carl Pei, is allowing crypto settlements for its newest product. It will accept Bitcoin (BTC), Ether (ETH), USD Coin (USDC), and Dogecoin (DOGE).
Croatian Post: The original gangster
The Croatian government has neither banned crypto nor recognized it as legal tender. However, back in December 2019, the Croatian Post introduced a service allowing people to purchase crypto at a few locations. Now it offers crypto buying and selling at more than 50 locations across the country.
You can buy and sell 11 cryptocurrencies including Bitcoin, Ether, Bitcoin Cash, DAI, USDT, USDC, Stellar Lumen, Ripple, EOS, Polkadot, and Kusama. Most postal services are ridiculously slow in embracing novel technologies. But the Croatian Post has even launched a Crypto Center website to educate citizens about the asset class and provide other useful information.
Closing thoughts
Cryptocurrencies are getting more and more popular worldwide, despite the massive volatility and regulatory restrictions in many parts of the world. A growing number of businesses are accepting crypto payments from their customers. Now that more than 300 million people worldwide own cryptocurrencies, it has become more difficult than ever before for businesses to watch from the sidelines instead of getting onboard the crypto ship.
In the last couple of years, cryptocurrencies have become a means of value exchange in different sectors of the economy. As the number of cryptocurrency users continues to skyrocket, we have seen more and more businesses adding crypto to their payment options to attract customers. According to Triple-A, more than 300 million people from across the globe own cryptocurrencies.
Konzum, the largest supermarket chain in Croatia, recently announced that it has started accepting crypto payments on its online store to keep up with the times. The retail giant will allow its customers to buy household supplies, groceries, and hygiene products using cryptocurrencies.
The company supports a total of 11 cryptocurrencies including Bitcoin (BTC), Ether (ETH), Bitcoin Cash (BCH), EOS, DAI, Ripple (XRP), Stellar Lumen (XLM), Tether (USDT), USDC, Solana and BUSD.
The supermarket chain has joined hands with Electrocoin, a local crypto payment processor which is regulated by the Croatian Financial Services Supervisory Agency. Electrocoin has implemented PayCek, which guarantees buyers a fixed exchange rate at the beginning of a transaction despite the volatility in crypto prices.
Konzum itself doesn’t hold any crypto. Electrocoin converts the crypto received from customers into fiat before depositing it in the supermarket chain’s bank accounts.
The company is also planning to start accepting crypto payments at its physical supermarkets. Konzum operates more than 700 stores across Croatia, employing more than 10,000 people. It also has a strong presence in Bosnia and Herzegovina and Serbia. The chain serves more than 650,000 customers a day. If it starts accepting crypto payments at all physical locations, it could give a major boost to crypto adoption.
Many already there
While Konzum accepting crypto payments is a big deal, it’s not the first or only one to do so. Dutch peer-to-peer food ecosystem Bistroo enables restaurants to accept crypto payments without any hassle. The platform facilitates restaurant takeaway and delivery, as well as direct-to consumer delivery of fresh and specialty products straight from the source.
Bistroo lets customers pay restaurants in its native BIST token or a number of other cryptocurrencies such as Bitcoin, Ethereum and Binance Coin. Since the platform encourages a direct connection between restaurants and their customers, it opens up many more possibilities. For example, if restaurants need funding for renovation or operations, they could tap directly into the community using smart contracts. The investors earn interest as well as a fixed percentage of the revenue over a predetermined period of time.
In Croatia, Greyp Bikes recently started allowing its customers to purchase cycling products using crypto. Meanwhile, California-based tech retailer Newegg has begun accepting Shiba Inu (SHIB) tokens as payment during the Christmas holidays.
Nothing, a London-based consumer technology company founded by former OnePlus co-founder Carl Pei, is allowing crypto settlements for its newest product. It will accept Bitcoin (BTC), Ether (ETH), USD Coin (USDC), and Dogecoin (DOGE).
Croatian Post: The original gangster
The Croatian government has neither banned crypto nor recognized it as legal tender. However, back in December 2019, the Croatian Post introduced a service allowing people to purchase crypto at a few locations. Now it offers crypto buying and selling at more than 50 locations across the country.
You can buy and sell 11 cryptocurrencies including Bitcoin, Ether, Bitcoin Cash, DAI, USDT, USDC, Stellar Lumen, Ripple, EOS, Polkadot, and Kusama. Most postal services are ridiculously slow in embracing novel technologies. But the Croatian Post has even launched a Crypto Center website to educate citizens about the asset class and provide other useful information.
Closing thoughts
Cryptocurrencies are getting more and more popular worldwide, despite the massive volatility and regulatory restrictions in many parts of the world. A growing number of businesses are accepting crypto payments from their customers. Now that more than 300 million people worldwide own cryptocurrencies, it has become more difficult than ever before for businesses to watch from the sidelines instead of getting onboard the crypto ship.
ATFX Accelerates Real-Time Trading Innovation with KX’s AI-Driven Data Platform for Smarter Trading
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official