Singapore-Based UOBBF Deploys TradAir’s e-FX Platform ‎

UOBBF partnered with e-FX front-office specialist TradAir ‎to enhance its participation in the global markets.

TradAir, a leading provider of cloud-based trading technology solutions, has ‎expanded its footprint in the institutional scene after securing a new contract with the ‎brokerage arm of United Overseas Bank Limited, UOB Bullion and ‎Futures (UOBBF), ‎according to a TradAir statement.‎

TradAir’s HTML5 eFX platform provides UOBBF’s clients with the ability to trade leveraged FX, NDFs and ‎precious metals. In addition, customers of the Singapore-based brokerage will have ‎access to deep levels of FX liquidity, sourced from major bank and non-bank liquidity ‎providers, delivered via TradAir’s market leading web and mobile trading interfaces.‎

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TradAir’s technology, which can be integrated into existing trading systems, provides ‎financial institutions with the ability to enhance their client relationships and participation ‎in the global markets, creating new revenue streams and reducing costs. ‎

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Established in 1978, UOBBF provides trading access for a comprehensive suite of ‎products including leveraged foreign exchange, over-the-counter (OTC) derivatives, ‎futures and options, commodities and securities on all major exchanges in the world.‎

Regional Expansion

TradAir positioned itself as an ideal solution for many of the brokerage firms in the ‎region as the company already deploys servers locally in Singapore. The co-location greatly ‎improves the competitiveness of the service and the quality of FX liquidity that ‎clients can offer to their customers. Singapore is one of the largest FX nexuses in ‎the world, behind London and New York, with daily volumes approaching $380 ‎billion on a daily basis. TradAir has also offices in London, New York and Tel Aviv.‎

Commenting in the press release, Paul Blank, VP Marketing at TradAir, said: ‎‎“UOBBF are a highly respected Singapore brokerage, and securing them as a client, ‎is a testament to the competitive strength of our solutions. Earlier this year, we ‎deployed local servers in Singapore, opened of local office and expanded our ‎support staff, all of which demonstrate our strong commitment to service the needs ‎of the brokerage community in Singapore and the APAC region.”‎

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