SimilarWeb, a provider of analytics and insights about the performance of websites and apps, is launching its Investors Solution, which offers real-time investment management analytics and data to help improve decision making.
From front to back, the product portfolio delivers the resources that venture capital, private equity, investment banking, and hedge funds need to manage and optimize their investment performance and increase operational agility.
SimilarWeb, which is co-headquartered in San Francisco and Israel, says its new product leverages its data set which includes desktop, mobile, web, app, and search, and combines it with its algorithms to help investors assess the current performance and future potential of private and public companies.
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More about SimilarWeb
SimilarWeb competes against the likes of Nielsen (formerly Alexa), but it focuses on deeper metrics, which the company says has led to a rush of growth for the business as it provides clients with a more unique set of insights, such as engagement over basic traffic data.
SimilarWeb’s market intelligence solutions offer insights on over 80 million websites and three million apps across more than 190 countries. Their most popular offering also looks at audience interests, traffic sources, and SEO keywords, while the API lets third-party apps use that data.
Used in combination or individually, the new portfolio management software supports the entire investment management value chain and asset classes landscape. With flexible deployment opportunities, it also allows money managers to scale along the way as the business grows and client demands change.
Commenting on the new product, Or Offer, CEO and Founder of SimilarWeb, said: “By bringing full digital visibility to the investment process, we are the first to empower investors with a complete picture of the digital performance and potential of an investment opportunity. In an increasingly competitive environment, the ability to see potential winners with more clarity is game changing, and the insights we provide are already enabling top investors to optimize their decision making and improve their portfolio performance.”