Nasdaq (Nasdaq:NDAQ) has made concession for its communications and marketing pros with the launch of a new utility from its Corporate Solutions business. Nasdaq Influencers represents a new solution for the group that helps enrich lines of communication between industry thought leaders.
Nasdaq Influencers caters specifically to marketing professionals with the hope of discovering and integrating the most relevant and impactful thought leaders in each respective industry. The utility is important for leading market professionals and leaders as it helps unearth new access to relevant news and information exchanges, insights and recommendations as well as driving brand identity and awareness.
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The advent of other functions such as Linkedin has caught fire in the financial industry, with several other parallel platforms and communication modules underscoring the importance of such tools for professionals.
According to Stacie Swanstrom, Head of Nasdaq Corporate Solutions, in a recent statement on the launch of the tool: “Nasdaq Influencers is the latest example of how we are building an integrated view of key constituencies for the C-Suite by enhancing the intelligence we provide and accelerating the way we help companies communicate with their stakeholders.”
“By adding Nasdaq Influencers to our offerings, we’re empowering our clients-communications and marketing professionals around the world-to tap into an increasingly important network of thought leaders and industry mavens who have the ability to shift public perceptions,” explained Mike Piispanen, Head of Public Relations Services, Nasdaq Corporate Solutions, in an accompanying statement.