CFD broker VT Markets has entered a sponsorship agreement with the Portuguese Football Federation (FPF), becoming the federation’s exclusive Official Trading Partner in the Middle East and North Africa.
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Linking Trading with Portuguese Football
The partnership will reportedly run under the theme “Invest in Greatness,” a campaign linking trading with the global profile of Portuguese football. The agreement includes regional marketing initiatives, trading-themed campaigns, and fan engagement events designed to connect football audiences with financial markets.
“We are thrilled to partner with the Portuguese Football Federation to bring an innovative and exciting trading experience to the MENA region,” commented Dandelyn Koh, the Head of Global Marketing at VT Markets.
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“This partnership reflects our commitment to offering unique opportunities that unite the worlds of finance and sport,” she continued. “It's a milestone to expand across the region while delivering exceptional value to our clients and fans.”
The Portuguese Football Federation said the deal fits its strategy of building commercial partnerships beyond Europe. João Medeiros Cardoso, Commercial Director of the FPF, added that the agreement “is a relevant step” in reinforcing the federation’s ties with football supporters in the Middle East and North Africa.
The partnership suggests that sponsorship in major sports remains a key tool for trading platforms seeking brand legitimacy in competitive regions like MENA, where regulatory frameworks are tightening and marketing activities face increasing scrutiny.
Expansion in the UAE
VT Markets recently received Category 5 licenses from the Dubai Securities and Commodities Authority, allowing it to operate as an introducing broker in the United Arab Emirates. It joined several other brokers, including Eightcap, EC Markets, and Taurex, which have also secured the same approval, according to the SCA registry.
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VT Markets’ aggressive expansion has contributed to the company’s growing financials. The broker reported a record trading volume of $720 billion in April, its highest monthly figure to date, driven by heightened market activity across emerging regions.
The surge in trading volumes followed a spike in global volatility in late April after US President Donald Trump announced plans to impose new import tariffs, triggering fears of a renewed global trade war. According to the company, the turbulent trading environment boosted activity across the online brokerage industry.
