Leverate, a technology provider specializing in brokerage solutions for the financial services industry, has launched Activ8 and Optim8 at the Finance Magnates London Summit, the newest editions to the group’s robust product suite, per a company statement.
The unveiling of the new products follows on the heels of several months of development and engineering – Activ8 and Optim8 constitutes a re-focusing and calibration of business strategy for the group, which represents Leverate’s response to a dynamic market. In particular, Optim8 serves as Leverate’s proprietary marketing automation system, which optimizes a brokerage’s conversion and retention rates, simultaneously aiming to mitigate staffing costs via adaptive and personalized automated messages.
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The product itself leans on a fully automated interface that is compatible with all currently utilized trading platforms and CRMs. Activ8 serves as the latest iteration of Leverate’s smart trading platform and supports a range of new additions such as a dynamic interface featuring regulation-compliant social trading platform, bolstered by the new functionality of Optim8.
According to Nicc Lewis, Chief Marketing Officer (CMO) at Leverate, in a recent statement at the Finance Magnates London Summit: “We have always been certain that the London Summit is the perfect platform to launch our products, but this year we are simply astonished at the response we have gotten from brokers.”
“We have worked tirelessly to bring brokers the products and systems that will help them grow their businesses exponentially and the response we got upon the recent launch of Activ8 and Optim8 is proof that once again, we are bringing innovation to the FinTech sector,” explained Avishai Ben-Tovim, GM of the Activ8 and Optim8 Business Unit, in an accompanying statement.