Last week the higher-ups of “Meda-Conferences” invited me and some colleagues from Finance Magnates to be their guests at the #GoMobile4 conference, which they have produced four times running, and which recently took place at Avenue halls in Israel.
The hall was grandiose and entrance was swift without any unnecessary delays- which is worth noting. At the first part of the conference (which ran from 9:00AM to 11:00AM) we all gathered to hear lectures which concentrated, for obvious reasons, on mobile, technology and marketing. The lectures were conducted by leading companies from the local and global markets: Microsoft, Google, Amazon, eBay and Intel. Those who had less interest in this content could go out and network with various interesting people on the main floor or in any number of the many sitting areas.
The conference was divided into three courses: marketing and advertising, the Internet of Things (IoT) and technology & dev. Since marketing and advertising is the area closest to me I’ve decided to sum up the most important things said over the conference, which is important for you to know also:
Sivan Enden, Strategic Partner Manager @ AdMob, Google.
- 60% of the new apps that go to app stores are not even downloaded by users.
- The average user will not use about 25% of the apps which he/she did download.
- It’s important to convey to your users the right message in order to convert your app users better.
- Don’t be afraid to use Google Analytics (or any other tool at your disposal) in order to profile and track your app users’ behavior- this will only help you.
- Every user of the app can be converted and is worth $$$ to you. For example, there are those who like to watch videos and click on ads and those who like to make in-app purchases- for you to profit from both you have to combine the two.
Omri Argaman, co-founder & VP Business Development @ Moblin.com
- During 2015 the use of apps for price comparison (like Trivago) has gone up by 17%!
- India is leading the M-commerce revolution. Data from emarketer.com reports show that for every single person in India there are 30 cellular lines!
- App downloads for coupons and price comparisons have gone up by 64% since 2011 to 2015.
- The four most downloaded apps in the app stores are… Facebook’s!
Shay Rosen, Head of Strategic Consulting @ RealCommerce
- The bounce rate in responsive mobile sites is higher by 140% than desktop’s.
- A responsive mobile site is a must, but- this is not where your big money comes from.
- People would rather start searching for products via mobile but actually commit the final purchase on their desktop.
- The most used apps on a daily basis are instant messaging apps, such as: WhatsApp, Line, WeChat, Twitter, SnapChat, etc.
- The Chinese apps (for example WeChat) get 7$ out of each user, compared to WhatsApp which brings 0$ out of every user.
Ami Halfon, founder and CEO @ Positive-Apps
- As of September 2015 there are about 1.6 million apps. The Apple app store has 1.5 million apps.
- Each year 250 thousand apps go up on stores.
- 52% of app downloads are the result of word of mouth, e.g. recommendations by friends.
- Apple has revealed its income from its store apps- 25 billion dollars! (Estimations are that the Google Play store shows lower figures.)
- The “Clash of Clans” app gathers daily revenue of 2 million dollars on average!
Oren Shatz, founder and CEO @ SEO Israel
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- Google would rather show the most relevant search result for users directly on the search page without requiring users to go into your site.
- It is recommended for local businesses to get into Google My Business.
- Google tracks your location by Android and uses it to show us results relevant to our location.
Yaron Sagi, founder & CEO @ SAGI Digital Partner
- It’s important to remember that mobile is different than desktop with accessibility of documents. Sometimes it’s important to deduct unnecessary elements from the mobile screen.
- A minute and a half video on your mobile site is a lot! In some cases it’s better to drop the video in favor of a picture with a clear message.
- Advertising today is shifting from USP (unique selling proposition) to ESP (emotional selling proposition), people respond better to emotions.
Those were the essential 25 principles I got from the marketing and advertising campaign.
That’s not all.
Towards the end of the day we all regrouped in the main hall which held interesting panels on IoT with leading figures in the Israeli market.
By the end there was also a guest lecture on AOL’s digital prophet, Shingy, which we were all waiting for.
Shingy in short:
Shingy’s job is to track the most innovative trends in technology and predict the next step to follow.
He talked about IoT, presented a number of cool wearable gadgets (a ring that can turn on devices and acts as a payment method, and a suit with a small chip inside which allows the wearer to make payments without the use of a credit card).
Shingy kept mentioning that people buy out of emotion and not because of a slick case or some technological advancement.
The Bottom Line
IoT is gearing up, and there is no doubt that Israel is one of the leading states in the field; Shingy confirmed this by stating that this was not his first nor his last visit to Israel. After many failed attempts, such as the Google Glasses, it appears that next gen’s gadgets are gradually cementing their place in our lives.
We are waiting for #GoMobile5 !