Finance Magnates has today learned that former LCG Digital CEO, Amedeo Moscato, has launched Soho Media, a boutique web, mobile affiliate network.
After establishing its Israeli subsidiary LCG Digital last year, London based online forex and CFDs brokerage LCG Holdings announced in June that it was moving its digital marketing operations back to the company’s headquarters.
LCG Digital was headed by digital marketing and affiliate specialist Moscato who then left the firm to focus on his own business venture Soho Media, as reported by Finance Magnates.
Luxury Boutique Traffic
Soho Media caters to clients who wish to monetize their traffic or promote their company’s products via a quality affiliate network.
Whilst the company’s reach is global, the company regards itself as a boutique traffic company with both local and exclusive know-how.
With offices in Italy, Israel and shortly in the US, Soho Media partners with leading international brands and some of the world’s foremost online publishers, having exclusive access to inventory and millions of viewers worldwide.
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Soho Media’s clients include major verticals in the banking and finance, e-commerce, gaming, gambling, dating, automotive, travel, mobile entertainment and health sectors. The company’s publishers include premium websites, major portals, niche content sites, country local sites, social media and large media houses.
Commenting on the launch, Moscato said: “We are focusing on attracting direct advertisers and offer a different and improved approach to their marketing needs. We not only bring them customers, but provide free consulting, putting our experience at their service. We are looking to create strong relationships with our clients while ensuring they are happy with ROI”.
The End of CPM/CPC
Moscato went on to explain how he believes that the CPM and CPC world is coming to an end and that clients want results and how Soho Media has opened the door of affiliate marketing to everybody.
The company’s business model is based on performance only, and offers deals in CPI, CPA and CPL as Moscato states this is the only way to create continuity as well as reducing fraud and bad traffic.
After 15 years of affiliate marketing, Moscato has found that affiliates have grown tired of bad deals and poor products to promote. They want to make money, but the relationship between the parties remains of paramount importance. Affiliates want long term deals, to receive their money in time and to have access to an efficient tracking platform and real-time stats.
Soho Media addresses these requirements by offering a first class relationship, weekly payments and a single platform, but more offers where the affiliates can focus on bringing traffic and optimization.
In terms of the forex industry, and based on the company’s experience in the pay per call industry, Soho Media has already started bringing inbound calls to brokers and is seeing excellent results.
Moscato says: “This is a new and different way to bring quality customers, really interested in your product, and also a way to avoid scams, increase conversions and comply with CySEC regulation, if done professionally.”