Trustpilot removed about 1,300 reviews from Hola Prime’s profile, labelling them “fake.”
One Hola Prime user wrote about the experience in May 2024, while the platform was launched around last November.
A screenshot of Hola Prime's Trustpilot profile
Prop trading platform, Hola Prime, boasts an “Excellent” Trustpilot score on its homepage. However, today (Thursday), its Trustpilot profile displays the message: “This company’s rating is unavailable due to a breach of our guidelines.” Furthermore, the prop platform was launched around October or November last year, but hosted traders' experience on Trustpilot from as early as May 2024.
Trustpilot’s action came after Finance Magnates questioned the flood of positive reviews on Hola Prime’s page. Before reaching out to Trustpilot, Finance Magnates sent a set of questions to Hola Prime regarding their Trustpilot reviews, but these remain unanswered.
From “Excellent” to No TrustScore
Trustpilot has removed about 1,300 “fake” reviews from Hola Prime’s page. Now, Hola Prime has only 49 reviews and no Trustscore.
“We’ve detected and removed a number of fake reviews for this company,” Trustpilot now displays on Hola Prime’s profile page, highlighting a “Breach of Guidelines.” The message further adds: “If we find additional fake reviews on this profile, we’ll remove those too. If you believe a review is fake, you can flag it.”
A screenshot of Hola Prime's Trustpilot page on 18 February 2025
Somesh Kapuria, founder and CEO at Hola Prime; Photo: Hola Prime
Somesh Kapuria, the former Head of Business Development at AAAFx Global, launched Hola Prime around October or November last year. Initially, the prop firm was incorporated in Hong Kong, but it now appears to be operated out of Comoros, where its sister entity holds a brokerage licence.
Building a Brand with “Fake” Reviews
Although Hola Prime was one of many new prop firms that emerged around that time, its Trustpilot profile stood out. The platform obtained more than a thousand positive reviews in just a few months—an achievement that is usually difficult even for well-established brands.
"Just cleared the 1-Step Challenge! I’m excited to start trading with my newly funded account," wrote "Armstrong" about their experience in May 2024. "The best thing about Hola Prime is their super-fast payouts. Received my third one recently," another user wrote in June.
Hola responded promptly to the positive reviews: "We’re glad to hear you’re enjoying the platform’s features and flexibility... thank you for the fantastic review! Our team works hard to provide excellent service."
A small number of reviews were more specific: "I did see increased spreads of EUR/GBP on 7 August 2024 in my account during news hours," wrote "Cassin" in a 4-star review in August. Hola Prime replied: “We’ve emailed you at your registered address regarding the concern about the spread you mentioned.”
Although these reviews looked genuine, there was one major issue: Hola Prime was launched around October or November 2024—six months after the first review appeared on Trustpilot.
A 19 August snapshot of the holaprime.com domain on Web Archive shows that it was previously used by what appears to be a dormant Canadian architectural firm.
An archived version of holaprime.com on 19 August 2024; Source: Web Archive
This article is part of Finance Magnates’ ongoing series exploring how trading brands are investing heavily in Trustpilot profile management—whether to boost their reputation or counter negative reviews—and examining the broader impact of the review system on industry dynamics.
Prop trading platform, Hola Prime, boasts an “Excellent” Trustpilot score on its homepage. However, today (Thursday), its Trustpilot profile displays the message: “This company’s rating is unavailable due to a breach of our guidelines.” Furthermore, the prop platform was launched around October or November last year, but hosted traders' experience on Trustpilot from as early as May 2024.
Trustpilot’s action came after Finance Magnates questioned the flood of positive reviews on Hola Prime’s page. Before reaching out to Trustpilot, Finance Magnates sent a set of questions to Hola Prime regarding their Trustpilot reviews, but these remain unanswered.
From “Excellent” to No TrustScore
Trustpilot has removed about 1,300 “fake” reviews from Hola Prime’s page. Now, Hola Prime has only 49 reviews and no Trustscore.
“We’ve detected and removed a number of fake reviews for this company,” Trustpilot now displays on Hola Prime’s profile page, highlighting a “Breach of Guidelines.” The message further adds: “If we find additional fake reviews on this profile, we’ll remove those too. If you believe a review is fake, you can flag it.”
A screenshot of Hola Prime's Trustpilot page on 18 February 2025
Somesh Kapuria, founder and CEO at Hola Prime; Photo: Hola Prime
Somesh Kapuria, the former Head of Business Development at AAAFx Global, launched Hola Prime around October or November last year. Initially, the prop firm was incorporated in Hong Kong, but it now appears to be operated out of Comoros, where its sister entity holds a brokerage licence.
Building a Brand with “Fake” Reviews
Although Hola Prime was one of many new prop firms that emerged around that time, its Trustpilot profile stood out. The platform obtained more than a thousand positive reviews in just a few months—an achievement that is usually difficult even for well-established brands.
"Just cleared the 1-Step Challenge! I’m excited to start trading with my newly funded account," wrote "Armstrong" about their experience in May 2024. "The best thing about Hola Prime is their super-fast payouts. Received my third one recently," another user wrote in June.
Hola responded promptly to the positive reviews: "We’re glad to hear you’re enjoying the platform’s features and flexibility... thank you for the fantastic review! Our team works hard to provide excellent service."
A small number of reviews were more specific: "I did see increased spreads of EUR/GBP on 7 August 2024 in my account during news hours," wrote "Cassin" in a 4-star review in August. Hola Prime replied: “We’ve emailed you at your registered address regarding the concern about the spread you mentioned.”
Although these reviews looked genuine, there was one major issue: Hola Prime was launched around October or November 2024—six months after the first review appeared on Trustpilot.
A 19 August snapshot of the holaprime.com domain on Web Archive shows that it was previously used by what appears to be a dormant Canadian architectural firm.
An archived version of holaprime.com on 19 August 2024; Source: Web Archive
This article is part of Finance Magnates’ ongoing series exploring how trading brands are investing heavily in Trustpilot profile management—whether to boost their reputation or counter negative reviews—and examining the broader impact of the review system on industry dynamics.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
Devexperts Powers First US Options Platform for Korean Retail Market
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
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This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
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-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
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Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
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Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
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-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
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-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
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🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
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As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
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Speakers:
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-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
