Prop Firm Hola Prime Had 1,300+ Trustpilot Reviews Yesterday, but Only 49 Today. What Happened?

Prop trading platform, Hola Prime, boasts an “Excellent” Trustpilot score on its homepage. However, today (Thursday), its Trustpilot profile displays the message: “This company’s rating is unavailable due to a breach of our guidelines.” Furthermore, the prop platform was launched around October or November last year, but hosted traders' experience on Trustpilot from as early as May 2024.

Trustpilot’s action came after Finance Magnates questioned the flood of positive reviews on Hola Prime’s page. Before reaching out to Trustpilot, Finance Magnates sent a set of questions to Hola Prime regarding their Trustpilot reviews, but these remain unanswered.

From “Excellent” to No TrustScore

Trustpilot has removed about 1,300 “fake” reviews from Hola Prime’s page. Now, Hola Prime has only 49 reviews and no Trustscore.

“We’ve detected and removed a number of fake reviews for this company,” Trustpilot now displays on Hola Prime’s profile page, highlighting a “Breach of Guidelines.” The message further adds: “If we find additional fake reviews on this profile, we’ll remove those too. If you believe a review is fake, you can flag it.”

Somesh Kapuria, the former Head of Business Development at AAAFx Global, launched Hola Prime around October or November last year. Initially, the prop firm was incorporated in Hong Kong, but it now appears to be operated out of Comoros, where its sister entity holds a brokerage licence.

Building a Brand with “Fake” Reviews

Although Hola Prime was one of many new prop firms that emerged around that time, its Trustpilot profile stood out. The platform obtained more than a thousand positive reviews in just a few months—an achievement that is usually difficult even for well-established brands.

"Just cleared the 1-Step Challenge! I’m excited to start trading with my newly funded account," wrote "Armstrong" about their experience in May 2024. "The best thing about Hola Prime is their super-fast payouts. Received my third one recently," another user wrote in June.

Hola responded promptly to the positive reviews: "We’re glad to hear you’re enjoying the platform’s features and flexibility... thank you for the fantastic review! Our team works hard to provide excellent service."

A small number of reviews were more specific: "I did see increased spreads of EUR/GBP on 7 August 2024 in my account during news hours," wrote "Cassin" in a 4-star review in August. Hola Prime replied: “We’ve emailed you at your registered address regarding the concern about the spread you mentioned.”

Although these reviews looked genuine, there was one major issue: Hola Prime was launched around October or November 2024—six months after the first review appeared on Trustpilot.

A 19 August snapshot of the holaprime.com domain on Web Archive shows that it was previously used by what appears to be a dormant Canadian architectural firm.

This article is part of Finance Magnates’ ongoing series exploring how trading brands are investing heavily in Trustpilot profile management—whether to boost their reputation or counter negative reviews—and examining the broader impact of the review system on industry dynamics.