eToro Launches New Marketplace for Asset Managers

Social trading is evolving in tandem with the needs of clients.

eToro, one of the biggest social trading websites in the industry, has announced a new product. The company is launching a new fund marketplace called CopyFundsTM for Partners. The venue is designed to deliver a place where potential investors and providers of asset management services can get together and explore partnership opportunities.

Commenting on the launch of CopyFunds for Partners, the CEO and founder of eToro, Yoni Assia, said: “CopyFunds™ for Partners will help bridge the historic chasm between supply and demand in the investment space, opening up world-class asset management to the mass consumer market and breaking down the traditional barriers to entry.”

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“Our Partners will gain access to eToro’s far-reaching network of five million users and advanced technology, with a full suite of marketing tools on hand. We’ll be working with fund managers looking to enhance their digital footprint and join us in creating a sophisticated, consumer-focused investment experience,” Assia elaborated.

eToro’s new product is matching investors with asset managers who can create customized funds for the social trading venue’s users. French robo-advisor WeSave is the first in line to develop a list of tailored products for the service. It has been confirmed by eToro as a launch partner.

The co-founder and General Director of WeSave, Zakaria Laguel, commented: “This partnership is a wonderful combination of supreme digital technology and fantastic portfolio management designed to help generate long-term investment returns.”

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The asset managers who sign up for the product will be provided with access to a wide set of tools. They can use eToro’s Customer Relationship Management (CRM) system, performance analytics, and other tools to attract new assets under management and create an additional revenue stream.

The new product builds up on the recently launched CopyFunds product in November 2016. Users of the solution gained access to a range of specially-created, themed funds.

eToro also announced a new collaboration with stock analysis firm TipRanks. This will allow a deep integration of stock insights and market movements from the industry’s biggest players on the eToro platform.

The website has been ranking the calls of various analysts and hedge funds in order to provide a single place where financial services clients can track performance of their investment suggestions accurately.

The CEO of TipRanks Uri Gruenbaum explained: “Our goal at TipRanks is to bring accountability and transparency into the capital markets and to help investors make data driven decisions.”

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