The iFX EXPO International 2026 has officially begun at the City of Dreams Mediterranean, bringing together participants from across the retail brokerage and fintech sectors for three days of networking and industry discussions.
Alongside the conference programme, exhibitor activity is underway across the venue floor. Finance Magnates is participating as official media partner and is operating a multi-booth presence at the exhibition.
Finance Magnates Spreads Across Expo Booths
According to the company’s on-site setup, its activities are distributed across several booths, including dedicated spaces for media production and interviews, market intelligence demonstrations, and training-related content under its education initiatives.
The media team is conducting live interviews and coverage of product announcements and partnerships emerging from the show floor. FM Intelligence is also presenting analytics-focused demonstrations, while FM Academy is showcasing its professional training and compliance education offerings.
The final Finance Magnates Executive Interview of the day featured Ian McAfee, CEO and Co-Founder of Shift Markets, closing a packed schedule of conversations with leaders across the fintech and trading industry. The discussion formed part of a broader series of on-site interviews capturing insights from key market participants throughout the event.
The session “Where the Market Is Actually Moving – Data, Regulation, and the Next Broker Playbook” featured Ramzi Ahmad, Director of Intelligence at Finance Magnates Intelligence, focusing on data-led insights into trading activity, regional shifts, and regulatory developments shaping broker strategy.
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Finance Magnates continued its series of Executive Interviews from the on-site studio, speaking with Demetris Makrides, Head of Business Development at Quadcode. The discussion formed part of the event's ongoing industry coverage, providing insights into developments across the brokerage and trading technology sectors.
Finance Magnates interviewed Tim Ferland, CEO of LetKnow Pay, as part of its Executive Interviews series featuring conversations with key voices from across fintech and online trading in Limassol.
Prioritisation Drives Leadership Performance Improvement
The Leadership Workshop titled “High Performance Is About Doing Less, Not More” featured Hassan M. Al-Shohaty, Executive Performance Coach at HMS Coaching.
The session focused on leadership performance, highlighting how greater effectiveness can be achieved through prioritisation and refinement rather than increased workload. It also examined how targeted behavioural and strategic adjustments, along with habits, mindset, and decision-making, can support sustained high performance by simplifying processes and improving clarity in leadership practice.
Mastery Hub Explores Gen Z Hiring
Held at the Mastery Hub, the session “MASTERCLASS - Why Gen Z Won’t Work for You (And What to Do About It)” explored the growing gap between traditional workplace practices and the expectations of younger talent.
The discussion featured Jeff Patterson of Finance Magnates, Marianna Hadjiandoniou of PERHA Group, Marie Pavlou of MPHRSolutions, and Donna Stephenson of Emerald Zebra.
Speakers highlighted how outdated hiring and onboarding approaches are increasingly struggling to attract and retain Gen Z employees, particularly in sectors such as fintech, trading, and payments.
On-Site Coverage Supports Industry Discussions
Editorial staff and contributors are present on-site, supporting live coverage of keynote sessions and industry discussions taking place across the event programme.
Key industry figures and executives from across the brokerage and fintech ecosystem are attending and participating in scheduled panels and workshop sessions throughout the three-day agenda.
