Fintokei now generates 75 percent of its business in Japan and the rest from a few central European countries.
The brand now aims at broader Europe, Australia, and Southeast Asia.
The Fintokei team at Invest Cuffs 2024 in Krakow
Fintokei, the prop trading brand backed by the Seychelles-registered entity of Purple Trading, is taking its services globally by focusing on new markets like Australia, Europe, and Southeast Asia, Finance Magnates has learned exclusively. The company also has plans to enter the Latin American markets in the future.
Expansion Begins with a Pilot
Although headquartered in the Czech Republic, the prop trading brand was launched and popularised in Japan. However, it debuted in selected central European markets like the Czech Republic, Poland, and Slovakia six months ago. Now, it is going to expand further.
However, it will steer away from the United States and India due to regulatory reasons. It also temporarily restricts traders from Vietnam, Pakistan, Bangladesh, and China.
Since its launch in 2021, Japan has been the primary market for the prop trading brand, generating 75 percent of its business. Interestingly, demand in the few European markets has increased, as they are already generating the remaining 25 percent of the business. The platform has “slightly less than 1,000” funded accounts.
David Varga, co-founder of Fintokei and a board member of Purple Trading
When it comes to the success rate of passing the challenges, David Varga, co-founder of Fintokei and a board member of Purple Trading, pointed out that “it is pretty much around the industry standard.”
In 2024 so far, the pass rate from Phase 1 to Phase 2 of the challenges was about 15 to 20 percent, whereas from Phase 2 to the funded stage was about 15 to 25 percent. So overall, only 2 to 5 percent of the traders taking the challenge were getting funded.
Interestingly, “the European clients are being more successful compared to Japanese ones,” Varga revealed.
Furthermore, according to Fintokei, about 40 percent of the funded traders are actually getting payouts, and the average payout this year was €4,473.
A Crowded Market
With the expansion, Fintokei will face tough competition. There are hundreds of brands, big and small, in the market now, and even many FX and CFDs brokers are launching their own prop trading brands. Recently, Trade.com and Traders Trust were two brokerage brands to launch their prop trading platforms.
Commenting on how to stand out in the crowded market, Varga said that “being backed by Purple Group, and by a reputable broker with a long history, robust infrastructure, and experience from running businesses in regulated financial markets” will help.
He further pointed out that Fintokei has a “good ratio between price and the challenge conditions on the ProTrader evaluation program.”
Fintokei, the prop trading brand backed by the Seychelles-registered entity of Purple Trading, is taking its services globally by focusing on new markets like Australia, Europe, and Southeast Asia, Finance Magnates has learned exclusively. The company also has plans to enter the Latin American markets in the future.
Expansion Begins with a Pilot
Although headquartered in the Czech Republic, the prop trading brand was launched and popularised in Japan. However, it debuted in selected central European markets like the Czech Republic, Poland, and Slovakia six months ago. Now, it is going to expand further.
However, it will steer away from the United States and India due to regulatory reasons. It also temporarily restricts traders from Vietnam, Pakistan, Bangladesh, and China.
Since its launch in 2021, Japan has been the primary market for the prop trading brand, generating 75 percent of its business. Interestingly, demand in the few European markets has increased, as they are already generating the remaining 25 percent of the business. The platform has “slightly less than 1,000” funded accounts.
David Varga, co-founder of Fintokei and a board member of Purple Trading
When it comes to the success rate of passing the challenges, David Varga, co-founder of Fintokei and a board member of Purple Trading, pointed out that “it is pretty much around the industry standard.”
In 2024 so far, the pass rate from Phase 1 to Phase 2 of the challenges was about 15 to 20 percent, whereas from Phase 2 to the funded stage was about 15 to 25 percent. So overall, only 2 to 5 percent of the traders taking the challenge were getting funded.
Interestingly, “the European clients are being more successful compared to Japanese ones,” Varga revealed.
Furthermore, according to Fintokei, about 40 percent of the funded traders are actually getting payouts, and the average payout this year was €4,473.
A Crowded Market
With the expansion, Fintokei will face tough competition. There are hundreds of brands, big and small, in the market now, and even many FX and CFDs brokers are launching their own prop trading brands. Recently, Trade.com and Traders Trust were two brokerage brands to launch their prop trading platforms.
Commenting on how to stand out in the crowded market, Varga said that “being backed by Purple Group, and by a reputable broker with a long history, robust infrastructure, and experience from running businesses in regulated financial markets” will help.
He further pointed out that Fintokei has a “good ratio between price and the challenge conditions on the ProTrader evaluation program.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
CFTC Spares Polymarket, Gemini, Aristotle and MIAXdx From Swap Reporting Rules
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
