Fintokei now generates 75 percent of its business in Japan and the rest from a few central European countries.
The brand now aims at broader Europe, Australia, and Southeast Asia.
The Fintokei team at Invest Cuffs 2024 in Krakow
Fintokei, the prop trading brand backed by the Seychelles-registered entity of Purple Trading, is taking its services globally by focusing on new markets like Australia, Europe, and Southeast Asia, Finance Magnates has learned exclusively. The company also has plans to enter the Latin American markets in the future.
Expansion Begins with a Pilot
Although headquartered in the Czech Republic, the prop trading brand was launched and popularised in Japan. However, it debuted in selected central European markets like the Czech Republic, Poland, and Slovakia six months ago. Now, it is going to expand further.
However, it will steer away from the United States and India due to regulatory reasons. It also temporarily restricts traders from Vietnam, Pakistan, Bangladesh, and China.
Since its launch in 2021, Japan has been the primary market for the prop trading brand, generating 75 percent of its business. Interestingly, demand in the few European markets has increased, as they are already generating the remaining 25 percent of the business. The platform has “slightly less than 1,000” funded accounts.
David Varga, co-founder of Fintokei and a board member of Purple Trading
When it comes to the success rate of passing the challenges, David Varga, co-founder of Fintokei and a board member of Purple Trading, pointed out that “it is pretty much around the industry standard.”
In 2024 so far, the pass rate from Phase 1 to Phase 2 of the challenges was about 15 to 20 percent, whereas from Phase 2 to the funded stage was about 15 to 25 percent. So overall, only 2 to 5 percent of the traders taking the challenge were getting funded.
Interestingly, “the European clients are being more successful compared to Japanese ones,” Varga revealed.
Furthermore, according to Fintokei, about 40 percent of the funded traders are actually getting payouts, and the average payout this year was €4,473.
A Crowded Market
With the expansion, Fintokei will face tough competition. There are hundreds of brands, big and small, in the market now, and even many FX and CFDs brokers are launching their own prop trading brands. Recently, Trade.com and Traders Trust were two brokerage brands to launch their prop trading platforms.
Commenting on how to stand out in the crowded market, Varga said that “being backed by Purple Group, and by a reputable broker with a long history, robust infrastructure, and experience from running businesses in regulated financial markets” will help.
He further pointed out that Fintokei has a “good ratio between price and the challenge conditions on the ProTrader evaluation program.”
Fintokei, the prop trading brand backed by the Seychelles-registered entity of Purple Trading, is taking its services globally by focusing on new markets like Australia, Europe, and Southeast Asia, Finance Magnates has learned exclusively. The company also has plans to enter the Latin American markets in the future.
Expansion Begins with a Pilot
Although headquartered in the Czech Republic, the prop trading brand was launched and popularised in Japan. However, it debuted in selected central European markets like the Czech Republic, Poland, and Slovakia six months ago. Now, it is going to expand further.
However, it will steer away from the United States and India due to regulatory reasons. It also temporarily restricts traders from Vietnam, Pakistan, Bangladesh, and China.
Since its launch in 2021, Japan has been the primary market for the prop trading brand, generating 75 percent of its business. Interestingly, demand in the few European markets has increased, as they are already generating the remaining 25 percent of the business. The platform has “slightly less than 1,000” funded accounts.
David Varga, co-founder of Fintokei and a board member of Purple Trading
When it comes to the success rate of passing the challenges, David Varga, co-founder of Fintokei and a board member of Purple Trading, pointed out that “it is pretty much around the industry standard.”
In 2024 so far, the pass rate from Phase 1 to Phase 2 of the challenges was about 15 to 20 percent, whereas from Phase 2 to the funded stage was about 15 to 25 percent. So overall, only 2 to 5 percent of the traders taking the challenge were getting funded.
Interestingly, “the European clients are being more successful compared to Japanese ones,” Varga revealed.
Furthermore, according to Fintokei, about 40 percent of the funded traders are actually getting payouts, and the average payout this year was €4,473.
A Crowded Market
With the expansion, Fintokei will face tough competition. There are hundreds of brands, big and small, in the market now, and even many FX and CFDs brokers are launching their own prop trading brands. Recently, Trade.com and Traders Trust were two brokerage brands to launch their prop trading platforms.
Commenting on how to stand out in the crowded market, Varga said that “being backed by Purple Group, and by a reputable broker with a long history, robust infrastructure, and experience from running businesses in regulated financial markets” will help.
He further pointed out that Fintokei has a “good ratio between price and the challenge conditions on the ProTrader evaluation program.”
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Executive Interview | Jas Shah | FMLS:25
Executive Interview | Jas Shah | FMLS:25
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
