Trade.com, which is the trading brand name of the Cyprus Securities and Exchange Commission (CySEC) regulated company Lead Capital Markets Ltd, has launched a redesigned website, which is aiming to better cater to the needs of traders. The company has also added a couple of new features aiming to develop the trading skills of its clients and brand new mobile applications.
After CySEC has since the start of the year issued a number of circulars mandating companies to better inform their clients about the risks of trading, Trade.com is taking the route of informing its customers as much as possible about the markets and how to trade them.
A spokesperson for Lead Capital stated: “We have worked for the past year with IBs and affiliates to understand what clients truly require and have developed the TRADE WebTrader to be simpler, more intuitive, with an expansive choice of trading assets. We believe that a new way of trading online is finally here, with a simpler platform, tighter regulation, relevant resources.”
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The company will also be launching an advertising campaign on Bloomberg TV and online media branding Trade.com as “Anyone, Anytime, Anywhere”.
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Lead Capital Markets stated to Finance Magnates on the matter: “We intend to spread our story globally as a company which looked at trading differently rather than following the crowd; a company that wants to take trading to the next level and open online trading to people from all walks of life, 24/7, from around the globe.”
The company is also deploying some new features targeting the Scandinavian market with language websites in Danish, Finnish, Norwegian and Swedish, taking its grand total to 24 languages.
A Lead Capital spokesperson concluded: “This week is only the launch of TRADE.com new site, now we will push our brand into the market, helping partners and clients fulfill business goals through the new WebTrader platform.”
The new education center is one big part of the effort, but the company isn’t stopping there. Trade.com has also added a list of trading tools for its clients, including Trading Central and Autochartist. Both solutions have been at the forefront of fundamental and technical analysis for retail traders for over a decade.
With the addition of courses, tutorials and trading strategy councils, the brokerage is fully adhering to the CySEC regulatory framework. The company is highlighting on its homepage that it is currently providing over 2000 trading instruments and that it is fully complaint with the CySEC regulatory framework at every level.