A report released by Investment Trends shows the importance of having a mobile version of an investment platform is growing.
The number of online retail investors has surpassed 700,000 for the first time, a report from Investment Trends, a global research firm, released on Wednesday highlights. The findings also show that having a mobile version of an investment platform is a key differentiator for investors.
The 2018 First Half Online Broking Report from the research firm examines the behaviors and attitudes of online Equities and ETF investors in Australia. The report is based on a survey of 11,000 investors and traders conducted in May this year.
As at May 2018, 720,000 Australian-based investors placed a minimum of one share or ETF trade in the past year. This is an increase of 75,000 from six months ago.
According to the report, the increase in investors was due to the February market correction. This generated interest across the world in assets that were thought to be undervalued. Australian investors were no different, the report says.
The importance of mobile capabilities is growing
Furthermore, the report highlights that having a mobile version of an investment platform is becoming an increasingly important differentiator when traders are deciding on which broker to choose.
The survey found that one in six online investors said that having this feature influenced their decision. This is significantly up from six months ago. As to be expected, the mobile functionality is particularly important for millennial traders. However, it is becoming more of a priority for older demographics as well.
Commenting on the results, the Research Director at Investment Trends, Irene Guiamatsia, said: “looking forward, mobile functionality is set to be a key battleground. CommSec has a first mover advantage and continues to dominate in this area, but brokers like IG and CMC Markets are providing strong competition.”
The report also measures switching activity - that is, how many investors choose to transfer assets from one brokerage to another. According to the report, switching activity was steady in Australia. In the past 12 months, only four percent of investors moved to another broker. However, for frequent traders, switching activity increased to 9%, from November’s low of four percent in 2016.
Guiamatsia added: “the improved retention efforts of the Big Four brokers – CommSec, ANZ, Westpac and nabtrade – has kept switching to a minimum. The frequent trader segment will continue to be a key battleground for online brokers. Brokers that most effectively identify and respond to the needs of frequent traders will benefit.”
The number of online retail investors has surpassed 700,000 for the first time, a report from Investment Trends, a global research firm, released on Wednesday highlights. The findings also show that having a mobile version of an investment platform is a key differentiator for investors.
The 2018 First Half Online Broking Report from the research firm examines the behaviors and attitudes of online Equities and ETF investors in Australia. The report is based on a survey of 11,000 investors and traders conducted in May this year.
As at May 2018, 720,000 Australian-based investors placed a minimum of one share or ETF trade in the past year. This is an increase of 75,000 from six months ago.
According to the report, the increase in investors was due to the February market correction. This generated interest across the world in assets that were thought to be undervalued. Australian investors were no different, the report says.
The importance of mobile capabilities is growing
Furthermore, the report highlights that having a mobile version of an investment platform is becoming an increasingly important differentiator when traders are deciding on which broker to choose.
The survey found that one in six online investors said that having this feature influenced their decision. This is significantly up from six months ago. As to be expected, the mobile functionality is particularly important for millennial traders. However, it is becoming more of a priority for older demographics as well.
Commenting on the results, the Research Director at Investment Trends, Irene Guiamatsia, said: “looking forward, mobile functionality is set to be a key battleground. CommSec has a first mover advantage and continues to dominate in this area, but brokers like IG and CMC Markets are providing strong competition.”
The report also measures switching activity - that is, how many investors choose to transfer assets from one brokerage to another. According to the report, switching activity was steady in Australia. In the past 12 months, only four percent of investors moved to another broker. However, for frequent traders, switching activity increased to 9%, from November’s low of four percent in 2016.
Guiamatsia added: “the improved retention efforts of the Big Four brokers – CommSec, ANZ, Westpac and nabtrade – has kept switching to a minimum. The frequent trader segment will continue to be a key battleground for online brokers. Brokers that most effectively identify and respond to the needs of frequent traders will benefit.”
58% of UK Investors Choose Professional Guidance over 'Finfluencers’
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
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#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
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Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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