MahiMarkets has extended its automated pricing and risk technology to Dubai, aiming at multi-asset brokers and proprietary trading firms across the Gulf.

The London-based company said Tuesday the rollout centers on what it calls an agentic engine, software in which specialized programs adjust pricing, spreads and risk exposure as markets move.

Betting on Dubai's AI-Native Push

The firm has operated in the emirate since it opened a Dubai office to support clients across the Middle East and North Africa.

Founded in 2010 and rebranded from MahiFX, it sells pricing and risk tools to brokers across foreign exchange, crypto, commodities and contracts for difference.

The timing tracks a wider regional bet on automation Automation Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Automation is defined as the procedure of making an apparatus, a process, or a system to operate by mechanical or electronic devices that replace human labor. Additionally, automation is also sometimes referred to as mechanization or robotization. For example, employees have many costly needs, including government regulations. However, robotic workers don’t need much other than some routine maintenance and the occasional bug fix for an equipment malfunction or software bug. There is no overtime Read this Term. MahiMarkets tied the move to a Dubai International Financial Centre program that the DIFC says will generate $3.5 billion in economic benefits and create 25,000 jobs as it works toward becoming the world's first AI-native financial center.

Dubai's government has pushed the technology hard. The emirate's leadership in May directed the private sector to shift to agentic AI within two years, part of a plan to position the local economy as a global leader in the field, according to government announcements.

"Dubai has a clear window to be a global leader in this space," said Andrew Morgan, the company's chief product officer. He said high broker density, active retail flow and growing demand in metals, oil and other commodities make the region a fit for agentic operations.

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How the Pricing Engine Works

MahiMarkets said the system is run by specialized agents and supported by staff in London, New York and Tokyo, giving it round-the-clock coverage.

The pitch is that automated agents handle pricing and risk decisions continuously, rather than dealers watching screens and reacting by hand.

The product builds on tools the firm has marketed before, including machine learning spread technology meant to tighten broker pricing during volatile periods, and an earlier push toward fuller automation of CFD pricing.

Susan Cooney, MahiMarkets co-founder and co-chief executive, added "Dubai is setting the global benchmark for an AI-market."

The company describes its models as trained on two decades of live market data, a claim it has not independently substantiated.

A Crowded Market for Broker Technology

MahiMarkets is moving into a segment with entrenched competitors, several with their own Gulf ambitions.

Dubai-based Centroid Solutions, which counts more than 350 financial firms as clients, has rolled out risk management products for MetaTrader 5 brokers and folded third-party market data into its platform.

Boston's oneZero, another multi-asset technology provider Technology Provider A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro Read this Term, has been widening its institutional footprint with a new institutional hub.

Your Bourse has marketed a cloud-based broker technology stack covering pricing, execution and risk analytics.

The company said the emirate is a priority growth region over the coming year and that it plans to add headcount locally.