Kicking off the summer season promotions, UK-based brokerage ICM.com is sponsoring the International Match at Chestertons Polo in the Park for the third consecutive year. Having debuted in 2015, the event has become one of the sporting highlights of the City summer that gathers a selection of the world’s top polo players, event sponsors, and media.
From 7 to 9 June, teams from across the world compete in one of Europe’s largest and most popular polo tournaments. The event kicks off on International Friday, with Flannels England Team competing against ICM.com Team Australia in order to win the historic Olympic Trophy.
Back in 2016, ICM.com (Formerly ICM Capital) revealed that it has become an official sponsor of the England Polo Team at Chestertons Polo in the Park. As part of the deal, the firm’s logo is placed on the front-side of all Team England polo shirts as the team’s main sponsor.
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ICM improve its brand awareness through sports sponsorships
ICM.com founder Shoaib Abedi commented during the event: “This is a great opportunity to keep our ties with our partners as strong as ever. ICM.com is utterly excited to represent its country in a sport that is part of the United Kingdom’s legacy as our company’s mission and values are mostly focused on developing an increasingly sustainable business model.”
ICM.com is a multi-national forex and CFD trading company with headquarters in London, and offices in Europe, the Middle East, and Asia. Since being founded, the firm has been authorized and regulated by the Financial Conduct Authority (FCA). Back in August 2018, the company rebranded itself from ICM Capital to ICM.com to represent all of the firm’s group entities under one brand. As a result, the firm has also unveiled a new logo and a redesigned website.
The broker has been actively making moves to improve its brand awareness over the past two years through sports sponsorships. In June 2018, Finance Magnates exclusively revealed that the broker had renewed its sponsorship of the English polo team for the third year in a row. Furthermore, in the UK the firm has also signed deals with Fulham Football Club and sponsored the World Cycling Revival Festival 2018.