Henyep Capital Markets is rebranding its HY Markets brokerage under the name of HYCM, according to a message on the company’s website. The HYCM branded website with new tools and platforms will officially launch tomorrow, Monday July 18th, 2016.
The company notified its clients that following the launch of the HYCM site, they will be able to log in to the new website with their existing HY Markets usernames and passwords. HYT4 users can continue trading on the HYTrader 4 platform, while active webtrader users can access their accounts through a new multi-asset platform, PrimeTrader, accessible through the trade section of the client portal on the website.
Commenting to Finance Magnates, Marios Chailis, the marketing director of the firm, said that besides HY Markets the brands of PIPtrade and HY Investment will also come under the umbrella of the HYCM.com website. Additionally, he confirmed that the new multi asset web based platform was developed by the UK-based Star Financial Systems.
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Headquartered in London, Henyep Capital Markets boasts over thirty years of operational experience. The group is authorized and regulated by the Financial Conduct Authority of the United Kingdom (FCA) and the Dubai Financial Services Authority (DFSA) within the Dubai International Financial Center.
History of Rebranding
During its many years in the business, Henyep Capital Markets has a history of renaming and rebranding. In 2010 Henyep Investment, a division of Henyep Group, changed its name to Henyep Capital Markets. And in early 2016 its DFSA regulated company, Henyep Investment Bank Limited, was renamed as Henyep Capital Markets (DIFC) Ltd. (‘HYCM DIFC’).
CEO Roger Bach commented back then: “HYCM DIFC has now entered its 10th year of successful operations within the DIFC; at this important milestone, and to further consolidate the Company’s position as a leading broker for retail clients, we have changed our name to reflect the global nature of our operations and breadth of financial products we offer.”