Why ESMA Regulations are not stopping these brokers from grabbing more market share.
The brokerage industry is facing new challenges thanks to the limitations introduced by the ESMA this August. Changes to trading Leverage, marketing practices, and other areas are making it difficult to reduce the cost of acquiring users and to improve user retention. Luckily some innovative firms are discovering new ways to flourish in this environment.
The most common practices for reducing high acquisition costs and improving user retention are labor intensive and thus very costly. Firms employ call centers and sales teams, either within the company or outsourced. Either way, both methods constrain brokerages from developing their business because they are tied down by high costs. However, there are ways to improve user retention without breaking the bank. Let’s take a closer look:
A new approach
In an interview with Finance Magnates, ActivTrades CEO Alex Pusco explained how his firm focuses on grabbing new market share by introducing new products, services, and experience that surpass those of traditional institutions. This makes sense as large institutions are often slow to adapt to market changes leading to user dissatisfaction.
ActivTrades now offers a variety of exclusive trading tools, such as SmartPattern and SmartForecast, which provide traders with a detailed analysis of various instruments, market Volatility, and other trends. Another great example is JFD Brokers’ MetaTrader Add-On Package which improves user experience and provides asset-price analysis such as price correlation between assets.
Well-constructed trading tools make broker offerings more unique and appealing. For example, eToro’s social trading and crowd wisdom tools started from the simple concept of sharing knowledge online between traders.
This ultimately evolved into a collection of highly actionable trading tools. eToro also implements third-party trading solutions like those of TipRanks; which users access to get detailed stock analysis based on unique information TipRanks collects using proprietary Big Data collection methods.
Markets.com also offers a plethora of unique trading tools like Events & Trade which filters events based on those with significant statistical trends and TipRanks’ stock analysis tools.
Across the Atlantic
This trend isn’t isolated to just Europe. The North America-based E*TRADE and Interactive Brokers adopted TipRanks’ trading tools to their platforms. The simplicity and stickiness of these resources lead to high adoption rates, thus improving the user experience. The combination of these positives makes it more difficult for traders to leave the platform for another discount broker with lesser offerings.
ESMA Regulations are changing the face of how brokers acquire and retain users. This is sparking a new wave of product enhancements that improve the research and trading experience. Those who lead the charge will benefit from increased market share and profitability. Hopefully, this article sparks some fresh ideas for you to be on the leading edge of this movement.
Oz Talmor is a product and business development manager at Tipranks, a financial investment performance rating tools developer.
The brokerage industry is facing new challenges thanks to the limitations introduced by the ESMA this August. Changes to trading Leverage, marketing practices, and other areas are making it difficult to reduce the cost of acquiring users and to improve user retention. Luckily some innovative firms are discovering new ways to flourish in this environment.
The most common practices for reducing high acquisition costs and improving user retention are labor intensive and thus very costly. Firms employ call centers and sales teams, either within the company or outsourced. Either way, both methods constrain brokerages from developing their business because they are tied down by high costs. However, there are ways to improve user retention without breaking the bank. Let’s take a closer look:
A new approach
In an interview with Finance Magnates, ActivTrades CEO Alex Pusco explained how his firm focuses on grabbing new market share by introducing new products, services, and experience that surpass those of traditional institutions. This makes sense as large institutions are often slow to adapt to market changes leading to user dissatisfaction.
ActivTrades now offers a variety of exclusive trading tools, such as SmartPattern and SmartForecast, which provide traders with a detailed analysis of various instruments, market Volatility, and other trends. Another great example is JFD Brokers’ MetaTrader Add-On Package which improves user experience and provides asset-price analysis such as price correlation between assets.
Well-constructed trading tools make broker offerings more unique and appealing. For example, eToro’s social trading and crowd wisdom tools started from the simple concept of sharing knowledge online between traders.
This ultimately evolved into a collection of highly actionable trading tools. eToro also implements third-party trading solutions like those of TipRanks; which users access to get detailed stock analysis based on unique information TipRanks collects using proprietary Big Data collection methods.
Markets.com also offers a plethora of unique trading tools like Events & Trade which filters events based on those with significant statistical trends and TipRanks’ stock analysis tools.
Across the Atlantic
This trend isn’t isolated to just Europe. The North America-based E*TRADE and Interactive Brokers adopted TipRanks’ trading tools to their platforms. The simplicity and stickiness of these resources lead to high adoption rates, thus improving the user experience. The combination of these positives makes it more difficult for traders to leave the platform for another discount broker with lesser offerings.
ESMA Regulations are changing the face of how brokers acquire and retain users. This is sparking a new wave of product enhancements that improve the research and trading experience. Those who lead the charge will benefit from increased market share and profitability. Hopefully, this article sparks some fresh ideas for you to be on the leading edge of this movement.
Oz Talmor is a product and business development manager at Tipranks, a financial investment performance rating tools developer.
Finalto Unveils Guidelines for Retail Brokers: "Compliance Is a Culture of Responsibility"
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/company/financemagnates/
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Don't miss out on our latest videos, interviews, and event coverage.
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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