Japanese FSA-regulated Traders Securities has launched a refresh of its B2B brand, TRADERS LIQUIDITY, which includes a new visual identity and updated online presence.
The new site provides a fresh look that is easy to use and informative, providing visitors with an easier way to learn about what the FX liquidity provider does and how to get involved.
In December 2016, Traders Securities announced that it is stepping into the B2B space through a dedicated liquidity solution for institutional and professional clients. TRADERS LIQUIDITY officially launched in June 2017 to allow the institutional segment to more efficiently trade, finance and margin their transactions across an extensive suite of trading products including FX, precious metals, CFD indices and commodities.
Founded in 1999, Traders Securities originally forged a role in the financial services industry through the Japanese retail market. The firm is registered and regulated by the Japan Financial Services Agency, and has been one of the largest retail FX brokers in the country that is known for its narrow spread offering.
However, despite the successful stint of Traders Securities, the Japanese retail foreign exchange (FX) market presents a number of challenges for brokers.
Japanese markets are known as cutthroat in terms of competition and spreads, which inherently places a disadvantage on retail brokers. As such, Traders Securities has announced plans to address the increasingly complex and capital-constrained FX market by launching a B2B service for its institutional clients.
Traders Securities was awarded the Best Retail Forex Broker for 2015 by attendees at the Finance Magnates’ Tokyo Summit 2015.
The initiative allows clients to access a new source of FX liquidity while helping streamline and reduce operational expenses, including legal and onboarding costs. The introduction of the new service comes at a time when some clients are experiencing challenges in sourcing liquidity or are facing increased funding costs in a constrained market.